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Sally Beauty CEO receives 181,912-unit stock grant

The restricted stock units vest over three years, while the earned performance stock units are scheduled for payout on November 15, 2026.

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Form Type
4

Rhea-AI Filing Summary

On November 4, 2026, Sally Beauty Holdings, Inc. President & CEO Denise Paulonis acquired 181,912 restricted stock units, which convert one-for-one into common stock and vest in three equal installments on November 15, 2027, November 15, 2028, and November 15, 2029. She also acquired earned performance stock units of 235,572 tied to relative total shareholder return goals and 58,658, 41,437, and 48,316 tied to adjusted operating income margin goals; those units will be paid out on November 15, 2026.

Insider Paulonis Denise
Role President & CEO
Type Security Shares Price Value
Grant/Award Restricted Stock Units F1, F2 181,912 $0.00 $0.00
Grant/Award Restricted Stock Units (1) F3 235,572 $0.00 $0.00
Grant/Award Restricted Stock Units (1) F4 58,658 $0.00 $0.00
Grant/Award Restricted Stock Units (1) F5 41,437 $0.00 $0.00
Grant/Award Restricted Stock Units (1) F6 48,316 $0.00 $0.00
Holdings After Transaction: Restricted Stock Units — 181,912 units (Direct); Restricted Stock Units (1) — 383,983 units (Direct)
Footnotes (6)
  1. F1. Restricted stock units convert into common stock on a one-for-one basis.
  2. F2. The restricted stock units vest in three equal installments on November 15, 2027, November 15, 2028, and November 15, 2029.
  3. F3. Reflects earned performance stock units (PSUs). The PSUs were granted on November 1, 2023, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2026. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2026.
  4. F4. Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2025, and ending on September 30, 2026).
  5. F5. Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2025, and ending on September 30, 2026).
  6. F6. Reflects earned PSUs. The PSUs were granted on November 5, 2025, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2025, and ending on September 30, 2026).
Restricted stock units 181,912 units Awarded November 4, 2026; vest in three equal installments from November 15, 2027, through November 15, 2029.
Earned performance stock units 235,572 shares Based on relative total shareholder return goals; three-year performance period concluded September 30, 2026.
Earned performance stock units 58,658 shares Based on adjusted operating income margin goals for the third one-year performance period, ending September 30, 2026.
Earned performance stock units 41,437 shares Based on adjusted operating income margin goals for the second one-year performance period, ending September 30, 2026.
Earned performance stock units 48,316 shares Based on adjusted operating income margin goals for the first one-year performance period, ending September 30, 2026.
restricted stock units financial
"Restricted stock units convert into common stock on a one-for-one basis."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
relative total shareholder return (rTSR) financial
"relative total shareholder return (rTSR) goals over a three-year performance period"
adjusted operating income margin (AOIM) financial
"goals related to adjusted operating income margin (AOIM)"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stock awards did SBH CEO Denise Paulonis receive on November 4, 2026?
She acquired 181,912 restricted stock units and earned performance stock units for 235,572, 58,658, 41,437, and 48,316 shares. The performance units were tied to relative total shareholder return or adjusted operating income margin goals.

When do SBH CEO Denise Paulonis's restricted stock units vest?
The 181,912 restricted stock units vest in three equal installments on November 15, 2027, November 15, 2028, and November 15, 2029. They convert into common stock on a one-for-one basis.

When are Denise Paulonis's earned SBH performance stock units paid out?
The earned performance stock units are scheduled to be paid out on November 15, 2026. The reported units reflect achievement against their applicable performance goals.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Paulonis Denise
(Last)(First)(Middle)
C/O SALLY BEAUTY HOLDINGS, INC.
7900 WINDROSE AVE
(Street)
PLANO TEXAS 75024
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
President & CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
11/04/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(1)$011/04/2026A181,91211/15/2027(2)11/15/2029Common Stock181,912$0181,912D
Restricted Stock Units (1)(3)$011/04/2026A235,57211/15/202611/15/2026Common Stock235,572$0235,572D
Restricted Stock Units (1)(4)$011/04/2026A58,65811/15/202611/15/2026Common Stock58,658$058,658D
Restricted Stock Units (1)(5)$011/04/2026A41,43711/15/202611/15/2026Common Stock41,437$041,437D
Restricted Stock Units (1)(6)$011/04/2026A48,31611/15/202611/15/2026Common Stock48,316$048,316D
Explanation of Responses:
1. Restricted stock units convert into common stock on a one-for-one basis.
2. The restricted stock units vest in three equal installments on November 15, 2027, November 15, 2028, and November 15, 2029.
3. Reflects earned performance stock units (PSUs). The PSUs were granted on November 1, 2023, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2026. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2026.
4. Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2025, and ending on September 30, 2026).
5. Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2025, and ending on September 30, 2026).
6. Reflects earned PSUs. The PSUs were granted on November 5, 2025, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2025, and ending on September 30, 2026).
Remarks:
/s/ Rebecca Morley, Attorney in Fact11/09/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

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