[Form 4] Sally Beauty Holdings, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Debra Golding Perelman, a director of Sally Beauty Holdings, Inc. (SBH), purchased 2,300 shares of SBH common stock on 08/13/2025. The Form 4 reports the shares were acquired at transaction prices ranging from $13.42 to $13.81 per share, with a reported per-share figure of $13.4831 noted on the form. Following the transaction the reporting person beneficially owns 2,300 shares in a direct ownership form. The filing was signed by an attorney-in-fact, Scott Sherman, on 08/14/2025. The form identifies Perelman as a director and the filing was submitted as a one-person Form 4.

Positive

• Insider purchase reported by a company director, indicating personal investment in the issuer at reported prices

Negative

• None.

Insights

Corporate Governance Expert

TL;DR: A director bought a small stake, reflecting insider participation but not a material shift in ownership.

The reported purchase of 2,300 shares by a director is an affirmative insider buy, which can be interpreted as a signal of confidence in the company at the time of purchase. The transaction is small in absolute terms and results in direct beneficial ownership of 2,300 shares, so it is unlikely to change governance dynamics or control. The filing is routine and properly executed by an attorney-in-fact, indicating standard compliance with Section 16 reporting.

Securities Analyst

TL;DR: Transaction is routine and modest; it does not appear financially material to SBH.

The transaction price range of $13.42 to $13.81 per share establishes the execution band for the 2,300-share purchase on 08/13/2025. Given the small number of shares acquired, this purchase is unlikely to affect market supply or the company’s valuation materially. For investors, the trade is informational rather than catalytic; no derivative activity or disposals were reported.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Perelman Debra Golding

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

3001 COLORADO BOULEVARD

(Street)

DENTON TX 76210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/13/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/13/2025		P		2,300	A	$13.4831(1)	2,300	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Prices ranged from $13.42 per share to $13.81 per share.

	/s/ Scott Sherman, Attorney-in-Fact	08/14/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Debra Golding Perelman report on Form 4 for SBH?

The director purchased 2,300 shares of Sally Beauty Holdings (SBH) on 08/13/2025, with transaction prices ranging from $13.42 to $13.81 per share.

How many shares does the reporting person beneficially own after the transaction?

The Form 4 reports 2,300 shares beneficially owned following the reported transaction.

What was the ownership form reported for the SBH shares?

Ownership is reported as Direct (D) on the Form 4.

Who signed the Form 4 and when was it signed?

The Form 4 was signed by Scott Sherman, Attorney-in-Fact on 08/14/2025.

Does the Form 4 report any derivative transactions or disposals for SBH?

No. The filing shows a non-derivative purchase of common stock and does not report derivative transactions or disposals.