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  4. [Form 4] Sally Beauty Holdings, Inc. Insider Trading Activity

Director Jeffrey Boyer at Sally Beauty (NYSE: SBH) receives 9,975 RSUs and exercises 14,532

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Sally Beauty Holdings director Jeffrey N. Boyer reported equity transactions dated 01/22/2026. He acquired 9,975 restricted stock units (RSUs) at an exercise price of $0, which will vest in full on the earlier of 01/22/2027 or the company’s next annual meeting of stockholders. RSUs convert into Sally Beauty common stock on a one-for-one basis.

On the same date, Boyer also exercised 14,532 RSUs at $0 per share, receiving 14,532 shares of common stock. Following these transactions, he directly holds 42,460 shares of common stock and 9,975 RSUs.

Positive

  • None.

Negative

  • None.
Insider BOYER JEFFREY N
Role Director
Type Security Shares Price Value
Grant/Award Restricted Stock Units 9,975 $0.00 --
Exercise Restricted Stock Units 14,532 $0.00 --
Exercise Common Stock 14,532 $0.00 --
Holdings After Transaction: Restricted Stock Units — 9,975 shares (Direct); Common Stock — 42,460 shares (Direct)
Footnotes (1)
  1. Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
BOYER JEFFREY N
(Last) (First) (Middle)
C/O SALLY BEAUTY HOLDINGS, INC.
7900 WINDROSE AVENUE
(Street)
PLANO TX 75024
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
01/22/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 01/22/2026 M 14,532 A $0 42,460 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units(1) $0 01/22/2026 A 9,975 01/22/2027(2) 01/22/2027 Common Stock 9,975 $0 9,975 D
Restricted Stock Units $0 01/22/2026 M 14,532 01/22/2026 01/22/2026 Common Stock 14,532 $0 0 D
Explanation of Responses:
1. Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis.
2. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders.
/s/ Rebecca L. Morley, Attorney-in-Fact 01/26/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider activity did SBH director Jeffrey N. Boyer report on January 22, 2026?

Jeffrey N. Boyer reported exercising 14,532 RSUs into 14,532 shares of Sally Beauty common stock at an exercise price of $0 per share and receiving a new grant of 9,975 RSUs.

How many Sally Beauty (SBH) shares does Jeffrey N. Boyer own after this Form 4 filing?

After the reported transactions, Jeffrey N. Boyer directly owns 42,460 shares of Sally Beauty common stock and 9,975 RSUs.

What are the terms of the new 9,975 RSUs reported by SBH director Boyer?

The 9,975 RSUs were granted at an exercise price of $0 and will vest 100% on the earlier of 01/22/2027 or the date of Sally Beauty’s next annual meeting of stockholders.

How do SBH restricted stock units held by Jeffrey N. Boyer convert into common stock?

According to the filing, restricted stock units (RSUs) held by Jeffrey N. Boyer convert into SBH common stock on a one-for-one basis.

Did Jeffrey N. Boyer pay any cash to exercise his Sally Beauty RSUs?

No cash outlay was reported; the 14,532 RSUs were exercised at an exercise price of $0 per share into 14,532 shares of common stock.

What role does Jeffrey N. Boyer hold at Sally Beauty Holdings (SBH)?

Jeffrey N. Boyer is reported as a director of Sally Beauty Holdings, Inc. in this Form 4 filing.