Sally Beauty (NYSE: SBH) director receives 9,975 RSUs and converts 14,532 into stock

Rhea-AI Filing Summary

Sally Beauty Holdings director Dorlisa K. Flur reported equity-based compensation activity involving company stock. On 01/22/2026, 14,532 Restricted Stock Units were exercised at $0 into 14,532 shares of common stock, increasing her directly held common shares to 57,138 after the transaction. The same day, she received a new grant of 9,975 Restricted Stock Units at $0, each convertible into one share of Sally Beauty common stock.

All 9,975 new RSUs are scheduled to vest on the earlier of 01/22/2027 or the date of Sally Beauty’s next Annual Meeting of Stockholders. These transactions reflect routine director compensation and equity vesting rather than open-market buying or selling.

Insider Trade Summary

14,532 shares exercised/converted

Mixed 3 txns

Insider Flur Dorlisa K

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Restricted Stock Units	9,975	$0.00	--
Exercise	Restricted Stock Units	14,532	$0.00	--
Exercise	Common Stock	14,532	$0.00	--

Holdings After Transaction: Restricted Stock Units — 9,975 shares (Direct); Common Stock — 57,138 shares (Direct)

Footnotes (1)

1. Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Flur Dorlisa K

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

7900 WINDROSE AVENUE

(Street)

PLANO TX 75024

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/22/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/22/2026		M		14,532	A	$0	57,138	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units(1)	$0	01/22/2026		A		9,975		01/22/2027(2)	01/22/2027	Common Stock	9,975	$0	9,975	D
Restricted Stock Units	$0	01/22/2026		M			14,532	01/22/2026	01/22/2026	Common Stock	14,532	$0	0	D

Explanation of Responses:

1. Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis.

2. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders.

	/s/ Rebecca L. Morley, Attorney-in-Fact	01/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What insider transactions did SBH director Dorlisa K. Flur report on this Form 4?

Dorlisa K. Flur reported exercising 14,532 Restricted Stock Units into 14,532 shares of Sally Beauty common stock at $0 and receiving a new grant of 9,975 Restricted Stock Units, also at $0, on 01/22/2026.

How many Sally Beauty (SBH) common shares does Dorlisa K. Flur hold after these transactions?

Following the reported transactions, Dorlisa K. Flur directly beneficially owns 57,138 shares of Sally Beauty common stock.

What are the terms of the new 9,975 RSU grant for SBH director Dorlisa K. Flur?

The 9,975 Restricted Stock Units granted on 01/22/2026 convert into Sally Beauty common stock on a one-for-one basis, at $0, and are scheduled to vest 100% on the earlier of 01/22/2027 or the date of the company’s next Annual Meeting of Stockholders.

Did Dorlisa K. Flur buy or sell SBH shares on the open market in this Form 4?

No open-market purchases or sales are reported. The Form 4 reflects the exercise of 14,532 Restricted Stock Units into common stock at $0 and a new grant of 9,975 Restricted Stock Units as part of equity compensation.

How do the RSUs reported by SBH’s director convert into common stock?

The filing states that Restricted Stock Units convert into Sally Beauty Holdings common stock on a one-for-one basis, meaning each RSU represents one share of common stock when it converts.

When will the newly granted RSUs to SBH director Dorlisa K. Flur vest?

The 9,975 newly granted RSUs will vest 100% on the earlier of 01/22/2027 or the date of Sally Beauty Holdings’ next Annual Meeting of Stockholders.