comScore (SCOR) Form 4: 10,739 Shares Added by Director Leslie Gillin

Rhea-AI Filing Summary

comScore, Inc. (SCOR) – Form 4 insider filing reports that director Leslie Gillin converted 10,739 restricted stock units (RSUs) into an equal number of common shares on 06/17/2025 (transaction code M). The RSUs were granted 07/01/2024 under the 2018 Equity & Incentive Compensation Plan and vested in full at the 2025 annual meeting. Following the transaction, Gillin’s direct common-stock holdings increased to 23,354 shares, while no RSUs remain outstanding. The shares were acquired at a stated price of $0, indicating a non-cash, compensation-related share issuance rather than an open-market purchase. No shares were sold, and there is no indication of additional derivative exposure.

From an investor perspective, the filing reflects routine director compensation vesting and modestly strengthens insider equity alignment without affecting the company’s operating fundamentals.

Positive

• Director’s direct ownership increased by 10,739 shares, enhancing management–shareholder alignment with no shares sold.
• No cash outflow or market sale, avoiding negative sentiment signals.

Negative

• None.

Insights

Corporate Governance Specialist

TL;DR: Routine RSU vesting; modestly positive alignment, immaterial to valuation.

The conversion of deferred RSUs into 10,739 common shares simply executes the equity component of director compensation. Because the shares were previously expensed and no sale occurred, there is no cash flow impact or signal of insider sentiment beyond continued board participation. The move increases Gillin’s direct ownership to 23,354 shares, a relatively small stake that nonetheless improves board-shareholder alignment. Given SCOR’s ~100 million shares outstanding, dilution is <1 bp and not market-moving.

Portfolio Manager

TL;DR: Neutral event; confirms standard equity comp, no buy/sell signal.

This Form 4 does not indicate discretionary buying or selling. RSU vesting at $0 reflects compensation already baked into share count guidance. Absence of sales suggests the director is not reducing exposure, but the position size is too small to infer confidence. I classify the disclosure as non-impactful for portfolio decisions.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Gillin Leslie

(Last) (First) (Middle)

C/O COMSCORE, INC.

11950 DEMOCRACY DRIVE, STE. 600

(Street)

RESTON VA 20190

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
COMSCORE, INC. [ SCOR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
06/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/17/2025		M		10,739	A	$0(1)	23,354	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	$0(1)	06/17/2025		M			10,739	(2)	(2)	Common Stock	10,739	$0	0	D

Explanation of Responses:

1. Each restricted stock unit represents a contingent right to receive one share of the Company's common stock.

2. This restricted stock unit award was granted on 7/1/2024 pursuant to the terms of the comScore, Inc. 2018 Equity and Incentive Compensation Plan. This award, which represents compensation for the 2024-2025 director term, vested in full on 6/17/2025, the date of the Company's 2025 annual meeting of stockholders. Vested units are deferred and will be delivered in shares of common stock upon a separation from service or a change in control of the Company, as set forth in the applicable award notice.

Remarks:

	/s/ Ashley Wright, Attorney-in-Fact	06/20/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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FAQ

How many SCOR shares did Director Leslie Gillin acquire?

She acquired 10,739 common shares through RSU conversion.

What was the transaction price for the shares?

The stated price was $0 because the shares were issued from vested RSUs.

Did the insider sell any SCOR stock?

No. The filing reflects only an acquisition; there were no sales.

What does transaction code "M" mean in this Form 4?

"M" indicates the conversion of a derivative security (RSU/option) into common stock.

How many SCOR shares does the director now own?

After the transaction, Gillin directly owns 23,354 shares and holds zero remaining RSUs.