Sezzle CFO sells 10,000 shares in planned trade
Sezzle Inc. Chief Financial Officer Brading Lee Dickson reported open-market sales of a total of 10,000 shares of common stock.
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Form Type
4
Rhea-AI Filing Summary
Sezzle Inc. Chief Financial Officer Brading Lee Dickson reported open-market sales of a total of 10,000 shares of common stock. The sales occurred on June 25–26, 2026 at weighted average prices around $165–$170 per share under a pre-arranged Rule 10b5-1 trading plan adopted on June 17, 2025. Following these transactions, he directly holds 306,931 shares of Sezzle common stock, indicating he retains a substantial equity stake in the company.
Insider Trade Summary 10b5-1
Net Seller: 10,000 shares
Net Sell
3 txns
Insider
Brading Lee Dickson
Role
Chief Financial Officer
Sold
10,000 shs ($1.68M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, par value $0.00001 per share | 574 | $165.00 | $95K |
| Sale | Common Stock, par value $0.00001 per share | 5,000 | $170.068 | $850K |
| Sale | Common Stock, par value $0.00001 per share | 4,426 | $165.1944 | $731K |
Holdings After Transaction:
Common Stock, par value $0.00001 per share — 306,931 shares (Direct)
Footnotes (3)
- F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2025.
- F2. The sales were effected in multiple transactions at prices ranging from $165.00 to $165.68, inclusive, on June 25, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
- F3. The sales were effected in multiple transactions at prices ranging from $170.00 to $170.51, inclusive, on June 26, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
Key Figures
Shares sold: 10,000 shares
June 25 weighted average price: $165.1944 per share
June 26 sale price (lot 1): $170.0680 per share
+4 more
7 metrics
Shares sold
10,000 shares
Total common shares sold in open-market transactions
June 25 weighted average price
$165.1944 per share
Open-market sale of 4,426 shares on June 25, 2026
June 26 sale price (lot 1)
$170.0680 per share
Open-market sale of 5,000 shares on June 26, 2026
June 26 sale price (lot 2)
$165.0000 per share
Open-market sale of 574 shares on June 26, 2026
Shares held after transactions
306,931 shares
Direct common stock ownership after reported sales
Rule 10b5-1 plan adoption date
June 17, 2025
Date CFO adopted pre-arranged trading plan
Net share direction
10,000-share net sale
transactionSummary netBuySellShares from Form 4 data
Key Terms
Rule 10b5-1 trading plan, open-market sale, weighted average price, non-derivative, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action: "open-market sale" with transaction_code "S" for common stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average price financial
"The price reported in Column 4 is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
non-derivative financial
"transaction_type: "non-derivative" for common stock sales reported"
direct ownership financial
"ownership_type: "direct" and direct_or_indirect: "D" for the reported holdings"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Sezzle (SEZL) disclose for its CFO?
Sezzle disclosed that CFO Brading Lee Dickson sold 10,000 shares of common stock in open-market transactions on June 25–26, 2026. These sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted in June 2025, indicating scheduled liquidity activity.
What type of transactions did the Sezzle (SEZL) Form 4 report?
The Form 4 reports three open-market sales of Sezzle common stock, coded “S” for sale. All involve non-derivative common shares, with no accompanying option exercises or derivative transactions, indicating straightforward share disposals in the public market.
AI-generated analysis. How Rhea-AI works. Not financial advice.
