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  4. [Form 4] Sezzle Inc. Insider Trading Activity

Sezzle (SEZL) CFO sells 10,000 shares under Rule 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Sezzle Inc. Chief Financial Officer Brading Lee Dickson reported open-market sales of a total of 10,000 shares of common stock. The sales occurred on June 25–26, 2026 at weighted average prices around $165–$170 per share under a pre-arranged Rule 10b5-1 trading plan adopted on June 17, 2025. Following these transactions, he directly holds 306,931 shares of Sezzle common stock, indicating he retains a substantial equity stake in the company.

Positive

  • None.

Negative

  • None.
Insider Brading Lee Dickson
Role Chief Financial Officer
Sold 10,000 shs ($1.68M)
Type Security Shares Price Value
Sale Common Stock, par value $0.00001 per share 574 $165.00 $95K
Sale Common Stock, par value $0.00001 per share 5,000 $170.068 $850K
Sale Common Stock, par value $0.00001 per share 4,426 $165.1944 $731K
Holdings After Transaction: Common Stock, par value $0.00001 per share — 311,931 shares (Direct, null)
Footnotes (1)
  1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2025. The sales were effected in multiple transactions at prices ranging from $165.00 to $165.68, inclusive, on June 25, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction. The sales were effected in multiple transactions at prices ranging from $170.00 to $170.51, inclusive, on June 26, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
Shares sold 10,000 shares Total common shares sold in open-market transactions
June 25 weighted average price $165.1944 per share Open-market sale of 4,426 shares on June 25, 2026
June 26 sale price (lot 1) $170.0680 per share Open-market sale of 5,000 shares on June 26, 2026
June 26 sale price (lot 2) $165.0000 per share Open-market sale of 574 shares on June 26, 2026
Shares held after transactions 306,931 shares Direct common stock ownership after reported sales
Rule 10b5-1 plan adoption date June 17, 2025 Date CFO adopted pre-arranged trading plan
Net share direction 10,000-share net sale transactionSummary netBuySellShares from Form 4 data
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action: "open-market sale" with transaction_code "S" for common stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average price financial
"The price reported in Column 4 is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
non-derivative financial
"transaction_type: "non-derivative" for common stock sales reported"
direct ownership financial
"ownership_type: "direct" and direct_or_indirect: "D" for the reported holdings"
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Brading Lee Dickson
(Last)(First)(Middle)
700 NICOLLET MALL
SUITE 640
(Street)
MINNEAPOLIS MINNESOTA 55402
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Sezzle Inc. [ SEZL ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Financial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/25/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, par value $0.00001 per share06/25/2026S(1)4,426D$165.1944(2)312,505D
Common Stock, par value $0.00001 per share06/26/2026S(1)574D$165311,931D
Common Stock, par value $0.00001 per share06/26/2026S(1)5,000D$170.068(3)306,931D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2025.
2. The sales were effected in multiple transactions at prices ranging from $165.00 to $165.68, inclusive, on June 25, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
3. The sales were effected in multiple transactions at prices ranging from $170.00 to $170.51, inclusive, on June 26, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
Remarks:
/s/ Brady Duane Kafka, as Attorney-in-Fact06/29/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Sezzle (SEZL) disclose for its CFO?

Sezzle disclosed that CFO Brading Lee Dickson sold 10,000 shares of common stock in open-market transactions on June 25–26, 2026. These sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted in June 2025, indicating scheduled liquidity activity.

At what prices did the Sezzle (SEZL) CFO sell his shares?

The CFO’s shares were sold at weighted average prices around $165–$170 per share. Footnotes state transactions on June 25 ranged from $165.00 to $165.68 and on June 26 from $170.00 to $170.51, reflecting typical market price variation.

How many Sezzle (SEZL) shares does the CFO hold after these sales?

After selling 10,000 shares, CFO Brading Lee Dickson directly holds 306,931 shares of Sezzle common stock. This figure comes from the most recent post-transaction holding reported in the filing and shows he maintains a significant remaining ownership position.

Were the Sezzle (SEZL) CFO share sales made under a Rule 10b5-1 plan?

Yes. A footnote explains the transactions were effected under a Rule 10b5-1 trading plan adopted on June 17, 2025. Such pre-arranged plans automate trades, making the timing less indicative of the insider’s short-term market view.

What type of transactions did the Sezzle (SEZL) Form 4 report?

The Form 4 reports three open-market sales of Sezzle common stock, coded “S” for sale. All involve non-derivative common shares, with no accompanying option exercises or derivative transactions, indicating straightforward share disposals in the public market.