Sezzle (SEZL) CFO sells 10,000 shares in Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Sezzle Inc. Chief Financial Officer Brading Lee Dickson reported selling 10,000 shares of common stock in open-market transactions on July 1, 2026. The trades were executed under a pre-arranged Rule 10b5-1 trading plan adopted on June 17, 2025.
The sales occurred in multiple tranches at prices ranging from about $175.00 to $181.28 per share, with column values reflecting weighted average prices for each group of trades.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 10,000 shares ($1,782,283)
Net Sell
5 txns
Insider
Brading Lee Dickson
Role
Chief Financial Officer
Sold
10,000 shs ($1.78M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, par value $0.00001 per share | 2,425 | $175.3115 | $425K |
| Sale | Common Stock, par value $0.00001 per share | 2,475 | $176.5981 | $437K |
| Sale | Common Stock, par value $0.00001 per share | 100 | $177.25 | $18K |
| Sale | Common Stock, par value $0.00001 per share | 4,286 | $180.351 | $773K |
| Sale | Common Stock, par value $0.00001 per share | 714 | $181.1806 | $129K |
Holdings After Transaction:
Common Stock, par value $0.00001 per share — 304,506 shares (Direct, null)
Footnotes (1)
- This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2025. The sales were effected in multiple transactions at prices ranging from $175.00 to $175.95, inclusive, on July 1, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction. The sales were effected in multiple transactions at prices ranging from $176.24 to $176.98, inclusive, on July 1, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction. The sales were effected in multiple transactions at prices ranging from $180.00 to $180.83, inclusive, on July 1, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction. The sales were effected in multiple transactions at prices ranging from $181.07 to $181.28, inclusive, on July 1, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
Key Figures
Shares sold: 10,000 shares
Sale price range: $175.00–$181.28 per share
Tranche 1 weighted price: $181.1806 per share
+4 more
7 metrics
Shares sold
10,000 shares
Total common stock sold on July 1, 2026
Sale price range
$175.00–$181.28 per share
Price range of multiple open-market transactions
Tranche 1 weighted price
$181.1806 per share
714-share open-market sale of common stock
Tranche 2 weighted price
$180.3510 per share
4,286-share open-market sale of common stock
Tranche 3 weighted price
$177.2500 per share
100-share open-market sale of common stock
Tranche 4 weighted price
$176.5981 per share
2,475-share open-market sale of common stock
Tranche 5 weighted price
$175.3115 per share
2,425-share open-market sale of common stock
Key Terms
Rule 10b5-1 trading plan, open-market sale, weighted average price, Form 4
4 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average price financial
"The price reported in Column 4 is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Form 4 regulatory
"INSIDER FILING DATA (Form 4):"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What insider transaction did Sezzle (SEZL) disclose for its CFO?
Sezzle reported that CFO Brading Lee Dickson sold 10,000 shares of common stock in open-market transactions on July 1, 2026, as shown in a Form 4 insider trading filing with the SEC.
What type of security did the Sezzle (SEZL) Form 4 transactions involve?
All reported transactions involve Sezzle Inc. common stock, par value $0.00001 per share. The Form 4 lists them as non-derivative securities, meaning they are direct share holdings rather than options, warrants, or other derivatives.
Were any options or derivatives exercised in the Sezzle (SEZL) CFO filing?
No derivative exercises are shown. The derivative transaction count and exerciseShares in the transaction summary are both zero, and the derivativeSummary is empty, indicating only common stock sales were reported in this filing.