Stitch Fix SEC Filings

Disciplined Growth Investors, Inc. reported beneficial ownership of 18,565,002 shares of Stitch Fix, Inc. common stock, representing 16.3% of the class. The filer states it has sole dispositive power over all 18,565,002 shares and sole voting power over 17,126,353 shares, with no shared voting or dispositive power. The filing is a Schedule 13G amendment dated 08/14/2025 and includes a certification that the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control. The report identifies the filers address in Minneapolis and the issuers principal office in San Francisco.

Fund 1 Investments, LLC reports beneficial ownership of 9,943,821 shares of Stitch Fix Class A common stock, representing 8.71% of the outstanding Class A based on 114,225,435 shares outstanding. The filing shows no sole voting or dispositive power and shared voting and dispositive power over all 9,943,821 shares. The shares are held for private investment vehicles advised by Pleasant Lake Partners LLC, for which Fund 1 Investments serves as managing member; Jonathan Lennon is identified as the managing member of Fund 1 Investments. The filing also discloses that PLP Funds Master Fund LP has the right to receive dividends or sale proceeds for more than 5% of the Class A stock. The filer affirms the securities were acquired and are held in the ordinary course of business and not for the purpose of changing control.

Stitch Fix Form 144 reports proposed and recent insider sales. The notice shows a proposed sale of 151,150 common shares through Charles Schwab with an aggregate market value of $760,147 slated for 08/13/2025. The securities were acquired as founder shares on 05/23/2016.

The filing also discloses prior sales by Katrina Lake TTEE in July 2025: 453,485 shares (proceeds $2,295,241) on 07/22/2025 and 151,115 shares (proceeds $783,475) on 07/23/2025. Those July sales total 604,600 shares for $3,078,716. Outstanding shares are listed as 114,225,435, so the combined July sales and the proposed sale equal 755,750 shares (~0.66% of outstanding shares).

On 22-23 Jul 2025, Stitch Fix (SFIX) director Katrina Lake reported multiple insider transactions under a Rule 10b5-1 plan.

• Exercised 200,000 employee stock options at an exercise price of $3.64.
• Converted 404,600 Class B shares to Class A.
• Transferred 200,000 shares to the Clifford-Lake Revocable Trust.
• Sold a combined 604,600 Class A shares at weighted-average prices of $5.0568 (22 Jul) and $5.1846 (23 Jul).

The spread between the $3.64 exercise price and the ~$5.1 sale prices implies a gross gain of roughly $1.4 per share. Following the transactions, Lake directly owns 200,000 Class A shares and indirectly holds 7.81 million Class B shares via trusts, preserving significant voting power. While the sizeable sales trim her liquid Class A position, her continued large indirect stake moderates governance risk; overall signal is modestly negative for near-term sentiment.

Stitch Fix (SFIX) filed a Form 4 reporting that Chief Financial Officer David Aufderhaar sold 20,538 Class A common shares on 07/22/2025. The shares were disposed of under a Rule 10b5-1 plan adopted 12/30/2024, at a weighted-average price of $5.1035 (range: $5.10-$5.105). Estimated gross proceeds are roughly $105 thousand.

Following the sale, the CFO’s direct ownership stands at 937,338 shares, so the transaction reduced his stake by about 2.1% and no derivative activity was reported. Because the sale was pre-scheduled, it is generally viewed as routine and not necessarily a signal of sentiment, but it does modestly decrease insider ownership while still leaving a substantial holding that helps align executive interests with shareholders.