Stitch Fix insider files notice to sell 90K shares valued at $505,230

Rhea-AI Filing Summary

Stitch Fix, Inc. (SFIX) Form 144 notice reports a proposed sale of 90,000 common shares through Charles Schwab & Co., with an aggregate market value of $505,230.00 and an approximate sale date of 09/19/2025 on NASDAQ. The filing shows the shares were acquired as equity compensation: 30,000 shares from a restricted stock lapse on 09/17/2025 and 60,000 shares via an employee stock option exercise on 09/19/2025 (cashless exercise). The filer also sold 90,000 shares on 07/22/2025 for gross proceeds of $450,347.00. The notice contains the required representation that the seller is not aware of undisclosed material adverse information.

Positive

• Timely compliance with Rule 144 disclosure requirements, including acquisition and broker details
• Insider liquidity stems from equity compensation events (restricted stock lapse and option exercise), which is a routine source of shares

Negative

• Proposed sale of 90,000 shares (aggregate market value $505,230.00) scheduled for 09/19/2025, which may be viewed unfavorably by some investors
• Prior sale on 07/22/2025 of 90,000 shares for $450,347.00 indicates recent insider selling activity

Insights

Financial Analyst

TL;DR: Routine insider sale and prior sale totaling 180,000 shares; modest relative to outstanding shares.

The filing documents a proposed market sale of 90,000 common shares valued at $505,230 and discloses recent acquisitions tied to compensation: a restricted stock lapse (30,000 shares) and an option exercise (60,000 shares). A prior sale of 90,000 shares on 07/22/2025 generated $450,347.00. Relative to 114,225,435 shares outstanding, the 90,000-share block is small (~0.079%), suggesting limited dilution or immediate market impact. This appears to be a routine disclosure of insider liquidity tied to compensation events, not a financing or corporate action.

Corporate Governance Expert

TL;DR: Filing complies with Rule 144 disclosure requirements; includes standard seller certification.

The Form 144 includes acquisition details, nature of payment, broker information (Charles Schwab & Co.), and the statutory attestation that no material nonpublic information is known. The timing shows sales closely following stock-based compensation vesting and option exercise, which is common. No information in the filing indicates any governance issues or undisclosed material matters. Documentation follows expected procedural standards for an insider sale notice.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	90000	505230.00	114225435	09/19/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/17/2025	Restricted Stock Lapse	Stitch Fix Inc			30000	09/17/2025	Equity Compensation
Common	09/19/2025	Employee Stock Option Exercise	Stitch Fix Inc			60000	09/19/2025	Broker Payment for Cashless Exercise

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Anthony Bacos 1 MONTGOMERY STREET SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	07/22/2025	90000	450347.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for SFIX disclose?

The filing discloses a proposed sale of 90,000 common shares via Charles Schwab & Co. with aggregate market value $505,230.00 and an approximate sale date of 09/19/2025.

How were the 90,000 shares acquired according to the filing?

The filing shows 30,000 shares from a restricted stock lapse on 09/17/2025 and 60,000 shares from an employee stock option exercise on 09/19/2025 (cashless exercise).

Did the filer sell any Stitch Fix (SFIX) shares recently?

Yes. The filing reports a prior sale of 90,000 shares on 07/22/2025 for gross proceeds of $450,347.00.

On which exchange will the proposed sale occur?

The proposed sale is listed as occurring on NASDAQ.

Who is the broker handling the proposed sale?

The broker listed is Charles Schwab & Co., Inc. located at 3000 Schwab Way, Westlake, TX 76262.