Stitch Fix insider plans Rule 144 sale of 51,248 shares

Stitch Fix, Inc. insider plans sale of 51,248 shares under Rule 144.

Accepted by SEC EDGAR 01/27/2026 - 04:41 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Stitch Fix, Inc. insider plans sale of 51,248 shares under Rule 144. The filer intends to sell 51,248 shares of Class A common stock through Charles Schwab & Co., Inc., with an aggregate market value of $291,089.00, on or about 01/27/2026 on NASDAQ.

The shares were acquired on 01/27/2026 via an employee stock option exercise using a broker-assisted cashless exercise. Rule 144 disclosure also lists Stitch Fix Class A common stock outstanding of 118,645,941 shares, a baseline figure for the company’s equity.

In the prior three months, the same seller reported additional Stitch Fix share sales on 01/20/2026, 01/21/2026, and 01/22/2026, each with specified gross proceeds. The filer represents they are not aware of undisclosed material adverse information about the company when making this notice.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for Stitch Fix (SFIX) disclose?

The Form 144 discloses a planned sale of 51,248 Stitch Fix Class A common shares. The shares are to be sold through Charles Schwab on or about January 27, 2026, with an aggregate market value of $291,089.00, under Rule 144 resale provisions.

How many Stitch Fix (SFIX) shares are planned to be sold under this Form 144?

The filing shows an intention to sell 51,248 shares of Stitch Fix Class A common stock. These shares were recently acquired through an employee stock option exercise and are planned for sale on or about January 27, 2026, on the NASDAQ market.

How were the Stitch Fix (SFIX) shares in this Form 144 acquired?

The 51,248 shares were acquired on January 27, 2026, via an employee stock option exercise. The payment method was a broker-assisted cashless exercise, meaning the broker handled payment by selling some shares to cover exercise costs and any applicable amounts.

What recent Stitch Fix (SFIX) share sales are listed in the past 3 months?

The notice lists prior Stitch Fix share sales by the same seller on January 20, 2026, January 21, 2026, and January 22, 2026. Each entry includes the number of shares sold and gross proceeds, indicating multiple recent transactions in Stitch Fix stock.

How many Stitch Fix (SFIX) shares are outstanding according to this Form 144?

The filing reports 118,645,941 Stitch Fix Class A common shares outstanding. This number provides a context baseline for the company’s equity relative to the 51,248 shares covered by the planned Rule 144 sale described in the notice.

What representation does the seller make in the Stitch Fix (SFIX) Form 144?

By signing the notice, the seller represents they do not know any material adverse information about Stitch Fix’s current or prospective operations that has not been publicly disclosed. This representation is a standard element for Rule 144 resale notices.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001954429
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Stitch Fix, Inc.
SEC File Number	001-38291
Address of Issuer	1 MONTGOMERY STREET SUITE 1500 SAN FRANCISCO CALIFORNIA 94104
Phone	415-882-7765
Name of Person for Whose Account the Securities are To Be Sold	O'Connor Casey
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	51248	291089.00	118645941	01/27/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	01/27/2026	Employee Stock Option Exercise	Stitch Fix, Inc.			51248	01/27/2026	Broker Payment for Cashless Exercise

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Casey O'Connor 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	01/20/2026	83641	431470.00
Casey O'Connor 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	01/21/2026	13852	73970.00
Casey O'Connor 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	01/22/2026	41259	220463.00

144: Remarks and Signature

Remarks	Shares on this filing may be sold over various dates.
Date of Notice	01/27/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	01/09/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	CASEY O'CONNOR
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)