Stitch Fix, Inc. Insider Trading Activity

Stitch Fix, Inc. Chief Legal Officer Casey O'Connor reported an automatic stock option exercise and share sale under a pre-set Rule 10b5-1 trading plan.

Accepted by SEC EDGAR 01/29/2026 - 04:13 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Stitch Fix, Inc. Chief Legal Officer Casey O'Connor reported an automatic stock option exercise and share sale under a pre-set Rule 10b5-1 trading plan. On January 27, 2026, O'Connor exercised 19,347 non-qualified stock options at $3.80 per share, receiving the same number of Class A common shares.

That same day, O'Connor sold 19,347 Class A shares at $5.68 per share under the same Rule 10b5-1 plan. Following these transactions, O'Connor directly owned 542,071 Class A shares and held 380,653 options. The option grant was fully vested according to its original vesting schedule.

Insider Trade Summary

Exercise and Sale: 19,347 shares ($36K approx. pre-tax spread)

Exercise and Sale 3 txns

Insider O'Connor Casey

Role Chief Legal Officer

Sold 19,347 shs ($110K)

Approx. gross sale proceeds $110K

Approx. exercise cost $74K

Approx. pre-tax spread $36K

Share of Position Sold 3.4%

Type	Security	Shares	Price	Value
Exercise	Non-qualified Stock Option (Right to Buy)	19,347	$0.00	$0.00
Exercise	Class A Common Stock	19,347	$3.80	$74K
Sale	Class A Common Stock	19,347	$5.68	$110K

Holdings After Transaction: Non-qualified Stock Option (Right to Buy) — 380,653 contracts (Direct); Class A Common Stock — 542,071 shares (Direct)

Holdings Before and After: Non-qualified Stock Option (Right to Buy), 400,000 to 380,653 contracts (Direct); Class A Common Stock, 542,071 to 542,071 shares (Direct)

Other Insiders: 2 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (3)

1. F1. Options were exercised pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
2. F2. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
3. F3. The shares subject to the Option vested as follows, subject to the Reporting Person's continuous service through each vesting date: 25% of the shares subject to the Option vested on on 6/14/2023. The remaining shares subject to the Option vested quarterly thereafter as follows: 25% of the shares vested over the following two quarters; 33 1/3% of the shares vested over the subsequent four quarters; and 16 2/3% of the shares vested over the next four quarters, with all shares now fully vested.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

O'Connor Casey

(Last) (First) (Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO CA 94104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Legal Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/27/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	01/27/2026		M(1)		19,347	A	$3.8	561,418	D
Class A Common Stock	01/27/2026		S(2)		19,347	D	$5.68	542,071	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-qualified Stock Option (Right to Buy)	$3.8	01/27/2026		M(1)			19,347	(3)	12/14/2032	Class A Common Stock	19,347	$0	380,653	D

Explanation of Responses:

1. Options were exercised pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.

2. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.

3. The shares subject to the Option vested as follows, subject to the Reporting Person's continuous service through each vesting date: 25% of the shares subject to the Option vested on on 6/14/2023. The remaining shares subject to the Option vested quarterly thereafter as follows: 25% of the shares vested over the following two quarters; 33 1/3% of the shares vested over the subsequent four quarters; and 16 2/3% of the shares vested over the next four quarters, with all shares now fully vested.

Remarks:

	Casey O'Connor	01/29/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.