Casey O'Connor to sell SFIX Class A shares

Stitch Fix, Inc. reporting person Casey O'Connor filed a Rule 144 notice to sell Class A Common Stock.

Rhea-AI Filing Summary

Stitch Fix, Inc. reporting person Casey O'Connor filed a Rule 144 notice to sell Class A Common Stock. The filing lists planned equity compensation-related shares tied to RSUs 30,832 dated 09/17/2025 and PSU/RSUs 29,168 dated 12/17/2025. The excerpt also records open-market sales by Casey O'Connor in January 2026: 83,641, 13,852, 41,259, and 19,347 shares on specific dates, with corresponding gross proceeds shown. Shares outstanding are listed as 121,382,902 as of 04/10/2026.

Insights

Securities Compliance Counsel

Rule 144 notice documents proposed and recent sales by an affiliate with RSU/PSU holdings disclosed.

The filing lists equity compensation units (RSUs and PSUs) dated 09/17/2025 and 12/17/2025 and reports multiple January 2026 sales by Casey O'Connor with explicit share counts and gross proceeds. These items track typical Section 144 resale mechanics for restricted or affiliate-held shares.

Key items to confirm in subsequent filings include any holding-period satisfaction and whether sales were subject to volume or manner restrictions; timing and cash‑flow treatment are indicated by the per‑trade proceeds lines in the excerpt.

Key Figures

Shares outstanding: 121,382,902 shares RSUs: 30,832 shares PSU/RSUs: 29,168 shares +4 more

7 metrics

Shares outstanding 121,382,902 shares as of 04/10/2026

RSUs 30,832 shares grant date 09/17/2025

PSU/RSUs 29,168 shares grant date 12/17/2025

Sale on 01/20/2026 83,641 shares gross proceeds $431,470.00

Sale on 01/21/2026 13,852 shares gross proceeds $73,970.00

Sale on 01/22/2026 41,259 shares gross proceeds $220,463.00

Sale on 01/27/2026 19,347 shares gross proceeds $109,891.00

Key Terms

RSU, PSU, Rule 144

3 terms

RSU financial

"Class A Common Stock | 09/17/2025 | RSU | Stitch Fix, Inc."

Restricted stock units (RSUs) are a form of company shares given to employees as part of their compensation, usually with certain restrictions or conditions, such as remaining with the company for a set period. When these restrictions lift, employees receive actual shares that they can sell or hold. For investors, RSUs can impact a company's stock supply and reflect the company's commitment to attracting and retaining talent.

PSU financial

"Class A Common Stock | 12/17/2025 | PSU / RSU | Stitch Fix, Inc."

A PSU is a company where the government owns a controlling stake and often plays a direct role in its management and strategy. Think of it like a business that operates with public oversight, similar to a town-run utility versus a private neighborhood service. Investors watch PSUs differently because government involvement can affect profits, dividend policies, regulatory treatment and stability, so these stocks may behave more like policy instruments than pure market-driven enterprises.

Rule 144 regulatory

"144: Securities To Be Sold"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What shares did Casey O'Connor report selling for SFIX?

Casey O'Connor reported four January 2026 sales of 83,641, 13,852, 41,259, and 19,347 Class A shares. Each trade line in the excerpt includes the gross proceeds for that specific sale date.

Does the filing show any equity awards tied to future vesting for SFIX?

Yes. The excerpt lists equity compensation entries: 30,832 RSUs dated 09/17/2025 and 29,168 PSU/RSUs dated 12/17/2025. These line items are labeled as equity compensation in the provided text.

How many SFIX shares outstanding does the excerpt show?

The excerpt shows 121,382,902 shares outstanding as of 04/10/2026. That figure appears on the securities information line with the same date in the provided content.

Are the gross proceeds for the January 2026 sales disclosed?

Yes. Each reported sale lists a corresponding gross amount: for example, the 83,641-share sale shows $431,470.00 and the 41,259-share sale shows $220,463.00. Each trade line pairs shares with proceeds.

What transaction type is associated with the listed RSUs and PSUs?

The excerpt classifies the awards as RSU and PSU/RSU under Equity Compensation, with the associated grant dates 09/17/2025 and 12/17/2025 shown in the filing lines.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/10/2026 - 04:03 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001954429
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Stitch Fix, Inc.
SEC File Number	001-38291
Address of Issuer	1 MONTGOMERY STREET SUITE 1500 SAN FRANCISCO CALIFORNIA 94104
Phone	415-882-7765
Name of Person for Whose Account the Securities are To Be Sold	O'Connor Casey
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	60000	185009.00	121382902	04/10/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	09/17/2025	RSU	Stitch Fix, Inc.			30832	09/17/2025	Equity Compensation
Class A Common Stock	12/17/2025	PSU / RSU	Stitch Fix, Inc.			29168	12/17/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Casey O'Connor 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	01/20/2026	83641	431470.00
Casey O'Connor 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	01/21/2026	13852	73970.00
Casey O'Connor 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	01/22/2026	41259	220463.00
Casey O'Connor 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	01/27/2026	19347	109891.00

144: Remarks and Signature

Remarks
Date of Notice	04/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	01/09/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	CASEY O'CONNOR
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)