Stitch Fix director sells 303,450 shares after B-to-A conversion

Stitch Fix, Inc. director Katrina Lake reported a planned share conversion and sale through her revocable trust.

Accepted by SEC EDGAR 12/09/2025 - 04:42 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Stitch Fix, Inc. director Katrina Lake reported a planned share conversion and sale through her revocable trust. On 12/05/2025, the trust converted 303,450 shares of Class B Common Stock into 303,450 shares of Class A Common Stock at an exercise price of $0. That same day, the trust sold 303,450 Class A shares at a weighted average price of $5.1876, with individual trades ranging from $5.00 to $5.34 per share.

The filing notes that the sale was carried out under a Rule 10b5-1 trading plan entered into on January 7, 2025. After these transactions, the trust continues to beneficially own 7,306,538 shares of Class B Common Stock, each convertible into one share of Class A Common Stock and having no expiration date.

Insider Trade Summary

Exercise and Sale: 303,450 shares ($1.57M approx. pre-tax spread)

Exercise and Sale 3 txns

Insider Lake Katrina

Role Director

Sold 303,450 shs ($1.57M)

Approx. gross sale proceeds $1.57M

Approx. exercise cost $0.00

Approx. pre-tax spread $1.57M

Share of Position Sold 100%

Type	Security	Shares	Price	Value
Conversion	Class B Common Stock	303,450	$0.00	$0.00
Conversion	Class A Common Stock	303,450	$0.00	$0.00
Sale	Class A Common Stock	303,450	$5.1876	$1.57M

Holdings After Transaction: Class B Common Stock — 7,306,538 contracts (Indirect, Katrina M. Lake Revocable Trust); Class A Common Stock — 0 shares (Indirect, Katrina M. Lake Revocable Trust)

Holdings Before and After: Class B Common Stock, 7,609,988 to 7,306,538 contracts (Indirect, Katrina M. Lake Revocable Trust); Class A Common Stock, 0 to 0 shares (Indirect, Katrina M. Lake Revocable Trust)

Footnotes (5)

1. F1. Represents the conversion of Class B Common Stock into Class A Common Stock held of record by the Reporting Person.
2. F2. The shares are held by Katrina M. Lake, Trustee of The Katrina M. Lake Revocable Trust dated May 23, 2016.
3. F3. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 7, 2025.
4. F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.34 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. F5. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Stitch Fix (SFIX) report for Katrina Lake?

Stitch Fix reported that director Katrina Lake, through her revocable trust, converted 303,450 Class B shares into Class A shares and then sold 303,450 Class A shares on 12/05/2025.

At what price were Katrina Lake's Stitch Fix (SFIX) shares sold?

The 303,450 Class A shares were sold at a weighted average price of $5.1876 per share, with individual trades executed between $5.00 and $5.34 per share.

Was the Stitch Fix (SFIX) share sale by Katrina Lake under a Rule 10b5-1 plan?

Yes. The filing states that the shares were disposed of pursuant to a Rule 10b5-1 trading plan that was entered into on January 7, 2025.

How many Stitch Fix (SFIX) shares does Katrina Lake still beneficially own after this transaction?

After the reported transactions, Katrina Lake’s revocable trust beneficially owns 7,306,538 shares of Class B Common Stock, held indirectly through the trust.

What is the relationship of the reporting person to Stitch Fix (SFIX)?

The reporting person, Katrina Lake, is identified as a Director of Stitch Fix, Inc., and the reported holdings are through her revocable trust.

How are Stitch Fix (SFIX) Class B shares treated in this insider filing?

The filing explains that each share of Class B Common Stock is convertible into one share of Class A Common Stock at the holder’s option and has no expiration date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Lake Katrina

(Last) (First) (Middle)

ONE MONTGOMERY TOWER SUITE 1100

(Street)

SAN FRANCISCO CA 94104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
12/05/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	12/05/2025		C(1)		303,450	A	$0	303,450	I	Katrina M. Lake Revocable Trust(2)
Class A Common Stock	12/05/2025		S(3)		303,450	D	$5.1876(4)	0	I	Katrina M. Lake Revocable Trust(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Common Stock	(5)	12/05/2025		C(1)			303,450	(5)	(5)	Class A Common Stock	303,450	$0	7,306,538	I	Katrina M. Lake Revocable Trust(2)

Explanation of Responses:

1. Represents the conversion of Class B Common Stock into Class A Common Stock held of record by the Reporting Person.

2. The shares are held by Katrina M. Lake, Trustee of The Katrina M. Lake Revocable Trust dated May 23, 2016.

3. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 7, 2025.

4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.34 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.

Remarks:

	/s/ Casey O'Connor Attorney-in-Fact for Katrina Lake	12/09/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.