Stitch Fix CEO exercises PSUs, settles tax with shares

Stitch Fix, Inc. Chief Executive Officer Matt Baer reported routine equity compensation activity involving performance-based stock units and Class A common stock.

Accepted by SEC EDGAR 03/20/2026 - 04:05 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Stitch Fix, Inc. Chief Executive Officer Matt Baer reported routine equity compensation activity involving performance-based stock units and Class A common stock. He exercised Performance Stock Units to acquire 61,454 shares of Class A Common Stock at a $0.00 exercise price, reflecting the conversion of vested PSUs into shares. In a related transaction, 77,818 shares of Class A Common Stock were withheld at $3.19 per share to satisfy tax withholding obligations tied to restricted stock unit vesting, rather than being sold in the open market. Following these transactions, Baer directly holds 2,055,880 shares of Class A Common Stock. The PSU award’s performance condition has been achieved, and the units will continue to vest based on stated time-based service conditions.

Insider Trade Summary

61,454 shares exercised/converted

Exercise 3 txns

Insider Baer Matt

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Exercise	Performance Stock Unit	61,454	$0.00	$0.00
Exercise	Class A Common Stock	61,454	$0.00	$0.00
Exercise Price or Tax Liability	Class A Common Stock	77,818	$3.19	$248K

Holdings After Transaction: Performance Stock Unit — 848,484 contracts (Direct); Class A Common Stock — 2,055,880 shares (Direct)

Holdings Before and After: Performance Stock Unit, 909,938 to 848,484 contracts (Direct); Class A Common Stock, 2,072,244 to 2,055,880 shares (Direct)

Footnotes (3)

1. F1. Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock.
2. F2. Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
3. F3. The PSU performance condition has been achieved and will vest based upon the following service conditions: 5/12 vested on December 17, 2025 and the remainder will vest in quarterly installments of 1/12 over the next 7 quarterly vesting dates.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Stitch Fix (SFIX) CEO Matt Baer report on March 18, 2026?

Matt Baer exercised Performance Stock Units into 61,454 shares of Stitch Fix Class A Common Stock at $0.00 per share. In a related step, 77,818 shares were withheld at $3.19 per share to cover tax obligations, not as an open-market sale.

Did the Stitch Fix (SFIX) CEO sell shares in the latest Form 4 filing?

The filing shows 77,818 shares classified under code F, meaning they were withheld to satisfy tax withholding obligations. This represents a compensation-related tax payment mechanism rather than an open-market sale or discretionary disposal of Stitch Fix shares by the CEO.

How many Stitch Fix (SFIX) shares does CEO Matt Baer hold after these Form 4 transactions?

After the reported transactions, Matt Baer directly holds 2,055,880 shares of Stitch Fix Class A Common Stock. This figure reflects his post-transaction position following the PSU exercise and the share withholding for tax purposes disclosed in the Form 4 filing.

What are Performance Stock Units (PSUs) in the Stitch Fix (SFIX) CEO’s Form 4 filing?

Each PSU represents a contingent right to receive one share of Stitch Fix Class A Common Stock. The filing notes that the PSU performance condition has been achieved, and remaining units will vest over time according to specified quarterly service-based vesting conditions.

How will the remaining Stitch Fix (SFIX) PSUs for the CEO vest over time?

The filing states the PSU performance condition has been achieved. 5/12 of the award vested on December 17, 2025, and the remaining 7/12 will vest in quarterly installments of 1/12 each over the next seven quarterly vesting dates.

Is the recent Stitch Fix (SFIX) CEO Form 4 filing a routine compensation event?

Yes. The transactions involve exercising Performance Stock Units at $0.00 and withholding 77,818 shares to cover tax obligations. These are standard equity compensation and tax-settlement events, rather than open-market purchases or sales signaling a changed investment view.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Baer Matt

(Last) (First) (Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO CALIFORNIA 94104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/18/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/18/2026		M		61,454	A	(1)	2,133,698	D
Class A Common Stock	03/18/2026		F		77,818(2)	D	$3.19	2,055,880	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Performance Stock Unit	(1)	03/18/2026		M			61,454	(3)	(3)	Class A Common Stock	61,454	$0	848,484	D

Explanation of Responses:

1. Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock.

2. Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.

3. The PSU performance condition has been achieved and will vest based upon the following service conditions: 5/12 vested on December 17, 2025 and the remainder will vest in quarterly installments of 1/12 over the next 7 quarterly vesting dates.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for Matthew Baer	03/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)