Stitch Fix CEO receives 595,238 RSUs; holdings now 1,880,766

Stitch Fix (SFIX) reported an insider transaction: CEO and Director Matthew Baer acquired 595,238 Class A shares via a restricted stock unit grant on October 24, 2025 at $0 per share.

Accepted by SEC EDGAR 10/28/2025 - 08:39 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Stitch Fix (SFIX) reported an insider transaction: CEO and Director Matthew Baer acquired 595,238 Class A shares via a restricted stock unit grant on October 24, 2025 at $0 per share.

After this grant, Baer beneficially owns 1,880,766 shares, held directly.

Per the vesting terms, 1/12 of the RSUs vest on December 17, 2025, with the remaining shares vesting in 11 equal quarterly installments. All vesting is subject to continuous service.

Insider Trade Summary

Grant/Award: 595,238 shares

Grant/Award 1 txn

Insider Baer Matt

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock	595,238	$0.00	$0.00

Holdings After Transaction: Class A Common Stock — 1,880,766 shares (Direct)

Holdings Before and After: Class A Common Stock, 1,285,528 to 1,880,766 shares (Direct)

Footnotes (1)

1. F1. 1/12 of the shares subject to the restricted stock units will vest on December 17, 2025, and the remainder will vest in 11 equal quarterly installments of 1/12th over the next eleven (11) subsequent quarterly vesting dates. All vesting is subject to the Reporting Person's Continuous Service through the applicable vesting date.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did SFIX disclose about insider activity?

CEO Matthew Baer acquired 595,238 Class A shares through an RSU grant on October 24, 2025 at $0 per share.

How many SFIX shares does the CEO own after the transaction?

Following the grant, Matthew Baer beneficially owns 1,880,766 shares, held directly.

What is the vesting schedule for the 595,238 RSUs at SFIX?

1/12 vests on December 17, 2025, with the remainder vesting in 11 equal quarterly installments, subject to continuous service.

Which SFIX security was involved in the Form 4?

The transaction involved Class A Common Stock delivered via restricted stock units.

Was there a purchase price for the SFIX RSU grant?

The RSU grant was reported at a $0 price per share.

What roles does the reporting person hold at SFIX?

Matthew Baer is listed as Chief Executive Officer and Director.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Baer Matt

(Last) (First) (Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO CA 94104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
10/24/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/24/2025		A		595,238(1)	A	$0	1,880,766	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. 1/12 of the shares subject to the restricted stock units will vest on December 17, 2025, and the remainder will vest in 11 equal quarterly installments of 1/12th over the next eleven (11) subsequent quarterly vesting dates. All vesting is subject to the Reporting Person's Continuous Service through the applicable vesting date.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for Matthew Baer	10/28/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.