Stitch Fix (SFIX) legal chief sells 60K shares in pre-set 10b5-1 trade

Rhea-AI Filing Summary

Stitch Fix, Inc. Chief Legal Officer Casey O'Connor sold 60,000 shares of Class A common stock in an open-market transaction at a weighted average price of $3.0835 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on January 9, 2026, and left her with 480,334 shares owned directly.

Insider Trade Summary 10b5-1

Net Seller: 60,000 shares ($185,010)

Net Sell 1 txn

Insider O'Connor Casey

Role Chief Legal Officer

Sold 60,000 shs ($185K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	60,000	$3.0835	$185K

Holdings After Transaction: Class A Common Stock — 480,334 shares (Direct)

Footnotes (1)

1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.04 to $3.155 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 60,000 shares Weighted average sale price: $3.0835 per share Remaining holdings: 480,334 shares +2 more

5 metrics

Shares sold 60,000 shares Open-market sale on April 10, 2026

Weighted average sale price $3.0835 per share Class A Common Stock sale

Remaining holdings 480,334 shares Shares owned directly after transaction

Sale price range $3.04–$3.155 per share Multiple trades within this range on April 10, 2026

Trading plan date January 9, 2026 Date Rule 10b5-1 plan was entered into

Key Terms

Rule 10b5-1 plan, weighted average sale price, open-market sale, Class A Common Stock

4 terms

Rule 10b5-1 plan regulatory

"Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2026."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

"security_title: Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

O'Connor Casey

(Last) (First) (Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO CALIFORNIA 94104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Legal Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	04/10/2026		S(1)		60,000	D	$3.0835(2)	480,334	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2026.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.04 to $3.155 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	Casey O'Connor	04/13/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Stitch Fix (SFIX) disclose in this Form 4 filing?

Stitch Fix reported that Chief Legal Officer Casey O'Connor sold 60,000 shares of Class A common stock. The open-market sale was made under a Rule 10b5-1 trading plan and left her with 480,334 shares held directly after the transaction.

How many Stitch Fix (SFIX) shares did the Chief Legal Officer sell?

Casey O'Connor sold 60,000 Stitch Fix Class A common shares. These were disposed of in an open-market transaction on April 10, 2026, at a weighted average price of $3.0835 per share, according to the Form 4 insider trading report.

At what price were the Stitch Fix (SFIX) shares sold in this insider trade?

The reported weighted average sale price was $3.0835 per share. Footnotes state the 60,000 shares were sold in multiple transactions at prices ranging from $3.04 to $3.155 per share, all executed on April 10, 2026.

How many Stitch Fix (SFIX) shares does the insider hold after the sale?

After selling 60,000 shares, Chief Legal Officer Casey O'Connor directly holds 480,334 Stitch Fix Class A common shares. This post-transaction ownership figure is disclosed in the Form 4 as the total shares beneficially owned following the reported sale.

Was the Stitch Fix (SFIX) insider sale made under a Rule 10b5-1 plan?

Yes. The filing states the shares were disposed of under a Rule 10b5-1 trading plan entered into on January 9, 2026. Such pre-arranged plans automate trading and are often used to reduce concerns about trade timing by insiders.

Who is the insider involved in this Stitch Fix (SFIX) Form 4 transaction?

The insider is Casey O'Connor, the Chief Legal Officer of Stitch Fix. She is listed as an officer, not a director or 10% owner, and the reported transaction reflects a direct open-market sale of the company’s Class A common stock.