Stitch Fix CLO sells 60K shares under 10b5-1 plan
Stitch Fix, Inc. Chief Legal Officer Casey O'Connor sold 60,000 shares of Class A common stock in an open-market transaction at a weighted average price of $3.0835 per share.
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Form Type
4
Rhea-AI Filing Summary
Stitch Fix, Inc. Chief Legal Officer Casey O'Connor sold 60,000 shares of Class A common stock in an open-market transaction at a weighted average price of $3.0835 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on January 9, 2026, and left her with 480,334 shares owned directly.
Insider Trade Summary 10b5-1
Net Seller: 60,000 shares
Net Sell
1 txn
Insider
O'Connor Casey
Role
Chief Legal Officer
Sold
60,000 shs ($185K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 60,000 | $3.0835 | $185K |
Holdings After Transaction:
Class A Common Stock — 480,334 shares (Direct)
Footnotes (2)
- F1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2026.
- F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.04 to $3.155 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares sold: 60,000 shares
Weighted average sale price: $3.0835 per share
Remaining holdings: 480,334 shares
+2 more
5 metrics
Shares sold
60,000 shares
Open-market sale on April 10, 2026
Weighted average sale price
$3.0835 per share
Class A Common Stock sale
Remaining holdings
480,334 shares
Shares owned directly after transaction
Sale price range
$3.04–$3.155 per share
Multiple trades within this range on April 10, 2026
Trading plan date
January 9, 2026
Date Rule 10b5-1 plan was entered into
Key Terms
Rule 10b5-1 plan, weighted average sale price, open-market sale, Class A Common Stock
4 terms
Rule 10b5-1 plan regulatory
"Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2026."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Stock financial
"security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Stitch Fix (SFIX) disclose in this Form 4 filing?
Stitch Fix reported that Chief Legal Officer Casey O'Connor sold 60,000 shares of Class A common stock. The open-market sale was made under a Rule 10b5-1 trading plan and left her with 480,334 shares held directly after the transaction.
Was the Stitch Fix (SFIX) insider sale made under a Rule 10b5-1 plan?
Yes. The filing states the shares were disposed of under a Rule 10b5-1 trading plan entered into on January 9, 2026. Such pre-arranged plans automate trading and are often used to reduce concerns about trade timing by insiders.
Who is the insider involved in this Stitch Fix (SFIX) Form 4 transaction?
The insider is Casey O'Connor, the Chief Legal Officer of Stitch Fix. She is listed as an officer, not a director or 10% owner, and the reported transaction reflects a direct open-market sale of the company’s Class A common stock.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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