Steve Madden president sells 15,000 shares

STEVEN MADDEN, LTD. director and President Amelia Varela sold 15,000 shares of common stock on August 5, 2026 at a weighted average price of $48.5867 per share, in multiple trades between $48.5701 and $48.6001.

Accepted by SEC EDGAR 08/05/2026 - 04:52 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

STEVEN MADDEN, LTD. director and President Amelia Varela sold 15,000 shares of common stock on August 5, 2026 at a weighted average price of $48.5867 per share, in multiple trades between $48.5701 and $48.6001. She now holds 194,632 shares directly, and the sale was not reported under a Rule 10b5-1 trading plan.

Insider Trade Summary

Net Seller: 15,000 shares

Net Sell 1 txn

Insider VARELA AMELIA

Role President

Sold 15,000 shs ($729K)

Share of Position Sold 7.2%

Type	Security	Shares	Price	Value
Sale	Common Stock par value $0.0001 per share F1	15,000	$48.5867	$729K

Holdings After Transaction: Common Stock par value $0.0001 per share — 194,632 shares (Direct)

Holdings Before and After: Common Stock par value $0.0001 per share, 209,632 to 194,632 shares (Direct)

Other Insiders: 4 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (1)

1. F1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.5701 to $48.6001, inclusive. The reporting person undertakes to provide to Steven Madden, Ltd. (the "Company"), any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 15,000 shares Weighted average sale price: $48.5867 per share Sale price range: $48.5701–$48.6001 per share +1 more

4 metrics

Shares sold 15,000 shares Non-derivative sale of common stock on August 5, 2026

Weighted average sale price $48.5867 per share Weighted average price for the 15,000 shares sold

Sale price range $48.5701–$48.6001 per share Range of individual trade prices for the reported sale

Shares owned after sale 194,632 shares Direct ownership by Amelia Varela following the transaction

Key Terms

weighted average price, par value, open market or private transaction

3 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

par value financial

"Common Stock par value $0.0001 per share"

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Amelia Varela report at SHOO?

Amelia Varela reported selling 15,000 shares of STEVEN MADDEN, LTD. common stock on August 5, 2026. The non-derivative sale was executed at a weighted average price of $48.5867 per share, across multiple trades between $48.5701 and $48.6001.

At what prices were the SHOO shares sold by Amelia Varela?

The reported weighted average sale price was $48.5867 per share for Amelia Varela’s 15,000-share sale. According to the filing, the individual trades occurred at prices ranging from $48.5701 to $48.6001, inclusive, in multiple transactions.

How many SHOO shares does Amelia Varela own after this transaction?

Following the reported sale, Amelia Varela directly owns 194,632 shares of STEVEN MADDEN, LTD. common stock. This post-transaction holding reflects her remaining direct ownership after disposing of 15,000 shares in the August 5, 2026 transaction.

Was Amelia Varela’s SHOO stock sale under a Rule 10b5-1 plan?

The filing indicates the sale was not made under a Rule 10b5-1 trading plan, as the related checkbox was left unchecked. This means the transaction was not reported as being executed pursuant to a pre-arranged trading plan.

What role does Amelia Varela hold at STEVEN MADDEN, LTD. (SHOO)?

Amelia Varela is identified as a director and President of STEVEN MADDEN, LTD. in the insider report. Her officer title in the filing is “President,” and she is not listed as a ten percent beneficial owner of the company.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

VARELA AMELIA

(Last) (First) (Middle)

C/O STEVEN MADDEN LTD

52-16 BARNETT AVENUE

(Street)

LONG ISLAND CITY NEW YORK 11104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
STEVEN MADDEN, LTD. [ SHOO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock par value $0.0001 per share	08/05/2026		S		15,000	D	$48.5867(1)	194,632	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.5701 to $48.6001, inclusive. The reporting person undertakes to provide to Steven Madden, Ltd. (the "Company"), any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Mike Lomenzo, Attorney-in-Fact for Amelia Varela	08/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)