SoFi officer plans $524K insider stock sale

A SoFi Technologies officer filed a Rule 144 notice to potentially sell up to 30,918 SOFI common shares following RSU vesting.

Available on EDGAR 09/21/2026 - 05:10 PM EDT Accepted by SEC EDGAR 09/21/2026 - 05:10 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

SoFi Technologies, Inc. (SOFI) received a notice that officer Kelli Keough intends to sell up to 30,918 shares of common stock under Rule 144, with J.P. Morgan Securities LLC acting as agent. The filing lists these shares as originating from RSU vesting and characterized as compensation, and states they may be sold on NASDAQ on or after September 21, 2026 and within three months of the notice date. The filing also discloses several prior open-market sales of SoFi common stock by Keough during the preceding three months.

Key Figures

Shares to be sold: 30,918 shares of common stock Approximate aggregate market value: $524,369.28 Planned sale window: Within three months from September 21, 2026 +3 more

6 metrics

Shares to be sold 30,918 shares of common stock Maximum number of SoFi shares covered by current Rule 144 notice

Approximate aggregate market value $524,369.28 Value stated for 30,918 shares covered by the current notice

Planned sale window Within three months from September 21, 2026 Timing statement for selling the 30,918 shares

Prior sale June 22, 2026 10,954 shares; $190,058.05 Common stock sold by Kelli Keough during the past three months

Prior sale July 20, 2026 10,954 shares; $188,289.97 Common stock sold by Kelli Keough during the past three months

Prior sale August 20, 2026 11,286 shares; $203,184.47 Common stock sold by Kelli Keough during the past three months

Key Terms

Rule 144, RSU Vesting, Compensation, agent and attorney-in-fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

RSU Vesting financial

"Common Stock | 09/14/2026 | RSU Vesting | Issuer"

RSU vesting is the process by which restricted stock units — a promise by a company to give shares to an employee — become actual, owned shares over time or when certain goals are met. Investors care because vested shares can dilute existing ownership when issued, and the timing of vesting affects when employees can sell shares, which can influence share supply, insider selling patterns, and company incentives.

Compensation financial

"Common Stock | 09/14/2026 | RSU Vesting | Issuer | | | 30918 | 09/14/2026 | Compensation"

agent and attorney-in-fact regulatory

"J.P. Morgan Securities LLC as agent and attorney-in-fact for Kelli Keough"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for SOFI disclose about planned share sales?

It discloses that officer Kelli Keough plans to sell up to 30,918 shares of SoFi common stock under Rule 144, with J.P. Morgan Securities LLC as agent, following RSU vesting. The shares may be sold on NASDAQ on or after September 21, 2026 and within three months of the notice.

How many SOFI shares are covered by Kelli Keough’s current Rule 144 notice?

The notice covers up to 30,918 shares of SoFi common stock. These shares are reported as acquired via RSU vesting from the issuer and categorized as compensation in the filing.

What is the approximate aggregate market value of the SOFI shares in the new Rule 144 notice?

The filing states an approximate aggregate market value of $524,369.28 for the 30,918 shares of SoFi common stock to be sold under Rule 144, based on the information provided in the securities section.

Which broker is handling the planned SOFI share sales under this Form 144?

The filing identifies J.P. Morgan Securities LLC, located at 270 Park Avenue, New York, as the broker acting as agent and attorney-in-fact for Kelli Keough in connection with the planned Rule 144 sales of SoFi common stock.

What SOFI stock sales has Kelli Keough reported in the prior three months?

The filing lists three prior sales of SoFi common stock by Kelli Keough: 10,954 shares on June 22, 2026 for $190,058.05; 10,954 shares on July 20, 2026 for $188,289.97; and 11,286 shares on August 20, 2026 for $203,184.47.

Over what time frame may the 30,918 SOFI shares in this Form 144 be sold?

The remarks state that the 30,918 shares covered by this notice "will be sold today or within three months from the date of this filing," with the notice dated September 21, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002032458
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	SoFi Technologies, Inc.
SEC File Number	001-39606
Address of Issuer	234 1st Street San Francisco CALIFORNIA 94105
Phone	855-456-7634
Name of Person for Whose Account the Securities are To Be Sold	Kelli Keough
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	J.P. Morgan Securities LLC 270 Park Avenue, 10th Floor New York NY 10017	30918	524369.28	1291570324	09/21/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	09/14/2026	RSU Vesting	Issuer			30918	09/14/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Kelli Keough C/o SoFi Technologies, Inc. 234 1st Street San Francisco CA 94105	Common Stock	06/22/2026	10954	190058.05
Kelli Keough C/o SoFi Technologies, Inc. 234 1st Street San Francisco CA 94105	Common Stock	07/20/2026	10954	188289.97
Kelli Keough C/o SoFi Technologies, Inc. 234 1st Street San Francisco CA 94105	Common Stock	08/20/2026	11286	203184.47

144: Remarks and Signature

Remarks	The shares covered by this filing will be sold today or within three months from the date of this filing.
Date of Notice	09/21/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	07/30/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Kelli Keough
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)