Brand House Collective director receives 23,463 RSUs with one-year vest

Rhea-AI Filing Summary

Neely J. Tamminga, a director of Brand House Collective, Inc. (TBHC), was granted 23,463 restricted stock units (RSUs) on 09/23/2025. The RSUs were issued at no cash cost and are reported as directly beneficially owned following the award. The grant will vest 100% on 09/23/2026, meaning the reporting person will receive the underlying shares one year after the transaction date if vesting conditions are met.

This filing documents a standard equity award under the company’s equity plan that aligns a director’s interests with shareholders by converting future service into common stock. The disclosure shows the exact number of units granted and the vesting schedule but does not include additional compensation terms or performance conditions.

Insights

Corporate Governance Expert

TL;DR: A routine director RSU grant aligning executive incentives with shareholders; not a material corporate event.

The grant of 23,463 RSUs to a director reflects standard governance practice to tie board members’ economic interests to long-term shareholder value. Because the award vests 100% after one year and was issued at $0, it functions as deferred equity compensation contingent on continued service. The disclosure lacks any performance-based conditions or acceleration clauses, so its retention value depends on continued tenure. For most investors, this is a non-material governance item unless the company routinely uses such grants at scale.

Compensation Analyst

TL;DR: This is a standard equity compensation award; impact on dilution and expenses is likely modest but not specified.

The reported grant specifies quantity and vesting but omits fair-value accounting details, grant-date valuation, or whether related tax-withholding will involve share settlement. Without the grant’s valuation or frequency of similar awards, it’s not possible to assess near-term EPS or outstanding share dilution precisely. The one-year cliff vesting is straightforward and common for director awards, reinforcing alignment with shareholders while deferring potential dilution until vesting.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Tamminga Neely J.

(Last) (First) (Middle)

C/O KIRKLAND'S INC, 5310 MARYLAND WAY

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BRAND HOUSE COLLECTIVE, INC. [ TBHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/23/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/23/2025		A		23,463(1)	A	$0	23,463	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reporting person was granted restricted stock units ("RSUs") under Kirkland's 2002 Equity Incentive Plan. The RSUs will vest 100% on September 23, 2026.

	/s/ Michael W. Sheridan, Attorney-in-Fact for Neely J. Tamminga	09/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What change in ownership did TBHC director Neely J. Tamminga report?

The director reported an acquisition of 23,463 restricted stock units (RSUs), resulting in beneficial ownership of 23,463 shares following the transaction.

When do the RSUs granted to Neely J. Tamminga vest?

The RSUs are scheduled to vest 100% on 09/23/2026.

Was there a cash price for the RSUs granted to the TBHC director?

No; the RSUs were issued at a $0 price as reported in the filing.

Are the reported RSUs held directly or indirectly by the reporting person?

The filing indicates the reporting person directly beneficially owns the reported RSUs following the grant.

Under what plan were the RSUs granted?

The RSUs were granted under Kirkland’s 2002 Equity Incentive Plan, as stated in the explanation.