Major holders sell 12M Taboola non-voting shares

Taboola.com Ltd. major shareholders reported an open-market sale of 12,000,000 Non-Voting Ordinary Shares at $4.40 per share through indirect holdings.

Rhea-AI Filing Summary

Taboola.com Ltd. major shareholders reported an open-market sale of 12,000,000 Non-Voting Ordinary Shares at $4.40 per share through indirect holdings. Following this sale on May 28, 2026, the reporting entities collectively show 18,039,644 Non-Voting Ordinary Shares and 39,525,691 Ordinary Shares held indirectly.

Insights

Equity ownership analyst

Large indirect block sale reduces non-voting stake, core holdings remain substantial.

Several ten percent owners of Taboola.com Ltd. reported an indirect open-market sale of 12,000,000 Non-Voting Ordinary Shares at $4.40 per share on May 28, 2026. This is a sizable secondary transaction by existing holders rather than new issuance.

After the sale, the same reporting entities still show indirect holdings of 18,039,644 Non-Voting Ordinary Shares and 39,525,691 Ordinary Shares. The filing does not describe any trading plan or derivatives, so the visible position consists of these equity stakes. The overall impact depends on how this block sale is absorbed by the market.

Insider Trade Summary

Net Seller: 12,000,000 shares

Net Sell 2 txns

Insider Apollo Management Holdings GP, LLC, College Top Holdings, Inc., Yahoo, Inc., College Parent, L.P., College Parent Holdings GP, LLC, AP IX College Holdings, L.P., AP IX College Holdings GP, LLC, Apollo Management IX, L.P., AIF IX MANAGEMENT, LLC, Apollo Management, L.P.

Role 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner

Sold 12,000,000 shs ($52.80M)

Type	Security	Shares	Price	Value
Sale	Non-Voting Ordinary Shares, No Par Value	12,000,000	$4.40	$52.80M
holding	Ordinary Shares, No Par Value	--	--	--

Holdings After Transaction: Non-Voting Ordinary Shares, No Par Value — 18,039,644 shares (Indirect, See Footnote); Ordinary Shares, No Par Value — 39,525,691 shares (Indirect, See Footnote)

Footnotes (2)

1. F1. See Exhibit 99.1.
2. F2. See Exhibit 99.1.

Key Figures

Non-voting shares sold: 12,000,000 shares Sale price per share: $4.40 per share Non-voting shares remaining: 18,039,644 shares +1 more

4 metrics

Non-voting shares sold 12,000,000 shares Open-market sale on May 28, 2026

Sale price per share $4.40 per share Non-Voting Ordinary Shares transaction

Non-voting shares remaining 18,039,644 shares Indirect holdings after transaction

Ordinary shares held 39,525,691 shares Indirect ordinary share holdings reported

Key Terms

Non-Voting Ordinary Shares, open-market sale, ten percent owner, indirect ownership, +1 more

5 terms

Non-Voting Ordinary Shares financial

"Non-Voting Ordinary Shares, No Par Value"

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

ten percent owner financial

""is_ten_percent_owner": 1"

indirect ownership financial

""ownership_type": "indirect""

transaction code "S" regulatory

""transaction_code": "S""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did major holders of Taboola (TBLA) report in this Form 4?

Major holders of Taboola reported an indirect open-market sale of 12,000,000 Non-Voting Ordinary Shares. The transaction occurred on May 28, 2026 at $4.40 per share, reflecting a sizeable secondary sale by existing shareholders rather than the company issuing new stock.

How many Taboola non-voting shares were sold and at what price?

Reporting entities sold 12,000,000 Non-Voting Ordinary Shares of Taboola at $4.40 per share. This open-market transaction represents a large block sale by existing ten percent owners, potentially increasing trading liquidity in the non-voting share class.

What are the remaining non-voting Taboola holdings after this insider sale?

After the reported sale, the entities show indirect ownership of 18,039,644 Non-Voting Ordinary Shares. This means they continue to hold a significant non-voting position in Taboola, even after disposing of the 12,000,000-share block in the open market.

How many ordinary Taboola shares do these reporting persons still hold?

The filing shows indirect ownership of 39,525,691 Ordinary Shares with no par value. This ordinary share position is separate from the non-voting holdings and remains intact according to the post-transaction balances reported in the Form 4 data.

Was the Taboola insider transaction a buy or a sell?

The key Form 4 transaction is a sell. Reporting entities executed an open-market sale of 12,000,000 Non-Voting Ordinary Shares, classified with transaction code "S," which denotes a sale in the open market or a private transaction under SEC rules.

Are the Taboola shares held directly or indirectly by the reporting persons?

All reported positions are held indirectly, with ownership coded as "I" and footnoted to see an exhibit. This indicates the shares are held through related entities or structures rather than directly in the reporting persons’ own names.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/01/2026 - 09:31 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Non-Voting Ordinary Shares, No Par Value	05/28/2026		S(1)		12,000,000	D	$4.4	18,039,644	I	See Footnote(2)
Ordinary Shares, No Par Value								39,525,691	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

College Top Holdings, Inc.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Yahoo, Inc.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

College Parent, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

College Parent Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

AP IX College Holdings, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

AP IX College Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management IX, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

AIF IX MANAGEMENT, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. See Exhibit 99.1.

2. See Exhibit 99.1.

	see signatures attached as Exhibit 99.2	06/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)