Apollo entities sell 12M Taboola (TBLA) non-voting shares, keep large stake

Rhea-AI Filing Summary

Apollo-managed entities associated with Taboola.com Ltd. reported a large insider sale of non-voting shares. On May 28, 2026, they sold 12,000,000 Non-Voting Ordinary Shares at $4.40 per share in an open-market transaction, held indirectly as noted in Exhibit 99.1. After this sale, they reported indirect ownership of 18,039,644 Non-Voting Ordinary Shares and 39,525,691 Ordinary Shares, indicating they continue to hold a substantial position in Taboola.

Insights

Equity ownership analyst

Large Apollo sale trims Taboola stake but leaves big holding.

The reporting Apollo entities, identified as ten percent owners, executed an open-market sale of 12,000,000 Non-Voting Ordinary Shares of Taboola.com Ltd. at $4.40 per share. This is a sizable disposal in absolute terms.

The filing also shows remaining indirect ownership of 18,039,644 Non-Voting Ordinary Shares and 39,525,691 Ordinary Shares as of May 28, 2026. This suggests the Apollo group still has significant exposure to Taboola despite the net-sell activity in this Form 4.

Insider Trade Summary

Net Seller: 12,000,000 shares ($52,800,000)

Net Sell 2 txns

Insider Apollo Management Holdings GP, LLC, Apollo Management GP, LLC, Apollo Management Holdings, L.P.

Role null | null | null

Sold 12,000,000 shs ($52.80M)

Type	Security	Shares	Price	Value
Sale	Non-Voting Ordinary Shares, No Par Value	12,000,000	$4.40	$52.80M
holding	Ordinary Shares, No Par Value	--	--	--

Holdings After Transaction: Non-Voting Ordinary Shares, No Par Value — 18,039,644 shares (Indirect, See Footnote); Ordinary Shares, No Par Value — 39,525,691 shares (Indirect, See Footnote)

Footnotes (1)

1. See Exhibit 99.1. See Exhibit 99.1.

Key Figures

Non-voting shares sold: 12,000,000 shares Sale price: $4.40 per share Non-voting shares held after: 18,039,644 shares +2 more

5 metrics

Non-voting shares sold 12,000,000 shares Non-Voting Ordinary Shares sold on May 28, 2026

Sale price $4.40 per share Price for 12,000,000 Non-Voting Ordinary Shares

Non-voting shares held after 18,039,644 shares Indirect Non-Voting Ordinary Shares following transaction

Ordinary shares held after 39,525,691 shares Indirect Ordinary Shares, no par value, as of May 28, 2026

Net buy/sell direction Net-sell of 12,000,000 shares Form 4 transaction summary for May 28, 2026

Key Terms

Non-Voting Ordinary Shares, open-market sale, ten percent owner, indirect ownership

4 terms

Non-Voting Ordinary Shares financial

"Non-Voting Ordinary Shares, No Par Value"

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

ten percent owner financial

"is_ten_percent_owner: 1 for each reporting person"

indirect ownership financial

"direct_or_indirect: I, nature_of_ownership: See Footnote"

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Non-Voting Ordinary Shares, No Par Value	05/28/2026		S(1)		12,000,000	D	$4.4	18,039,644	I	See Footnote(2)
Ordinary Shares, No Par Value								39,525,691	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management Holdings, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NEW YORK 10019

(City) (State) (Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. See Exhibit 99.1.

2. See Exhibit 99.1.

	see signatures attached as Exhibit 99.2	06/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Apollo entities report in Taboola (TBLA) shares?

Apollo-managed reporting entities disclosed an open-market sale of 12,000,000 Taboola Non-Voting Ordinary Shares at $4.40 per share. The transaction reflects a sizeable reduction in this class while maintaining a significant overall position in the company’s equity structure.

At what price did Apollo entities sell Taboola (TBLA) non-voting shares?

The reported sale of Taboola Non-Voting Ordinary Shares by Apollo entities was executed at $4.40 per share. This price applies to the 12,000,000 shares sold in the May 28, 2026 open-market transaction disclosed in the Form 4 filing.

How many Taboola (TBLA) non-voting shares do Apollo entities hold after the sale?

Following the 12,000,000-share sale, Apollo-related reporting entities show indirect ownership of 18,039,644 Non-Voting Ordinary Shares. This remaining balance indicates they continue to control a substantial block of non-voting equity in Taboola after the disclosed transaction.

What Taboola (TBLA) ordinary share holdings do Apollo entities report?

In addition to non-voting stock, Apollo-related reporting entities list indirect holdings of 39,525,691 Ordinary Shares, no par value. This figure is reported as total shares beneficially owned following the most recent transaction date of May 28, 2026 in the Form 4.

Are Apollo’s Taboola (TBLA) holdings direct or indirect in this Form 4?

The Form 4 classifies all reported Taboola holdings as indirect, with a "See Footnote" notation for nature of ownership. Footnotes direct readers to Exhibit 99.1, which provides additional detail on the Apollo entities and their beneficial ownership structure.