UWMC insider filing shows consecutive 10b5-1 stock sales

Rhea-AI Filing Summary

UWM Holdings (UWMC): Mat Ishbia and affiliated entity SFS Corp reported open‑market sales of Class A common stock on two consecutive days under a Rule 10b5‑1 plan. On 10/21/2025, 596,356 shares were sold at a weighted average price of $5.67. On 10/22/2025, 596,356 shares were sold at a weighted average price of $5.73.

The filing shows 4,799,816 shares beneficially owned indirectly following the reported transactions, with sales executed by SFS Corp as noted in the footnotes. Mat Ishbia also holds 279,989 shares directly. In addition, 180,737 restricted stock units are reported, which convert into Class A shares on a one‑for‑one basis and vest on March 1, 2026.

The sales were made pursuant to a 10b5‑1 plan adopted by SFS Corp on March 17, 2025, with disclosed price ranges of $5.46–$5.73 and $5.66–$5.84 for the respective trading days.

Insights

Equity Ownership Analyst

CEO/10% holder sold shares under a Rule 10b5-1 plan; status and awards remain intact; neutral impact.

Mat Ishbia (director, President and CEO, and 10% owner) reported two open-market sales by SFS Corp on 10/21/2025 and 10/22/2025, each for 596,356 Class A shares. The transactions were executed under a Rule 10b5-1 plan adopted on March 17, 2025, at weighted average prices of $5.67 (range $5.46–$5.73) and $5.73 (range $5.66–$5.84).

Following these sales, indirect beneficial ownership via SFS Corp is shown as 5,396,172 shares after the first sale and 4,799,816 shares after the second sale. Separately, 279,989 Class A shares are held directly by Mat Ishbia, and SFS Corp has no interest in those shares. The filing clarifies that Ishbia exercises voting and dispositive power over SFS Corp’s holdings.

The report also lists 180,737 Restricted Stock Units that convert one-for-one into Class A shares, granted under the 2020 Omnibus Incentive Plan, with vesting on March 1, 2026. Key items to watch are any additional Form 4s under the existing 10b5-1 plan and the RSU vesting event on March 1, 2026.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mat Ishbia

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
UWM Holdings Corp [ UWMC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
10/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/21/2025		S		596,356(1)	D	$5.67(2)	5,396,172	I	See Footnote(3)
Class A Common Stock	10/22/2025		S		596,356(1)	D	$5.73(4)	4,799,816	I	See Footnote(3)
Class A Common Stock								279,989	D(5)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(6)							(7)	(7)	Class A Common Stock	180,737		180,737	D

1. Name and Address of Reporting Person^*

Mat Ishbia

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

1. Name and Address of Reporting Person^*

SFS HOLDING CORP

(Last) (First) (Middle)

C/O UWM HOLDINGS CORPORATION

585 SOUTH BLVD E

(Street)

PONTIAC MI 48341

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. Sold pursuant to the 10b5-1 Plan adopted by SFS Corp on March 17, 2025.

2. Represents the weighted average price of shares sold. The price of the shares sold ranged from $5.46 to $5.73 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.

3. These securities are held directly by SFS Corp, a 10% holder of the Issuer, and indirectly by Mat Ishbia. Mat Ishbia is the Chief Executive Officer and sole director of SFS Corp and serves as the investment advisor to the trust that owns the voting securities of SFS Corp, and therefore exercises all voting and dispositive power of the securities held by SFS Corp. In addition, trusts for the benefit of Mat Ishbia and his immediate family are shareholders of SFS Corp. By virtue of its relationship with Mat Ishbia, a director and the CEO of the Issuer, SFS Corp may be deemed to be a director by deputization.

4. Represents the weighted average price of shares sold. The price of the shares sold ranged from $5.66 to $5.84 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.

5. These shares are held directly by Mat Ishbia and SFS Corp. has no interests in these shares.

6. These Restricted Stock Units ("RSUs") convert to Class A Common Stock on a one-for-one basis.

7. These RSUs vest on March 1, 2026. The RSUs were granted pursuant to the 2020 Omnibus Incentive Plan.

Remarks:

	/s/ Mat Ishbia	10/22/2025
	/s/ Mat Ishbia, CEO, for SFS Holding Corp.	10/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many UWMC shares did Mat Ishbia/SFS Corp sell and on what dates?

Two transactions: 596,356 shares on 10/21/2025 and 596,356 shares on 10/22/2025.

What were the sale prices reported in the Form 4 for UWMC?

Weighted average prices were $5.67 on 10/21/2025 (range $5.46–$5.73) and $5.73 on 10/22/2025 (range $5.66–$5.84).

Were the UWMC insider sales under a Rule 10b5-1 plan?

Yes. Sales were made pursuant to a 10b5‑1 plan adopted by SFS Corp on March 17, 2025.

How many UWMC shares are beneficially owned after these transactions?

The filing shows 4,799,816 shares indirectly owned following the reported transactions and 279,989 shares held directly.

Who executed the UWMC sales reported?

SFS Corp, a 10% holder. Mat Ishbia is CEO and sole director of SFS Corp and exercises voting and dispositive power over its holdings.

What UWMC derivative awards are reported and when do they vest?

180,737 restricted stock units that convert 1‑for‑1 into Class A shares vest on March 1, 2026.