UWM Holdings Corp insider activity shows affiliated entity SFS Corp executing planned stock sales under a Rule 10b5-1 trading plan. On April 21, 2026, SFS Corp sold 1,000,574 Class A shares at a weighted average price of $3.82 per share, leaving 9,321,247 shares held indirectly. On April 22, 2026, it sold another 1,000,574 shares at a weighted average price of $3.70, leaving 8,320,673 shares held indirectly. Separately, Mat Ishbia directly holds 408,131 Class A shares. The filing notes that Ishbia, as CEO and sole director of SFS Corp and advisor to the trust owning its voting securities, exercises all voting and dispositive power over the SFS Corp holdings.
UWM Holdings Corp director and CEO Mat Ishbia reported indirect open-market sales of Class A Common Stock through SFS Corp, a 10% holder of the company. SFS Corp sold 1,000,574 shares on each of April 16, 17, and 20 at weighted average prices of about $3.76, $3.93, and $3.94 per share, totaling 3,001,722 shares.
These transactions were executed pursuant to a Rule 10b5-1 trading plan adopted by SFS Corp. After the April 20 sale, SFS Corp held 10,321,821 shares indirectly attributable to Ishbia, while Ishbia also held 408,131 shares directly.
UWM Holdings Corp director and CEO Mat Ishbia, through SFS Holding Corp, converted and sold shares of Class A Common Stock. SFS Corp converted 11,000,000 UWM Paired Interests into 11,000,000 shares of Class A Common Stock, with each paired interest exchanging into one Class A share.
On April 14 and 15, 2026, SFS Corp then sold a total of 2,001,148 Class A shares in open-market transactions at weighted-average prices of $3.71 and $3.78 per share, pursuant to a Rule 10b5-1 trading plan. After these transactions, SFS Corp held 13,323,543 Class A shares and 1,265,482,620 UWM Paired Interests indirectly controlled by Ishbia, while Ishbia also held 408,131 Class A shares directly.
UWM Holdings Corp insider entity SFS Corp, a 10% holder associated with President and CEO Mat Ishbia, executed open-market sales of a total of 3,001,722 shares of Class A Common Stock over three days. The trades were made under a Rule 10b5-1 trading plan adopted by SFS Corp on September 16, 2025.
The sales were split into three equal blocks of 1,000,574 shares on April 9, 10, and 13, 2026 at reported weighted average prices of $3.91, $3.71, and $3.66 per share, respectively. Following these transactions, SFS Corp reported indirect ownership of 4,324,691 shares, while Mat Ishbia also held 408,131 shares directly.
UWM Holdings Corp insider Mat Ishbia, through SFS Corp, reported open‑market sales of Class A Common Stock. On April 7, 2026, an entity associated with him sold 1,000,574 shares at a weighted average price of about $3.61 per share. On April 8, 2026, the same entity sold another 1,000,574 shares at a weighted average price of about $3.87 per share. These transactions were carried out by SFS Corp under a Rule 10b5‑1 trading plan. After these sales, SFS Corp held 7,326,413 shares indirectly controlled by Ishbia, and he also held 408,131 shares directly.
UWM Holdings Corp insider activity shows open-market sales of Class A common stock by entity SFS Corp, which is a 10% holder associated with President and CEO Mat Ishbia. SFS Corp sold 1,000,574 shares at $3.69 per share on April 2, 2026 and 1,000,574 shares at $3.73 per share on April 6, 2026, for total reported sales of 2,001,148 shares. These transactions were made under a pre-arranged Rule 10b5-1 trading plan adopted by SFS Corp. After the latest sale, SFS Corp’s indirect holdings reported for Ishbia were 9,327,561 shares, and Ishbia also held 408,131 shares directly.
UWM Holdings Corp insider activity centers on SFS Corp, a 10% owner associated with CEO Mat Ishbia. SFS Corp converted 11,000,000 UWM Paired Interests into 11,000,000 shares of Class A Common Stock at a conversion price of $0.00 per share. On the same dates, SFS Corp sold a total of 2,000,148 Class A shares in open-market transactions at weighted average prices of $3.55 and $3.63 per share under a Rule 10b5-1 trading plan. After these transactions, SFS Corp held 11,328,709 Class A shares indirectly for Ishbia, while Ishbia also held 408,131 Class A shares directly.
UWM Holdings Corporation’s controlling shareholder, Mat Ishbia, and SFS Holding Corp. have filed Amendment No. 14 to their Schedule 13D. The amendment updates their disclosure to reflect sales of securities made under a previously adopted 10b5-1 trading arrangement.
SFS Holding Corp. directly holds 1,287,482,620 shares of Class D Stock, which are convertible or exchangeable, with related Class B Units, into Class A Common Stock. These securities give the reporting persons beneficial ownership of 1,287,482,620 shares of Class A Stock, representing 80.4% of the outstanding Class A shares, based on 313,880,910 Class A shares outstanding.
Because of a Voting Limitation in UWM’s charter, the reporting persons’ voting power is capped at 79% of the total voting power despite holding all Class D Stock, which carries ten votes per share. Without this limitation, they would hold 99.9% of the issuer’s voting power. Including additional shares held directly, Mat Ishbia reports beneficial ownership of 1,292,717,132 shares, or 80.7% of the Class A Stock.
UWM Holdings Corp reported that SFS Corp, a 10% holder controlled by President and CEO Mat Ishbia, executed three open-market sales of Class A common stock under a Rule 10b5-1 trading plan. On March 26, 27 and 30, 2026, SFS Corp sold 1,000,574 shares on each date at weighted average prices of about $3.46–$3.52 per share, totaling 3,001,722 shares sold. Following these transactions, SFS Corp held 2,329,857 shares indirectly attributed to Ishbia, while he also held 408,131 shares directly.
UWM Holdings Corp: Amendment No. 5 to a Schedule 13G/A filed on behalf of The Vanguard Group reports that, following an internal realignment, Vanguard and certain subsidiaries will report holdings separately. The filing lists Amount beneficially owned: 0 and Percent of class: 0% as of the disclosure, and cites the January 12, 2026 SEC release basis for disaggregation. The filing is signed by Ashley Grim, Head of Global Fund Administration, dated 03/27/2026.