Veeva (VEEV) director Priscilla Hung vests 262 RSUs, holdings rise to 4,228

Priscilla Hung, a director of Veeva Systems Inc. (VEEV), had 262 restricted stock units vest on September 1, 2025, and those RSUs were converted into 262 shares of Class A common stock at no cash price.

Rhea-AI Filing Summary

Priscilla Hung, a director of Veeva Systems Inc. (VEEV), had 262 restricted stock units vest on September 1, 2025, and those RSUs were converted into 262 shares of Class A common stock at no cash price. After this transaction the reporting person beneficially owned 4,228 shares of Class A common stock and retained 787 unvested RSUs that remain subject to future vesting. The Form 4 indicates the underlying grant totaled 1,049 RSUs awarded on June 18, 2025, with 1/4 vesting on September 1, 2025 and the remainder scheduled to vest quarterly thereafter subject to continued board service.

Positive

• 262 RSUs vested on 09/01/2025 and were converted into 262 shares of Class A common stock at $0 price as reported
• Beneficial ownership increased to 4,228 Class A common shares for the reporting person following the transaction

Negative

• None.

Insights

Financial Analyst

TL;DR: A routine board-member equity vesting converted 262 RSUs into shares, increasing direct holdings to 4,228 shares; remaining 787 RSUs continue to vest.

This Form 4 documents a standard vesting event under the company's equity plan. The grant date (June 18, 2025) and the total grant size (1,049 RSUs) are disclosed, with 1/4 vesting on September 1, 2025 (262 RSUs) and the balance vesting quarterly. The transaction code and explanatory footnote identify the transfer as exempt under Rule 16b-6(b), consistent with typical director compensation settlements. The direct beneficial ownership and outstanding RSU balances are explicit in the filing.

Corporate Governance Expert

TL;DR: Disclosure shows routine equity compensation vesting for a director; no departures, option exercises, or sales reported.

The filing provides clear mechanics: 262 RSUs vested and were reported as acquired shares at $0 price, and 787 RSUs remain unvested. The filing was submitted by an attorney-in-fact and is single-reporting-person. There are no indications of amendments, derivative exercises beyond RSU conversion, or atypical transaction codes. This is a routine governance disclosure reflecting standard board member equity vesting schedules.

Insider Trade Summary

262 shares exercised/converted

Exercise 2 txns

Insider Hung Priscilla

Role Director

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	262	$0.00	$0.00
Exercise	Class A Common Stock	262	$0.00	$0.00

Holdings After Transaction: Restricted Stock Units — 787 contracts (Direct); Class A Common Stock — 4,228 shares (Direct)

Footnotes (3)

1. F1. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
2. F2. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.
3. F3. On June 18, 2025, the Reporting Person was granted 1,049 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2025, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transaction did Priscilla Hung report on Form 4 for VEEV?

The Form 4 reports that 262 RSUs vested on 09/01/2025 and were converted into 262 shares of Class A common stock at no cash price.

How many RSUs were originally granted to the reporting person and when?

The filing states 1,049 RSUs were granted on June 18, 2025 under the issuer's equity incentive plan.

How many RSUs remain unvested after the September 1, 2025 vesting?

After the September 1 vesting, 787 RSUs remain subject to future quarterly vesting, per the disclosure.

What is the reporting person's total beneficial ownership after the transaction?

The Form 4 shows the reporting person beneficially owned 4,228 shares of Class A common stock following the reported transaction.

Was this transaction subject to any exemption or special rule?

Yes. The filing includes a footnote stating the transaction is exempt from Section 16(b) pursuant to Rule 16b-6(b).

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 09/03/2025 - 07:10 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hung Priscilla

(Last) (First) (Middle)

C/O VEEVA SYSTEMS INC.

4280 HACIENDA DRIVE

(Street)

PLEASANTON CA 94588

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
VEEVA SYSTEMS INC [ VEEV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/01/2025		M(1)		262	A	$0	4,228	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(2)	09/01/2025		M(1)			262	(3)	(3)	Class A Common Stock	262	$0	787	D

Explanation of Responses:

1. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

2. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

3. On June 18, 2025, the Reporting Person was granted 1,049 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2025, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.

Remarks:

	/s/ Liang Dong, attorney-in-fact	09/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.