STOCK TITAN

Veeva director Hedley vests 477 RSUs into stock

Veeva Systems director Mary Lynne Hedley reported RSU vesting into 477 Class A shares with no accompanying stock sale.

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

VEEVA SYSTEMS INC (VEEV) director Mary Lynne Hedley reported the vesting and settlement of 477 Restricted Stock Units on September 1, 2026. The RSUs converted into 477 shares of Class A Common Stock, with no sale reported, increasing her directly held common shares to 7,629.

The RSUs are part of a 1,906-unit grant awarded on June 17, 2026 under Veeva’s Amended & Restated 2013 Equity Incentive Plan, with one-quarter vesting on September 1, 2026 and the remainder vesting in equal quarterly installments, subject to continued board service. No Rule 10b5-1 trading plan is reported.

Positive

  • None.

Negative

  • None.
Insider Hedley Mary Lynne
Role Director
Type Security Shares Price Value
Exercise Restricted Stock Units F2, F1, F3 477 $0.00 $0.00
Exercise Class A Common Stock F1 477 $0.00 $0.00
Holdings After Transaction: Restricted Stock Units — 1,429 contracts (Direct); Class A Common Stock — 7,629 shares (Direct)
Footnotes (3)
  1. F1. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
  2. F2. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.
  3. F3. On June 17, 2026, the Reporting Person was granted 1,906 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2026, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.
RSUs Converted 477 units Restricted Stock Units converted into Class A Common Stock on September 1, 2026
Shares Received 477 shares Class A Common Stock acquired upon RSU conversion on September 1, 2026
Common Shares Held After Transaction 7,629 shares Direct Class A Common Stock ownership following the September 1, 2026 transaction
RSU Grant Size 1,906 units RSUs granted on June 17, 2026 under the Amended & Restated 2013 Equity Incentive Plan
Initial Vesting Tranche 477 RSUs One-quarter of the 1,906 RSU grant vested on September 1, 2026
Exercise Price $0.00 per share Reported transaction price per share for RSU conversion into common stock
Restricted Stock Units financial
"Each Restricted Stock Unit ("RSU") represents a contingent right"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Section 16(b) regulatory
"Transaction exempt from Section 16(b) of the Securities Exchange Act"
A federal rule that requires company insiders—like officers, directors and large shareholders—to return any profits made from buying and selling the company’s stock within a six-month window. It matters to investors because it discourages short-term trades that could exploit non-public information and helps protect outside shareholders by creating a simple, enforceable way to recover unfair gains, much like a rule stopping someone from flipping a limited-edition item for quick profit after getting early access.
Rule 16b-6(b) regulatory
"pursuant to Rule 16b-6(b) promulgated under the Act"
Equity Incentive Plan financial
"under the Issuer's Amended & Restated 2013 Equity Incentive Plan"
An equity incentive plan is a program that gives employees, executives or directors the right to receive company stock or options to buy stock as part of their pay. Think of it as offering slices of future company profit to motivate people to boost long‑term performance; for investors it matters because it can align employee goals with shareholder value but also increases the number of shares outstanding, which can dilute existing ownership.

FAQ

What insider transaction did VEEVA SYSTEMS INC (VEEV) disclose for Mary Lynne Hedley?

The company reported that director Mary Lynne Hedley had 477 RSUs vest on September 1, 2026, which converted into 477 shares of Class A Common Stock. No open-market purchase or sale was reported in connection with this vesting event.

How did this RSU vesting change Mary Lynne Hedley’s VEEV share ownership?

After the RSU conversion, Hedley directly owned 7,629 shares of Veeva Systems Class A Common Stock. Her derivative position in the 477 vested RSUs was eliminated as they converted one-for-one into common shares.

What are the terms of Mary Lynne Hedley’s 1,906 RSU grant at VEEV?

Hedley was granted 1,906 RSUs on June 17, 2026. One-quarter (477) vested on September 1, 2026, and the remaining RSUs vest equally on a quarterly basis thereafter, subject to her continued service on Veeva’s board of directors.

Did the reported VEEV insider transaction involve a market sale or purchase?

No. The filing reports an exercise/conversion of RSUs into 477 common shares at a reported price of $0.00 per share. There is no disclosed open-market sale or purchase associated with this transaction.

Is the VEEV insider transaction exempt from Section 16(b) short-swing profit rules?

Yes. The filing states the transaction is exempt from Section 16(b) of the Securities Exchange Act of 1934 pursuant to Rule 16b-6(b), which applies to certain exercises or conversions of derivative securities.

Was a Rule 10b5-1 trading plan involved in this VEEV insider activity?

No. The document-level checkbox for Rule 10b5-1 plans is marked false, and there is no footnote indicating that the RSU vesting and conversion occurred under a pre-arranged trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hedley Mary Lynne

(Last)(First)(Middle)
C/O VEEVA SYSTEMS INC.
4280 HACIENDA DRIVE

(Street)
PLEASANTON CALIFORNIA 94588

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
VEEVA SYSTEMS INC [ VEEV ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock09/01/2026M(1)477A$07,629D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(2)09/01/2026M(1)477 (3) (3)Class A Common Stock477$01,429D
Explanation of Responses:
1. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
2. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.
3. On June 17, 2026, the Reporting Person was granted 1,906 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2026, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.
Remarks:
/s/ Liang Dong, attorney-in-fact09/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)