[Form 4] Vital Farms, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Joseph Michael Holland, identified as Chief Supply Chain Officer of Vital Farms, Inc. (VITL), reported a withholding-related disposal of company stock on 09/02/2025. The Form 4 shows 412 shares were disposed under code F(1) to satisfy withholding tax obligations at a reported price of $51.90 per share. After the transaction, the filing reports 11,451 shares beneficially owned directly by the reporting person. The form was signed by an attorney-in-fact on 09/04/2025. No derivative transactions or other securities classes are disclosed in this filing.

Insights

Securities/Financial Analyst

TL;DR: Small, routine withholding disposal; immaterial to company valuation or insider alignment.

The Form 4 documents an internal-tax withholding sale of 412 shares at $51.90, leaving the reporting officer with 11,451 shares directly owned. This appears to be a standard mechanics-driven transaction rather than an active open-market sale or purchase. The size of the disposal relative to the reported holding is small and no derivative positions are reported, indicating no change to option exposure from this filing.

Corporate Governance Expert

TL;DR: Transaction reflects routine tax withholding by issuer; no governance or control change signaled.

The filing specifies the disposition was made to satisfy tax withholding (explicitly noted). The reporting person is listed as an officer (Chief Supply Chain Officer) and the filing was executed via attorney-in-fact. There is no indication of relinquished control, change in board composition, or material insider rebalancing in this disclosure.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Holland Joseph Michael

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE C100

(Street)

AUSTIN TX 78704

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Supply Chain Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/02/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/02/2025		F(1)		412	D	$51.9	11,451	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares withheld by the Issuer to satisfy withholding tax obligation.

	/s/ Francis Cullo, Attorney-in-Fact	09/04/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Vital Farms (VITL) insider Joseph Michael Holland report on Form 4?

The filing reports 412 shares disposed on 09/02/2025 to satisfy withholding tax obligations.

At what price were the 412 shares reported disposed in the VITL Form 4?

The reported price for the withheld shares is $51.90 per share.

How many Vital Farms shares does Joseph Michael Holland beneficially own after the reported transaction?

The filing reports 11,451 shares beneficially owned following the transaction.

What is the reporting person’s role at Vital Farms in this Form 4?

The Form 4 identifies the reporting person as an officer with the title Chief Supply Chain Officer.

When was the Form 4 signed and filed for this transaction?

The signature block shows the form was signed by an attorney-in-fact on 09/04/2025.