[Form 4] Vital Farms, Inc. Insider Trading Activity
Vital Farms, Inc. (VITL) Form 4: Director Karl Khoury reported the sale of 20,000 shares of Vital Farms common stock on 08/13/2025 at a weighted average price of $47.63 per share, with prices in the range $47.60 to $47.64. After the sale, Mr. Khoury beneficially owned 114,789 shares. The Form 4 was signed by an attorney-in-fact on 08/15/2025 and indicates the filing was submitted by a single reporting person. The filing discloses the weighted-average pricing and offers to provide details of the number of shares sold at each price within the stated range.
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Insights
TL;DR: Insider sale of 20,000 shares by a director is disclosed; transaction appears routine and fully reported.
The filing documents a single open-market sale by Director Karl Khoury on 08/13/2025 for a weighted average price of $47.63 per share. The report provides the realized price range and the residual beneficial ownership of 114,789 shares, which helps investors track insider liquidity and alignment. As reported, the transaction is granular (multiple prices within a narrow band) and the filer commits to provide breakdowns if requested, supporting transparency. No derivative transactions or additional material changes are disclosed.
TL;DR: Disclosure is compliant and specific; the sale reduces an individual director's stake but presents no governance event.
The Form 4 shows compliance with Section 16 reporting requirements by providing transaction date, sale amount, weighted-average pricing, and post-transaction holdings. The report was executed by an attorney-in-fact and filed by one reporting person. While the director reduced holdings by 20,000 shares, the filing contains no information about any change in board membership, related-party arrangements, or unusual timing that would indicate a governance concern. The disclosure meets basic transparency standards.