[Form 4] Vital Farms, Inc. Insider Trading Activity
Vital Farms, Inc. (VITL) reported an insider share purchase by its Chief Financial Officer. On 11/17/2025, the CFO acquired 281 shares of common stock at $26.13 per share under the company’s 2020 Employee Stock Purchase Plan (ESPP). After this transaction, the CFO beneficially owned 59,064 shares of Vital Farms common stock in direct ownership.
The filing notes that the ESPP purchase was exempt under Rules 16b-3(d) and 16b-3(c), and that the shares were bought at a price equal to 85% of the closing price of Vital Farms’ common stock on the purchase date, reflecting the standard discount feature of the ESPP.
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FAQ
What insider transaction did Vital Farms (VITL) disclose in this Form 4?
The filing shows that Vital Farms’ Chief Financial Officer purchased 281 shares of the company’s common stock on 11/17/2025 under the 2020 Employee Stock Purchase Plan.
At what price were the Vital Farms (VITL) shares acquired by the CFO?
The CFO acquired 281 shares of Vital Farms common stock at a price of $26.13 per share through the company’s Employee Stock Purchase Plan.
How many Vital Farms (VITL) shares does the CFO own after this transaction?
Following the reported purchase, the CFO beneficially owned 59,064 shares of Vital Farms common stock in direct ownership.
Under what plan were the Vital Farms (VITL) shares purchased by the CFO?
The shares were acquired under Vital Farms’ 2020 Employee Stock Purchase Plan (ESPP), which allows eligible employees, including the CFO, to buy company stock.
What discount applied to the CFO’s ESPP purchase of Vital Farms (VITL) shares?
According to the filing, the ESPP purchase price equaled 85% of the closing price of Vital Farms common stock on the purchase date, reflecting the plan’s purchase discount.
Were the Vital Farms (VITL) ESPP shares acquired under any Rule 16b-3 exemptions?
Yes. The filing states that the ESPP shares were acquired in a transaction exempt under both Rule 16b-3(d) and Rule 16b-3(c).