Every Form 4 that Vital Farms, Inc. (VITL) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow VITL and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full VITL filings page.
Vital Farms, Inc. filed an amended insider trading report correcting share withholding figures for a company officer. The Chief Marketing Officer had shares of common stock withheld by the company on March 10, 2025 and March 11, 2025 to cover tax obligations related to equity awards.
The amendment states that the number of shares withheld to satisfy the tax withholding obligation was previously misreported. It updates both the withheld share amounts and the officer’s beneficially owned share totals following these transactions, without indicating any open-market buying or selling by the officer.
Vital Farms, Inc. insider updates tax-related share withholding. A senior vice president of strategy reported that the company withheld 1,901 shares of common stock on 03/10/2025 at $32.04 per share and 1,935 shares on 03/11/2025 at $31.60 per share to cover withholding tax obligations.
After these transactions, the officer directly beneficially owned 58,550 shares following the first withholding and 56,615 shares following the second. The filing is an amendment that corrects previously misreported numbers for the shares withheld and the resulting beneficial ownership, and does not reflect discretionary open-market buying or selling.
Vital Farms, Inc. insider filings show that an executive sold a small portion of their holdings. On December 15, 2025, a reporting person who is a director, 10% owner, and executive chairperson sold 5,000 shares of common stock at $35.25 per share in an open market sale coded "S".
After this trade, the reporting person beneficially owned 6,386,190 shares directly. An additional 400,000 shares are held indirectly by a former spouse under an agreement where the reporting person has sole voting control but no pecuniary interest. The sale was made under a Rule 10b5-1 trading plan that was adopted on March 14, 2025.
Vital Farms, Inc. disclosed that one of its directors and its President and CEO sold common stock in a planned transaction. On December 15, 2025, the reporting person sold 16,734 shares of Vital Farms common stock at a weighted average price of $35.05 per share, with individual sale prices ranging from $35.00 to $35.15. The sale was made under a pre-arranged Rule 10b5-1 trading plan adopted on May 12, 2025, which is designed to allow insiders to sell shares according to a predetermined schedule. After this transaction, the reporting person directly beneficially owned 649,684 shares of Vital Farms common stock.
Vital Farms, Inc. (VITL) reported an insider transaction by its executive chairperson, who is also a director and 10% owner. On 11/24/2025, 880 shares of common stock were surrendered to Vital Farms at a price of $30.67 per share to satisfy withholding tax obligations, which is a non-market transaction typically linked to equity compensation.
After this transaction, the reporting person beneficially owned 6,416,190 shares of Vital Farms common stock directly. An additional 400,000 shares are held indirectly through a former spouse under an agreement that gives the reporting person sole voting control but no pecuniary interest in those shares.
Vital Farms, Inc. (VITL) reported an insider share purchase by its Chief Sales Officer and President, Eggs. On 11/17/2025, the officer acquired 291 shares of common stock at a price of $26.13 per share under the company’s 2020 Employee Stock Purchase Plan. Following this transaction, the officer beneficially owned 65,721 shares in direct ownership. The filing notes that the purchase was made through the employee stock purchase plan at 85% of the closing price on the purchase date and is described as exempt under Rule 16b-3(d) and Rule 16b-3(c).
Vital Farms, Inc. (VITL) reported an insider share purchase by its Chief Financial Officer. On 11/17/2025, the CFO acquired 281 shares of common stock at $26.13 per share under the company’s 2020 Employee Stock Purchase Plan (ESPP). After this transaction, the CFO beneficially owned 59,064 shares of Vital Farms common stock in direct ownership.
The filing notes that the ESPP purchase was exempt under Rules 16b-3(d) and 16b-3(c), and that the shares were bought at a price equal to 85% of the closing price of Vital Farms’ common stock on the purchase date, reflecting the standard discount feature of the ESPP.
Vital Farms, Inc. (VITL) reported an insider share purchase by one of its officers. The company’s General Counsel, Secretary and Head of Impact acquired 258 shares of common stock on 11/17/2025 through the company’s 2020 Employee Stock Purchase Plan.
The shares were bought at a price of $26.13 per share, which the plan sets at 85% of the closing price on the purchase date. Following this transaction, the officer beneficially owns 43,590 shares of Vital Farms common stock, held directly.
Vital Farms, Inc. (VITL) insider President and CEO, who also serves as a director, reported a routine purchase of company stock. On 11/17/2025, the reporting person acquired 309 shares of Vital Farms common stock at a price of $26.13 per share through the company’s 2020 Employee Stock Purchase Plan. After this transaction, the insider beneficially owned 666,418 shares of Vital Farms common stock, held directly. The filing notes that the purchase under the ESPP was structured to be exempt from certain short-swing profit rules under Rule 16b-3.
Vital Farms, Inc. (VITL) filed a Form 4 reporting a routine share purchase by a senior executive. The company’s SVP of Strategy acquired 401 shares of common stock on 11/17/2025 at a price of $26.13 per share under Vital Farms’ 2020 Employee Stock Purchase Plan. After this transaction, the executive beneficially owns 46,180 shares of Vital Farms common stock held directly.
The filing notes that the purchase was made through the employee stock purchase plan at 85% of the common stock’s closing price on the purchase date and was exempt under Rule 16b-3(d) and Rule 16b-3(c). This is an administrative disclosure of insider ownership and does not describe any change to the company’s operations or strategy.
Vital Farms (VITL) — insider stock transactions disclosed. A director, executive chairperson, and 10% owner reported open‑market sales made under a Rule 10b5‑1 trading plan adopted on March 14, 2025.
On 11/03/2025, the Reporting Person sold 21,408 shares at a weighted average price of $31.85, with individual trades ranging from $31.28 to $32.27, and 3,592 shares at a weighted average price of $32.35, with trades from $32.28 to $32.54. On 11/04/2025, 5,000 shares were sold at a weighted average price of $37.78, with trades from $37.01 to $38.00.
Following these transactions, the Reporting Person beneficially owned 6,417,070 shares directly. In addition, 716,000 shares are reported indirectly by a former spouse; per the disclosure, the Reporting Person has sole voting control over these shares and no pecuniary interest.
Vital Farms director and CEO Russell Diez-Canseco reported two sales of company common stock on 10/08/2025 under a Rule 10b5-1 trading plan. The filings show 5,263 shares sold at a weighted average price of $44.11 and 4,404 shares sold at a weighted average price of $44.72, a total of 9,667 shares disposed. After the transactions the reporting person beneficially owned 670,513 shares following the first sale and 666,109 shares following the second sale, as reported. The Form 4 states the 10b5-1 plan was adopted on 05/12/2025 and that the sales occurred in multiple transactions within the disclosed price ranges.
Matthew Ohayer, Executive Chairperson, Director and 10% owner of Vital Farms, Inc. (VITL), reported multiple open-market sales of common stock on 10/01/2025 completed under a Rule 10b5-1 trading plan adopted on March 14, 2025. The filing shows three sales: 600 shares at $38.17, 23,536 shares at a weighted average of $39.98, and 10,864 shares at a weighted average of $40.63, for a total of 35,000 shares sold. Following these transactions, the reporting person’s direct beneficial ownership is reported as 6,447,070 shares. The filing also discloses 716,000 shares held by a former spouse over which the reporting person has sole voting control but no pecuniary interest. The Form 4 was signed by an attorney-in-fact on 10/03/2025.
Reena Chauhan Van Hoven, Chief People Officer of Vital Farms, Inc. (VITL), reported a routine share withholding transaction on 09/16/2025. The Form 4 shows 344 shares of Vital Farms common stock were disposed of under code F(1) at an indicated price of $47.05 per share, with the filer noting the shares were withheld to satisfy a withholding tax obligation. After this transaction the reporting person beneficially owned 10,765 shares, held directly.
The form is signed by an attorney-in-fact on behalf of the reporting person on 09/18/2025. No derivative securities or other transactions are reported on this Form 4.