Every Form 4 that Vital Farms, Inc. (VITL) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow VITL and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full VITL filings page.
Vital Farms, Inc. (VITL) reported that Chief Supply Chain Officer Joseph Michael Holland had 412 shares of common stock withheld on September 2, 2026 to satisfy a tax withholding obligation related to equity compensation. The shares were valued at $10.12 per share, and he now holds 37,738 shares directly.
No transactions were reported under a Rule 10b5-1 trading plan, and the filing shows no open derivative positions.
Kennedy Kelly J. reported acquisition or exercise transactions in this Form 4 filing.
Vital Farms director Kelly J. Kennedy received an equity award of 10,436 restricted stock units (RSUs) for Common Stock. The award was granted at no cash cost as compensation and increases Kennedy’s direct holdings to 33,363 shares.
The RSUs will vest on the earlier of June 10, 2027 or the day before Vital Farms’ next annual stockholder meeting, as long as Kennedy remains in continuous service with the company through that date. This filing reflects a routine board-level equity grant rather than an open-market share purchase.
Amoo-Gottfried Kofi Owusu reported acquisition or exercise transactions in this Form 4 filing.
Vital Farms, Inc. director Kofi Owusu Amoo-Gottfried received a grant of 10,436 shares of common stock in the form of restricted stock units. These RSUs vest on the earlier of June 10, 2027 or the day before the next annual stockholder meeting, if he remains in continuous service. Following this award, he directly holds 41,497 shares of Vital Farms common stock. This transaction is a compensation-related equity grant, not an open-market purchase.
Ruiz Gisel reported acquisition or exercise transactions in this Form 4 filing.
Vital Farms director Gisel Ruiz received a new equity grant in the form of restricted stock units. The Form 4 reports an award of 10,436 shares of Common Stock at no cash cost, reflecting stock-based compensation rather than an open-market purchase.
The RSUs vest on the earlier of June 10, 2027 or the day before the company’s next annual meeting of stockholders, as long as Ruiz continues serving the company through that date. After this grant, Ruiz directly holds 56,985 shares, aligning her incentives more closely with other shareholders over the multiyear vesting period.
Post Denny Marie reported acquisition or exercise transactions in this Form 4 filing.
Vital Farms director Denny Marie Post received a grant of 10,436 shares of Common Stock in the form of restricted stock units. These RSUs were awarded at no cash price and increase her direct holdings to 29,748 shares following the transaction.
The RSUs will vest on the earlier of June 10, 2027, or the day before Vital Farms’ next annual meeting of stockholders, provided she continues to serve the company through the applicable vesting date. This is a compensation-related equity award, not an open-market stock purchase or sale.
Flanagan Glenda J reported acquisition or exercise transactions in this Form 4 filing.
Vital Farms, Inc. director Glenda J. Flanagan received a grant of 10,436 shares of common stock in the form of restricted stock units at no cash cost. These RSUs vest on the earlier of June 10, 2027 or the day before the company’s next annual meeting of stockholders, as long as she remains in continuous service.
After this compensation award, Flanagan holds a total of 47,934 shares of Vital Farms common stock directly, including the new RSU grant.
Vital Farms, Inc. director William B. Cyr reported an equity compensation grant. He acquired 10,436 shares of common stock in the form of restricted stock units at no cash cost, bringing his direct holdings to 24,230 shares after the award.
The RSUs will vest on the earlier of June 10, 2027 or the day before Vital Farms’ next annual meeting of stockholders, as long as Cyr continues to serve with the company through the applicable vesting date.
Khoury Karl reported acquisition or exercise transactions in this Form 4 filing.
Vital Farms, Inc. director Karl Khoury received an award of 10,436 restricted stock units (RSUs) of common stock on June 10, 2026. The grant carried no purchase price and increased his directly held equity position to 130,225 shares. The RSUs will vest on the earlier of June 10, 2027, or the day before Vital Farms’ next annual meeting of stockholders, as long as he remains in continuous service with the company through the applicable vesting date. This is a compensation-related equity grant rather than an open-market share purchase or sale.
Vital Farms, Inc. Chief People Officer Reena Chauhan Van Hoven reported an open-market purchase of Common Stock. On May 19, 2026, she bought 2,242 shares at $8.92 per share. Following this transaction, she directly owns 25,827 shares, including 2,242 shares held jointly with her spouse.
Vital Farms, Inc. director Glenda J. Flanagan reported an open-market purchase of 6,100 shares of common stock. The shares were bought on May 18, 2026 at a weighted average price between $8.33 and $8.34 per share. Following this transaction, she directly holds 37,498 shares of Vital Farms common stock.
Vital Farms, Inc. director Kelly J. Kennedy reported an open-market purchase of Common Stock. On May 14, 2026, Kennedy bought 2,500 shares at a weighted average price of $8.40 per share, with individual trades executed between $8.28 and $8.40. Following this transaction, Kennedy directly owns 22,927 shares of Vital Farms common stock, indicating a modest increase in personal investment in the company.
Vital Farms, Inc. director William B. Cyr bought 6,000 shares of common stock in an open-market purchase at a weighted average price of $8.52 per share. After this transaction, he directly holds 13,794 shares.
The shares were bought on May 14, 2026 across multiple trades at prices ranging from $8.47 to $8.57 per share, according to the weighted-average pricing footnote.
Vital Farms, Inc. Chief Supply Chain Officer Joseph Michael Holland reported an open-market purchase of Common Stock. On May 14, 2026, he bought 12,484 shares at a weighted average price of $8.00 per share, with individual trade prices ranging from $7.98 to $8.01. Following this transaction, he directly holds 38,150 shares of Vital Farms common stock.
Vital Farms, Inc. director Glenda J. Flanagan reported an open-market purchase of 6,100 shares of Common Stock at a weighted average price of $8.33 per share. Following this buy, she directly holds 37,498 shares. The shares were bought in multiple trades at prices ranging from $8.33 to $8.34.
Vital Farms, Inc.'s Chief Strategy Officer Stephanie Coon reported acquiring common stock on May 15, 2026. She purchased 5,895 shares at $8.42 per share and separately received a grant of 500 shares at $7.21 per share. A footnote explains that shares were acquired under the 2020 Employee Stock Purchase Plan at 85% of the closing price on the purchase date. Following these transactions, she directly held 62,814 shares of Vital Farms common stock. The filing indicates these trades were not made under a Rule 10b5-1 plan.
Vital Farms, Inc. executive chair, president and CEO Russell Diez-Canseco acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share. Following this ESPP acquisition, he directly holds a total of 706,060 common shares.
Vital Farms, Inc. director Gisel Ruiz reported an open-market purchase of 6,151 shares of Common Stock at $8.13 per share on May 13, 2026. Following this transaction, Ruiz directly owns 46,549 shares. The filing notes the trade is being reported late due to an administrative delay.
Vital Farms, Inc. Chief Financial Officer Thilo Wrede acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share. Under the plan, shares were bought at 85% of the closing price on the purchase date, bringing his direct holdings to 75,977 shares.
Vital Farms, Inc. reported that officer Joanne Bal, CLO, Secretary & Head of Impact, acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share, equal to 85% of the closing price on the purchase date. Following this ESPP acquisition, she directly holds 55,843 shares of Vital Farms common stock.
Vital Farms director Amoo-Gottfried Kofi Owusu bought 2,375 shares of Common Stock in an open-market purchase at $8.45 per share. Following this transaction, he directly holds 31,061 shares. This filing reflects a straightforward increase in his personal stake with no derivatives reported.
Vital Farms director Kelly J. Kennedy bought 2,500 shares of common stock in an open-market transaction at a weighted average price of $8.40 per share. After this purchase, Kennedy directly owns 22,927 Vital Farms shares. The trade was executed in multiple transactions priced between $8.28 and $8.40.
Vital Farms, Inc. executive Kathryn McKeon, the company’s CMO and GM, Butter, made an open-market purchase of 604 shares of Vital Farms common stock at $8.28 per share. After this buy, she directly holds 50,275 shares, indicating a modest increase in her personal stake.
Vital Farms, Inc. director William B. Cyr reported an open-market purchase of 6,000 shares of Common Stock. The shares were bought on May 14, 2026 at a weighted average price of $8.52 per share, with individual trade prices ranging from $8.47 to $8.57. Following this transaction, Cyr directly owns 13,794 Vital Farms shares.
Vital Farms, Inc. executive Peter Nicholas Pappas, CSO and President, Eggs, increased his direct stake through both a market purchase and an employee plan acquisition. He bought 3,500 shares of common stock on May 14, 2026 at $8.51 per share in an open-market transaction. On May 15, 2026, he acquired an additional 395 shares at $7.21 per share under the company’s 2020 Employee Stock Purchase Plan, at a price equal to 85% of the closing price on the purchase date. Following these transactions, he directly owns 85,564 shares of Vital Farms common stock.
Vital Farms, Inc. Chief Supply Chain Officer Joseph Michael Holland bought additional company stock in an open-market transaction. On May 14, 2026, he purchased 12,484 shares of common stock at a weighted average price of $8.00 per share, through multiple trades between $7.98 and $8.01. Following this purchase, he directly owns 38,150 shares of Vital Farms common stock.
Vital Farms, Inc. director Denny Marie Post reported an open-market purchase of Common Stock. On May 13, 2026, she bought 3,000 shares at $8.23 per share. Following this transaction, her direct ownership increased to 19,312 shares of Vital Farms common stock.
Vital Farms, Inc. Chief Financial Officer Thilo Wrede reported a routine tax-related share disposition. On March 18, 2026, 3,192 shares of common stock were withheld by the company at $15.70 per share to satisfy withholding tax obligations, rather than being sold in the open market. After this transaction, Wrede directly held 75,477 shares of Vital Farms common stock.
Vital Farms, Inc. executive Kathryn McKeon, CMO and GM, Butter, reported routine tax-related share withholdings. On two March transactions, a total of 2,611 shares of common stock were withheld by the company to satisfy tax obligations, rather than sold on the open market. After these dispositions, she directly holds 49,671 shares of Vital Farms common stock.
Vital Farms, Inc. filed a Form 4 showing that chief legal officer, secretary and head of impact Joanne Bal had company shares withheld to cover tax obligations related to equity compensation. On March 12, 1,586 shares of common stock were withheld at $17.62 per share. On March 16, an additional 1,061 shares were withheld at $17.21 per share. After these tax-withholding dispositions totaling 2,647 shares, Bal directly holds 55,343 shares of Vital Farms common stock.
Vital Farms, Inc. President, CEO & Executive Chair Russell Diez-Canseco reported two routine share dispositions related to tax withholding, not open-market trades. On March 12, 2026, 11,886 shares of common stock were withheld at $17.62 per share. On March 16, 2026, a further 4,798 shares were withheld at $17.21 per share. After these transactions, he directly owned 705,560 shares of Vital Farms common stock.
Vital Farms, Inc. Chief Strategy Officer and President, Eggs, Peter Nicholas Pappas reported routine share dispositions related to taxes, not open-market sales. On two March dates, a total of 2,330 shares of common stock were withheld by the company to satisfy withholding tax obligations, and he continues to hold 81,669 shares directly after these transactions.
Vital Farms, Inc. Chief Financial Officer Thilo Wrede reported a routine tax-related share disposition. On this Form 4, 2,240 shares of common stock were withheld by the company at $17.62 per share to cover withholding tax obligations, and he remains directly holding 78,669 shares afterward.
Vital Farms, Inc. Chief Strategy Officer Stephanie Coon reported routine share dispositions tied to tax obligations rather than market sales. On March 12 and March 16, a total of 2,553 shares of common stock were withheld by the company at prices of $17.62 and $17.21 per share to satisfy withholding tax liabilities. After these tax-withholding transactions, she directly holds 56,419 shares of Vital Farms common stock.
Vital Farms, Inc. major shareholder Matthew Ohayer filed an amended Form 4 reporting an open-market sale of 15,000 shares of common stock at a weighted average price of $20.33 per share on March 2, 2026, executed under a pre-arranged Rule 10b5-1 trading plan.
After the sale, he directly holds 6,326,190 shares. The filing also reflects 400,000 shares held indirectly by a former spouse, over which he has sole voting control but no pecuniary interest. The amendment corrects the previously reported shares sold and shares beneficially owned.
Vital Farms director Karl Khoury bought 5,000 shares of Common Stock in an open-market purchase at a weighted average price of $18.45 per share. After this transaction, he directly owns 119,789 shares. The shares were acquired in multiple trades at prices ranging from $18.41 to $18.47.
Vital Farms, Inc. executive Peter Nicholas Pappas, CSO and President, Eggs, reported two stock transactions. He received a grant of 19,558 shares of common stock as a restricted stock unit award, which vests in three equal annual installments starting on March 5, 2027, contingent on continued service. In a separate transaction, 1,019 shares at $20.30 per share were withheld by the company to cover his tax obligations. Following these transactions, he directly holds 83,999 shares of Vital Farms common stock.
OHAYER MATTHEW reported acquisition or exercise transactions in this Form 4 filing.
Vital Farms, Inc. insider Matthew Ohayer reported an award of 5,530 restricted stock units of common stock. These RSUs vest on March 5, 2027, subject to his continuous service with Vital Farms through the vesting date.
The RSU award had been previously approved by the board of directors for services provided before his retirement. Ohayer now serves as a non-employee advisor under a resignation agreement. Following the RSU award, he directly holds 6,326,720 common shares. An additional 400,000 shares are held indirectly by a former spouse; he has sole voting control over those shares but no pecuniary interest.
Vital Farms, Inc. Chief Financial Officer Thilo Wrede reported two stock-related transactions involving the company’s common stock. On March 5, 2026, he acquired 25,138 shares through a restricted stock unit award that carries no purchase price. According to the award terms, these RSUs vest in three equal annual installments starting on March 5, 2027, as long as he remains in continuous service with the company.
On March 4, 2026, 1,769 shares were withheld at a price of $20.30 per share to cover withholding tax obligations, meaning this was a tax-related disposition back to the issuer rather than an open-market sale. Following these transactions, he continues to hold a significant direct ownership position in Vital Farms common stock.
Vital Farms, Inc. Chief People Officer Van Hoven Reena Chauhan reported mixed equity transactions in company common stock. On March 5, 2026, she received a grant of 13,675 restricted stock units (RSUs) at no cost, vesting in three equal annual installments starting March 5, 2027, contingent on continued service.
On March 4, 2026, 855 shares of common stock at $20.30 per share were disposed of to cover withholding tax obligations, with shares withheld by the issuer rather than sold in the open market. Following these transactions, her directly held common stock positions reflected updated share totals as reported.
Vital Farms, Inc. reported insider equity activity for CMO and GM, Butter, Kathryn McKeon. She acquired 15,184 shares of common stock on a grant described as a restricted stock unit award that vests in three equal annual installments starting March 5, 2027, subject to her continuous service.
Separately, on an earlier date, 784 shares of common stock were disposed of to the issuer to satisfy a withholding tax obligation, reflecting a tax-withholding disposition rather than an open-market sale.
Vital Farms, Inc. reported insider equity activity by its CLO, Secretary & Head of Impact, Joanne Bal. On March 5, 2026, she acquired 15,184 shares of common stock as a restricted stock unit (RSU) award at a stated price of $0.00 per share, bringing her reported holdings after that award to 57,990 shares.
The RSU grant vests in three equal annual installments starting on March 5, 2027, conditioned on her continued service with the company on each vesting date. On March 4, 2026, 784 shares were disposed of at $20.30 per share to satisfy withholding tax obligations, leaving 42,806 shares reported as directly owned after that tax-withholding transaction.
Vital Farms, Inc. director and President, CEO & Exec. Chair Russell Diez-Canseco reported two stock transactions involving the company’s common stock. On March 5, 2026, he acquired 75,415 shares at $0.00 per share as a restricted stock unit (RSU) award that vests in three equal annual installments starting on March 5, 2027, subject to continued service.
On March 4, 2026, he disposed of 2,855 shares at $20.30 per share through a tax-withholding disposition, where shares were withheld by Vital Farms to satisfy withholding tax obligations. After these transactions, his directly held common stock positions reported in the filing were updated accordingly.
Vital Farms, Inc. reported that Chief Supply Chain Officer Joseph Michael Holland had two equity transactions in common stock. On March 5, 2026, he acquired 15,184 shares as a restricted stock unit (RSU) award at $0.00 per share, increasing his direct holdings to 25,666 shares. The RSUs vest in three equal annual installments beginning on March 5, 2027, conditioned on his continued service. On March 4, 2026, 969 shares were disposed of at $20.30 per share to satisfy withholding tax obligations, leaving him with 10,482 directly held shares after that tax-withholding transaction.
Vital Farms, Inc. reported insider equity activity involving Chief Strategy Officer Stephanie Coon. She received a grant of 13,675 shares of common stock as a restricted stock unit (RSU) award at a stated price of $0.0000 per share. According to the terms, these RSUs vest in three equal annual installments starting on March 5, 2027, contingent on her continued service with the company.
Separately, 745 shares of common stock were disposed of at $20.30 per share to satisfy a withholding tax obligation, with the shares withheld by the company rather than sold in the open market. Following these transactions, her reported direct holdings in common stock changed as reflected in the filing’s share totals.
Vital Farms, Inc. director William B. Cyr bought 4,750 shares of common stock in an open-market purchase on March 2, 2026 at a weighted average price of $20.70 per share. The trades occurred at prices ranging from $20.58 to $20.71. After this transaction, he directly owns 7,794 shares.
Vital Farms, Inc. major stockholder Matthew Ohayer reported an open-market sale of 20,000 shares of common stock at a weighted-average price of $20.33 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 14, 2025.
After this sale, Ohayer directly owned 6,321,190 common shares. The filing also notes indirect ownership of 400,000 shares held by a former spouse, over which he has sole voting control but no pecuniary interest.
Vital Farms, Inc. executive chair and director Matthew O'Hayer reported selling a total of 20,000 shares of Vital Farms common stock on February 2, 2026 under a pre-set Rule 10b5-1 trading plan adopted on March 14, 2025.
The shares were sold in two transactions: 18,400 shares at a weighted average price of $27.87, and 1,600 shares at a weighted average price of $28.33, with actual trade prices ranging from $27.29 to $28.41. After these sales, he beneficially owned 6,341,190 shares directly, and an additional 400,000 shares are held by his former spouse, over which he has sole voting control but no pecuniary interest.
An officer of Vital Farms, Inc. filed an amended insider report to correct previously misreported share withholding details. On 03/13/2025, 1,046 shares of common stock were withheld by the company to cover tax obligations at $29.32 per share. After this correction, the officer beneficially owns 49,887 shares of Vital Farms common stock.
Vital Farms, Inc. reported an amended insider transaction for its SVP of Strategy. On 03/13/2025, 1,328 shares of common stock were withheld by the company at a price of $29.32 per share to cover a tax withholding obligation. After this transaction, the officer directly beneficially owned 55,287 shares of common stock. The amendment explains that the previously reported number of shares withheld for taxes, and the resulting beneficial ownership figure, had been inadvertently misstated and are now corrected.
Vital Farms, Inc. reported an amended insider transaction for its Chief Financial Officer. On 03/17/2025, the company withheld 4,716 shares of common stock at $31.59 per share to cover a tax withholding obligation related to equity compensation. After this adjustment, the officer directly beneficially owned 56,793 shares of common stock. The amendment states that the original filing misreported the number of shares withheld and the resulting beneficial ownership, and this correction updates both figures.