Welcome to our dedicated page for Vital Farms SEC filings (Ticker: VITL), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Vital Farms, Inc. filings document operating results, governance matters and material events for a public ethical food company built around pasture-raised eggs and related food products. Form 8-K reports furnish earnings releases, Regulation FD updates, product portfolio actions and exit or disposal activity tied to butter offerings.
Proxy and stockholder-meeting disclosures cover director elections, board structure, executive compensation advisory votes, governance policies and shareholder voting results. Other current reports document board appointments, board leadership transitions, committee service, indemnification arrangements and related corporate-governance matters for the Nasdaq-listed Delaware public benefit corporation.
Vital Farms, Inc. insider updates tax-related share withholding. A senior vice president of strategy reported that the company withheld 1,901 shares of common stock on 03/10/2025 at $32.04 per share and 1,935 shares on 03/11/2025 at $31.60 per share to cover withholding tax obligations.
After these transactions, the officer directly beneficially owned 58,550 shares following the first withholding and 56,615 shares following the second. The filing is an amendment that corrects previously misreported numbers for the shares withheld and the resulting beneficial ownership, and does not reflect discretionary open-market buying or selling.
BlackRock, Inc. filed an amended Schedule 13G reporting beneficial ownership of 5,419,901 shares of Vital Farms, Inc. common stock, representing 12.1% of the class as of 12/31/2025. BlackRock reports sole power to vote or direct the vote over 5,351,241 shares and sole power to dispose or direct the disposition of 5,419,901 shares, with no shared voting or dispositive power. The filing notes that various underlying persons have rights to dividends or sale proceeds, but no individual person has more than five percent of the total outstanding common shares. BlackRock states the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of Vital Farms.
BlackRock, Inc. filed an amended Schedule 13G reporting beneficial ownership of 5,419,901 shares of Vital Farms, Inc. common stock, representing 12.1% of the class as of 12/31/2025. BlackRock reports sole power to vote or direct the vote over 5,351,241 shares and sole power to dispose or direct the disposition of 5,419,901 shares, with no shared voting or dispositive power. The filing notes that various underlying persons have rights to dividends or sale proceeds, but no individual person has more than five percent of the total outstanding common shares. BlackRock states the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of Vital Farms.
Vital Farms, Inc. insider filings show that an executive sold a small portion of their holdings. On December 15, 2025, a reporting person who is a director, 10% owner, and executive chairperson sold 5,000 shares of common stock at $35.25 per share in an open market sale coded "S".
After this trade, the reporting person beneficially owned 6,386,190 shares directly. An additional 400,000 shares are held indirectly by a former spouse under an agreement where the reporting person has sole voting control but no pecuniary interest. The sale was made under a Rule 10b5-1 trading plan that was adopted on March 14, 2025.
Vital Farms, Inc. disclosed that one of its directors and its President and CEO sold common stock in a planned transaction. On December 15, 2025, the reporting person sold 16,734 shares of Vital Farms common stock at a weighted average price of $35.05 per share, with individual sale prices ranging from $35.00 to $35.15. The sale was made under a pre-arranged Rule 10b5-1 trading plan adopted on May 12, 2025, which is designed to allow insiders to sell shares according to a predetermined schedule. After this transaction, the reporting person directly beneficially owned 649,684 shares of Vital Farms common stock.
Vital Farms, Inc. disclosed that it issued a press release titled “Vital Farms Sets $2 Billion Net Revenue Target for 2030; To Host Investor Day in Springfield, Missouri.” The company is publicly setting a long-term goal of reaching $2 billion in net revenue by 2030, giving investors a clear numeric benchmark for its growth ambitions.
The same announcement states that Vital Farms plans to host an Investor Day in Springfield, Missouri, signaling a dedicated event to engage with the investment community. The press release is furnished as Exhibit 99.1 and, as stated in the report, is not deemed “filed” for purposes of Section 18 of the Exchange Act or automatically incorporated into other SEC reports except where specifically referenced.
Vital Farms, Inc. (VITL) reported an insider transaction by its executive chairperson, who is also a director and 10% owner. On 11/24/2025, 880 shares of common stock were surrendered to Vital Farms at a price of $30.67 per share to satisfy withholding tax obligations, which is a non-market transaction typically linked to equity compensation.
After this transaction, the reporting person beneficially owned 6,416,190 shares of Vital Farms common stock directly. An additional 400,000 shares are held indirectly through a former spouse under an agreement that gives the reporting person sole voting control but no pecuniary interest in those shares.
Vital Farms, Inc. (VITL) reported an insider share purchase by its Chief Sales Officer and President, Eggs. On 11/17/2025, the officer acquired 291 shares of common stock at a price of $26.13 per share under the company’s 2020 Employee Stock Purchase Plan. Following this transaction, the officer beneficially owned 65,721 shares in direct ownership. The filing notes that the purchase was made through the employee stock purchase plan at 85% of the closing price on the purchase date and is described as exempt under Rule 16b-3(d) and Rule 16b-3(c).
Vital Farms, Inc. (VITL) reported an insider share purchase by its Chief Financial Officer. On 11/17/2025, the CFO acquired 281 shares of common stock at $26.13 per share under the company’s 2020 Employee Stock Purchase Plan (ESPP). After this transaction, the CFO beneficially owned 59,064 shares of Vital Farms common stock in direct ownership.
The filing notes that the ESPP purchase was exempt under Rules 16b-3(d) and 16b-3(c), and that the shares were bought at a price equal to 85% of the closing price of Vital Farms’ common stock on the purchase date, reflecting the standard discount feature of the ESPP.
Vital Farms, Inc. (VITL) reported an insider share purchase by one of its officers. The company’s General Counsel, Secretary and Head of Impact acquired 258 shares of common stock on 11/17/2025 through the company’s 2020 Employee Stock Purchase Plan.
The shares were bought at a price of $26.13 per share, which the plan sets at 85% of the closing price on the purchase date. Following this transaction, the officer beneficially owns 43,590 shares of Vital Farms common stock, held directly.
Vital Farms, Inc. (VITL) insider President and CEO, who also serves as a director, reported a routine purchase of company stock. On 11/17/2025, the reporting person acquired 309 shares of Vital Farms common stock at a price of $26.13 per share through the company’s 2020 Employee Stock Purchase Plan. After this transaction, the insider beneficially owned 666,418 shares of Vital Farms common stock, held directly. The filing notes that the purchase under the ESPP was structured to be exempt from certain short-swing profit rules under Rule 16b-3.