Wayfair officer plans sale of 6,968 shares

Available on EDGAR 09/08/2026 - 01:13 PM EDT Accepted by SEC EDGAR 09/08/2026 - 01:12 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Wayfair Inc. (symbol W) received a notice that officer Jonathan Blotner intends to sell up to 6,968 Class A shares of Wayfair common stock through Fidelity Brokerage Services LLC, with an indicated aggregate market value of $698,332.96, as of a proposed sale date of September 8, 2026 on the NYSE.

The shares to be sold were acquired through multiple Restricted Stock Vesting events between July 5, 2023 and July 1, 2026 as compensation from the issuer. The notice also reports a prior sale of 5,925 Class A shares on July 2, 2026 for $570,518.25.

Key Figures

Shares proposed for sale: 6,968 Class A shares Aggregate market value of proposed sale: $698,332.96 Shares outstanding: 115,990,166 Class A shares +3 more

6 metrics

Shares proposed for sale 6,968 Class A shares Maximum number of Wayfair Inc. shares covered by the notice

Aggregate market value of proposed sale $698,332.96 Value associated with 6,968 Class A shares proposed for sale

Shares outstanding 115,990,166 Class A shares Wayfair Inc. shares outstanding used in the Form 144 disclosure

Prior 3‑month sale volume 5,925 Class A shares Shares sold by Jonathan Blotner on July 2, 2026

Proceeds from prior sale $570,518.25 Total received for 5,925 Class A shares sold on July 2, 2026

Proposed sale date September 8, 2026 Date associated with the planned sale of 6,968 shares

Key Terms

Rule 144, Restricted Stock Vesting, attorney-in-fact, aggregate market value

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Vesting financial

"Class A | 07/05/2023 | Restricted Stock Vesting | Issuer"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

attorney-in-fact regulatory

"as attorney-in-fact for Jonathan Blotner"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

aggregate market value financial

"Class A | 6968 | 698332.96 | 115990166"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What share sale did Wayfair (W) officer Jonathan Blotner notify under Form 144?

Jonathan Blotner notified an intent to sell up to 6,968 Class A shares of Wayfair Inc. common stock through Fidelity Brokerage Services LLC. The shares are proposed for sale on or after September 8, 2026 on the NYSE, with an indicated aggregate market value of $698,332.96.

How were the Wayfair (W) shares in Jonathan Blotner’s Form 144 acquired?

The 6,968 Class A shares covered by the notice were acquired from Wayfair Inc. through multiple Restricted Stock Vesting compensation events dated between July 5, 2023 and July 1, 2026, each listed as issued by the issuer as compensation.

What prior Wayfair (W) share sales by Jonathan Blotner are disclosed in this Form 144?

The notice reports that Jonathan Blotner sold 5,925 Class A shares of Wayfair Inc. on July 2, 2026 for total proceeds of $570,518.25, under the section covering Securities Sold During The Past 3 Months.

What is the reported market value and share count for Wayfair (W) in this Form 144?

For the proposed sale, the filing lists an aggregate market value of $698,332.96 for 6,968 Class A shares. It also cites 115,990,166 Class A shares of Wayfair Inc. outstanding in calculating information for the notice.

Who is executing the potential sale of Wayfair (W) shares for Jonathan Blotner?

The proposed sale is to be executed through Fidelity Brokerage Services LLC, listed with its Smithfield, Rhode Island address. The Form 144 is signed by Gary Redman as a duly authorized representative of Fidelity, acting as attorney-in-fact for Jonathan Blotner.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001994593
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Blotner Jon
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	6968	698332.96	115990166	09/08/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	07/05/2023	Restricted Stock Vesting	Issuer			286	07/05/2023	Compensation
Class A	10/01/2023	Restricted Stock Vesting	Issuer			3735	10/01/2023	Compensation
Class A	04/01/2024	Restricted Stock Vesting	Issuer			376	04/01/2024	Compensation
Class A	04/02/2024	Restricted Stock Vesting	Issuer			1939	04/02/2024	Compensation
Class A	01/02/2024	Restricted Stock Vesting	Issuer			280	01/02/2024	Compensation
Class A	04/03/2024	Restricted Stock Vesting	Issuer			221	04/03/2024	Compensation
Class A	07/01/2026	Restricted Stock Vesting	Issuer			131	07/01/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan Blotner 4 Copley Place Boston MA 02116	Class A	07/02/2026	5925	570518.25

144: Remarks and Signature

Remarks
Date of Notice	09/08/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/08/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Jonathan Blotner
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)