Wayfair exec sells 6,968 shares at $100.22

Wayfair Pres., Commercial & Operations Jon Blotner sold 6,968 shares under a Rule 10b5-1 plan and retains over 110,000 directly held shares plus additional indirect holdings.

Rhea-AI Filing Summary

Wayfair Inc. (W) reported that Jon Blotner, Pres., Commercial & Operations, sold 6,968 shares of Class A Common Stock on September 8, 2026 at $100.22 per share in an open-market transaction. After this sale, he directly holds 110,376 shares and is also deemed a beneficial owner of 100 additional shares held by his spouse. The sale was effected under a Rule 10b5-1 trading plan adopted on June 9, 2026.

Insider Trade Summary 10b5-1

Net Seller: 6,968 shares

Net Sell 2 txns

Insider Blotner Jon

Role Pres., Commercial & Operations

Sold 6,968 shs ($698K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1	6,968	$100.22	$698K
holding	Class A Common Stock F2	--	--	--

Holdings After Transaction: Class A Common Stock — 110,376 shares (Direct); Class A Common Stock — 100 shares (Indirect, See Footnote)

Footnotes (2)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2026.
2. F2. Represents shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner.

Key Figures

Shares sold: 6,968 shares Sale price per share: $100.22 per share Direct holdings after transaction: 110,376 shares +2 more

5 metrics

Shares sold 6,968 shares Class A Common Stock sold by Jon Blotner on September 8, 2026

Sale price per share $100.22 per share Price for the 6,968 shares sold on September 8, 2026

Direct holdings after transaction 110,376 shares Wayfair Class A Common Stock directly held by Jon Blotner after the sale

Indirect spouse-held shares 100 shares Shares held directly by spouse, of which Blotner is deemed a beneficial owner

Rule 10b5-1 plan adoption date June 9, 2026 Adoption date of the trading plan under which the reported sales were effected

Key Terms

Rule 10b5-1 trading plan, Class A Common Stock, beneficial owner

3 terms

Rule 10b5-1 trading plan regulatory

"sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Class A Common Stock financial

"security titled Class A Common Stock was sold on September 8, 2026"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

beneficial owner financial

"reporting person is deemed a beneficial owner of shares held by spouse"

A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.

FAQ

What insider transaction did Wayfair (W) disclose for Jon Blotner?

Wayfair disclosed that Jon Blotner, Pres., Commercial & Operations, sold 6,968 shares of its Class A Common Stock on September 8, 2026 in an open-market transaction at a reported price of $100.22 per share.

How many Wayfair (W) shares does Jon Blotner hold after this Form 4 transaction?

After the reported sale, Jon Blotner directly holds 110,376 shares of Wayfair Class A Common Stock and is deemed a beneficial owner of an additional 100 shares held directly by his spouse.

Was Jon Blotner’s Wayfair (W) share sale made under a Rule 10b5-1 plan?

Yes. The filing states that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Jon Blotner on June 9, 2026.

What price did Jon Blotner receive per share for his Wayfair (W) stock sale?

The Form 4 reports that Jon Blotner sold 6,968 shares of Wayfair Class A Common Stock at a price of $100.22 per share on September 8, 2026.

What indirect Wayfair (W) holdings are reported for Jon Blotner?

The filing reports 100 shares of Wayfair Class A Common Stock held directly by Jon Blotner’s spouse, of which he is deemed a beneficial owner and which are reported as indirect ownership.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/10/2026 - 04:28 PM Accepted by SEC EDGAR 09/10/2026 - 04:27 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Blotner Jon

(Last) (First) (Middle)

C/O WAYFAIR INC., 4 COPLEY PLACE

(Street)

BOSTON MASSACHUSETTS 02116

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Wayfair Inc. [ W ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Pres., Commercial & Operations

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/08/2026		S(1)		6,968	D	$100.22	110,376	D
Class A Common Stock								100	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2026.

2. Represents shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner.

Remarks:

	/s/ Enrique Colbert, Attorney-In-Fact for Jon Blotner	09/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)