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G. Willi-Food (NASDAQ: WILC) posts Q1 2026 growth with higher sales and cash

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(Neutral)
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(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

G. Willi-Food International Ltd. reported modestly higher results for the first quarter of 2026. Sales rose 8.3% to NIS 156.9 million, helped by better product availability and stronger demand. Gross profit increased 9.7% to NIS 49.0 million, lifting the gross margin to 31.2%.

Selling expenses grew 22.0% mainly due to higher advertising, while general and administrative costs rose 6.4%, keeping operating profit broadly flat at NIS 20.0 million. Net profit edged up to NIS 20.1 million, or NIS 1.44 per share, compared with NIS 19.5 million, or NIS 1.41 per share, a year earlier.

The stronger New Israeli Shekel against the U.S. dollar and Euro supported import costs and pricing. The company ended the quarter with NIS 274.1 million in cash and securities and generated NIS 22.4 million in operating cash flow. Management noted that construction of a new refrigerated logistics center continues but, due to the ongoing war situation, is now expected to be completed and begin operating in the fourth quarter of 2026.

Positive

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Negative

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Insights

Solid top-line growth and strong cash, with margins steady but not expanding.

G. Willi-Food delivered 8.3% sales growth to NIS 156.9 million, with gross profit up 9.7% and gross margin at 31.2%. The stronger shekel lowered import costs and a more profitable product mix supported margins.

However, operating profit was essentially unchanged at NIS 20.0 million as selling expenses rose 22.0%, mainly from higher advertising, and general and administrative costs also increased. Net profit inched up to NIS 20.1 million, so most of the growth was absorbed by higher operating spending.

The balance sheet remains a key strength, with NIS 274.1 million in cash and securities and operating cash flow of NIS 22.4 million for the quarter. Management highlighted construction of a new refrigerated logistics center, now anticipated to start operating in the fourth quarter of 2026 due to war-related delays, which they expect to support future growth and efficiency.

Sales NIS 156.9 million First quarter 2026 revenue, up 8.3% year over year
Gross profit NIS 49.0 million First quarter 2026, 31.2% of revenues, up 9.7% year over year
Operating profit NIS 20.0 million First quarter 2026 operating profit, similar to first quarter 2025
Net profit NIS 20.1 million First quarter 2026 profit, slightly above NIS 19.5 million in 2025
Basic EPS NIS 1.44 First quarter 2026 basic earnings per share, vs. NIS 1.41 in 2025
Cash and securities NIS 274.1 million Cash and financial assets at fair value at March 31, 2026
Operating cash flow NIS 22.4 million Net cash from operating activities in first quarter 2026
Shareholders’ equity NIS 653.8 million Equity attributable to owners of the company at March 31, 2026
International Financial Reporting Standards financial
"are presented in accordance with International Financial Reporting Standards (“IFRS”)."
International Financial Reporting Standards are a common set of accounting rules used by companies in many countries to prepare and present their financial statements. They matter to investors because they make results easier to compare across borders — like using the same measuring tape — so investors can assess profitability, cash flow and risk more reliably and spot differences that come from business performance rather than differing accounting methods.
forward-looking statements regulatory
"This press release contains forward-looking statements within the meaning of safe harbor provisions"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
financial assets at fair value through profit or loss financial
"Financial assets at fair value through profit or loss"
An accounting category for investments and contracts that are updated to their current market price on the balance sheet, with any gain or loss immediately shown in the company’s profit or loss statement. Investors care because this treatment makes reported earnings swing with market prices, so short-term market moves can boost or cut reported profits quickly — like revaluing a garage full of cars at today’s resale prices and recording the change as income or loss.
treasury shares financial
"Treasury shares | | | (628 | )"
Treasury shares are a company’s own stock that it has repurchased and keeps on its books instead of canceling or leaving in the hands of outside investors. Think of them like coupons a business puts back in a drawer: they don’t vote or receive dividends while held, but they can be reissued later for employee pay or fundraising. For investors this matters because buybacks change the number of shares that count toward earnings and ownership, can boost per‑share metrics, and use corporate cash that might otherwise go to growth or dividends.
lease liabilities financial
"Current maturities of lease liabilities | | | 2,123"
Lease liabilities are the recorded obligations a company has to make future payments for assets it uses under lease contracts, treated on the balance sheet much like a loan for rented equipment or property. Investors care because these liabilities increase a firm’s reported debt and affect measures of leverage, cash requirements and credit risk, so recognizing them gives a clearer picture of financial strength and the company’s ability to meet obligations.
convenience translation financial
"The convenience translation of New Israeli Shekels (NIS) into U.S. dollars was made"

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

of the Securities Exchange Act of 1934

 

For the month of May 2026

 

G. Willi-Food International Ltd.

(Translation of registrant’s name into English)

 

4 Nahal Harif St., Yavne, Israel 81106

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F. 

 

Form 20-F ☒               Form 40-F ☐

 

 

 

INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K

 

On May 26, 2026, G. Willi-Food International Ltd. (the “Company”) issued a press release announcing its financial results for the first quarter ended March 31, 2026. A copy of the press release is filed herewith as Exhibit 99.1.

 

This Report on Form 6-K is hereby incorporated by reference into the Company's Registration Statements on Form S-8 (File Nos. 333-289474 and 333-266312).

 

 

 

Signatures

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

 

  G. Willi-Food International Ltd.
   
  By: /s/ Yitschak Barabi
  Name: Yitschak Barabi
  Title: Chief Financial Officer
Date: May 26, 2026  

 

 

 

 

   
   

 

FOR IMMEDIATE RELEASE

 

G. Willi-Food international Reports the results of first quarter 2026

 

gross profit increased by 9.7% over comparable period in 2025

 

YAVNE, Israel – May 26, 2026 - G. Willi-Food International Ltd. (NASDAQ: WILC) (the “Company” or “Willi-Food”), a global company that specializes in the development, marketing and international distribution of kosher foods, today announced its unaudited financial results for the first quarter ended March 31, 2026.

 

First Quarter Fiscal Year 2026

 

·Sales increased by 8.3% to NIS 157.0 million (US$ 49.6 million) from NIS 144.8 million (US$ 45.8 million) in the first quarter of 2025.

 

·Gross profit increased by 9.7% year-over-year to NIS 49.0 million (US$ 15.5 million).

 

·Operating profit for the first quarter of 2026 is NIS 20.0 million (US$ 6.3 million).

 

·Net profit increased by 3.0% year-over-year to NIS 20.1 million (US$ 6.3 million).

 

·Basic earnings per share of NIS 1.44 (US$ 0.5).

 

·Cash and cash equivalents balance of NIS 274.1 million (US$ 86.6 million) as of March 31, 2026.

 

Management Comment

 

Zwi Williger Chairman and Joseph Williger CEO, commented: “We are pleased to begin 2026 with a strong first quarter, reflecting continued growth in both sales and profitability, driven by the consistent execution of our strategic plan.

 

During the quarter, we remained focused on a more profitable product mix, while ensuring high product availability to support growing demand and further strengthen our relationships with customers and suppliers. In addition, the appreciation of the NIS against the U.S. dollar and the Euro supported our cost structure as an importer, enabling us to offer competitive pricing and deliver strong value to consumers.

 

We continue to advance the construction of our new refrigerated logistics center. However, due to delays resulting from the ongoing war situation, the expected completion and commencement of operations of the facility is currently anticipated during the fourth quarter of 2026. We believe the new logistics center will support the Company’s future growth and improve its operational efficiency.

 

Looking ahead, we remain optimistic and confident in our ability to continue generating sustainable growth and long-term value for our shareholders.

 

 

 

First Quarter Fiscal 2026 Summary

 

Sales for the first quarter of 2026 increased by 8.3% to NIS 157.0 million (US$ 49.6 million) from NIS 144.8 million (US$ 45.8 million) recorded in the first quarter of 2025. The increase in sales was attributed to improved product availability for customers and growing demand for the company's products.

 

Gross profit for the first quarter of 2026 increased by 9.7% to NIS 49.0 million (US$ 15.5 million), or 31.2% of revenues, from NIS 44.6 million (US$ 14.1 million), or 30.8% of revenues recorded in the first quarter of 2025. The increase in gross profit and gross profit margin was primarily attributable to the increase in sales, improved purchase prices of the Company’s products, resulting in part from the strengthening of the NIS against the U.S. dollar and the Euro, and the Company’s focus on selling a more profitable product portfolio.

 

Selling expenses for the first quarter of 2026 increased by 22.0% to NIS 20.9 million (US$ 6.6 million), or 13.3% of revenues, compared to NIS 17.1 million (US$ 5.4 million), or 11.8% of revenues, recorded in the first quarter of 2025. The increase was mainly due to an increase in advertising.

 

General and administrative expenses for the first quarter of 2026 increased by 6.4% to NIS 8.0 million (US$ 2.5 million), or 5.1% of revenues, from NIS 7.6 million (US$ 2.4 million), or 5.2% of revenues, recorded in the first quarter of 2025. The increase was primarily driven by higher payroll expenses.

 

Operating profit for the first quarter of 2026 was NIS 20.0 million (US$ 6.3 million), or 12.8% of revenues, remaining at the same level as in the first quarter of 2025.

 

Financial income, net increased to NIS 5.7 million (US$ 1.8 million) recorded in the first quarter of 2026 compared to NIS 5.2 million (US$ 1.6 million) in the first quarter of 2025. Financial income, net for the first quarter of 2026 comprised mainly of income from revaluation of the Company’s portfolio of securities to a fair value in an amount of NIS 2.9 million (US$ 0.9 million) and interest and dividend income from the Company’s portfolio of securities in an amount of NIS 2.8 million (US$ 0.9 million).

 

Income before taxes in the first quarter of 2026 was NIS 25.7 million (US$ 8.1 million) compared to NIS 25.1 million (US$ 7.9 million) in the first quarter of 2025.

 

Net profit in the first quarter of 2026 was NIS 20.1 million (US$ 6.3 million), or NIS 1.44 (US$ 0.5) per share, compared to NIS 19.5 million (US$ 6.2 million), or NIS 1.41 (US$ 0.5) per share, recorded in the first quarter of 2025.

 

Willi-Food ended the first quarter of 2026 with NIS 274.1 million (US$ 86.6 million) in cash and securities. Net cash from operating activities for the first quarter of 2026 was NIS 22.4 million (US$ 7.1 million).

 

Willi-Food’s shareholders’ equity at the end of March 2026 was NIS 653.8 million (US$ 206.6 million).

 

 

 

NOTE A: NIS to US$ exchange rate used for convenience only

 

The convenience translation of New Israeli Shekels (NIS) into U.S. dollars was made at the rate of exchange prevailing on March 31, 2026, with U.S. $1.00 equal to NIS 3.165 The translation was made solely for the convenience of the reader.

 

NOTE B: IFRS

 

The Company’s consolidated financial results for the three-month period ended March 31, 2026, are presented in accordance with International Financial Reporting Standards (“IFRS”).

 

About G. Willi-Food International Ltd.

 

G. Willi-Food International Ltd. (http://www.willi-food.com) is an Israeli-based company specializing in high-quality, great-tasting kosher food products. Willi-Food is engaged directly and through its subsidiaries in the design, import, marketing and distribution of over 650 food products worldwide. As one of Israel’s leading food importers, Willi-Food markets and sells its food products to over 1,500 customers and 3,000 selling points in Israel and around the world, including large retail and private supermarket chains, wholesalers and institutional consumers. The Company’s operating divisions include Willi-Food in Israel and Euro European Dairies, a wholly owned subsidiary that designs, develops and distributes branded kosher, dairy-food products.

 

FORWARD LOOKING STATEMENT

 

This press release contains forward-looking statements within the meaning of safe harbor provisions of the Private Securities Litigation Reform Act of 1995 relating to future events or our future performance, such as statements regarding trends, demand for our products, expected sales, operating results, and earnings. Forward-looking statements include statements regarding the commercial terms with customers and suppliers and timing of construction of the Company’s new logistics center and its expected benefits. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied in those forward-looking statements. These risks and other factors include but are not limited to: the inability to improve commercial terms with customers and suppliers: delays in the construction of the Company’s new logistics center and the risk that its expected benefits will not be materialized, inability to sustain improvements and growth in the future; monetary risks including changes in marketable securities or changes in currency exchange rates- especially the NIS/U.S. Dollar exchange rate, payment default by any of our major clients, the loss of one of more of our key personnel, changes in laws and regulations, including those relating to the food distribution industry, and inability to meet and maintain regulatory qualifications and approvals for our products, termination of arrangements with our suppliers, loss of one or more of our principal clients, increase or decrease in global purchase prices of food products, increasing levels of competition in Israel and other markets in which we do business, changes in political, economic and military conditions in Israel, particularly the recent war in Israel. Economic conditions in the Company's core markets, delays and price increases due to the attacks on global shipping routes in the Red Sea, our inability to accurately predict consumption of our products and changes in consumer preferences, our inability to protect our intellectual property rights, our inability to successfully integrate our recent acquisitions, insurance coverage not sufficient enough to cover losses of product liability claims, risks associated with product liability claims and risks associated with the start of credit extension activity. We cannot guarantee future results, levels of activity, performance or achievements. The matters discussed in this press release also involve risks and uncertainties summarized under the heading "Risk Factors" in the Company's Annual Report on Form 20-F for the year ended December 31, 2025, filed with the Securities and Exchange Commission on March 24, 2026. These factors are updated from time to time through the filing of reports and registration statements with the Securities and Exchange Commission. We do not assume any obligation to update the forward-looking information contained in this press release.

 

 

 

G. WILLI-FOOD INTERNATIONAL LTD.

CONDENSED CONSOLIDATED BALANCE SHEETS

 

   March 31,   December 31   March 31,   December 31 
   2 0 2 6   2 0 2 5   2025   2 0 2 6   2 0 2 5   2025 
   NIS   US dollars (*) 
   (in thousands) 
ASSETS                        
                         
Current assets                              
Cash and cash equivalents   145,483    116,870    124,158    45,966    36,926    39,228 
Financial assets at fair value through profit or loss   128,636    117,120    124,591    40,643    37,005    39,365 
Trade receivables, Net   181,738    172,919    181,762    57,421    54,635    57,429 
Other receivables and prepaid expenses   3,967    7,287    2,244    1,253    2,302    709 
Inventories, Net   92,313    123,152    94,074    29,167    38,911    29,723 
Current tax assets   1,823    -    1,585    576    -    501 
Total current assets   553,960    537,348    528,414    175,026    169,779    166,955 
                               
Non-current assets                              
Property, plant and equipment   212,426    179,515    201,692    67,117    56,719    63,726 
Less -Accumulated depreciation   65,009    59,679    63,468    20,540    18,856    20,053 
    147,417    119,836    138,224    46,577    37,863    43,673 
                               
Right of use asset   3,914    4,838    4,562    1,237    1,529    1,441 
Financial assets at fair value through profit or loss   42,084    50,332    49,067    13,297    15,903    15,503 
Goodwill   36    36    36    11    11    11 
Total non-current assets   193,451    175,042    191,889    61,122    55,306    60,628 
                               
    747,411    712,390    720,303    236,148    225,085    227,583 
EQUITY AND LIABILITIES                              
                               
Current liabilities                              
Current maturities of lease liabilities   2,123    1,939    2,191    671    613    692 
Short-term credit from banks   4,121    -    -    1,302    -    - 
Trade payables   25,364    35,047    23,291    8,014    11,073    7,359 
Employees Benefits   6,974    5,904    4,861    2,204    1,865    1,536 
Other payables and accrued expenses   39,594    52,916    17,438    12,510    16,719    5,510 
Total current liabilities   78,176    95,806    47,781    24,701    30,270    15,097 
                               
Non-current liabilities                              
Lease liabilities   2,210    2,730    2,739    698    863    865 
Deferred taxes   11,864    9,706    13,331    3,748    3,067    4,212 
Retirement benefit obligation   1,361    1,102    1,361    430    349    430 
Total non-current liabilities   15,435    13,538    17,431    4,876    4,279    5,507 
                               
Shareholders' equity                              
Share capital   1,492    1,491    1,492    471    471    471 
Additional paid in capital   175,288    173,614    174,700    55,383    54,854    55,197 
Remeasurement of the net liability in respect of defined benefit   (256)   (256)   (256)   (81)   (81)   (81)
Capital fund   247    247    247    78    78    78 
Retained earnings   477,657    428,578    479,536    150,918    135,412    151,512 
Treasury shares   (628)   (628)   (628)   (198)   (198)   (198)
Equity attributable to owners of the Company   653,800    603,046    655,091    206,571    190,536    206,979 
                               
    747,411    712,390    720,303    236,148    225,085    227,583 

 

(*)       Convenience translation into U.S. dollars.

 

 

 

G. WILLI-FOOD INTERNATIONAL LTD.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

 

   Three months   Three months 
   ended   ended 
   March 31,   March 31, 
   2 0 2 6   2 0 2 5   2 0 2 6   2 0 2 5 
   NIS   US dollars (*) 
   In thousands (except per share and share data) 
                 
Sales   156,891    144,843    49,571    45,764 
Cost of sales   107,939    100,215    34,104    31,664 
                     
Gross profit   48,952    44,628    15,467    14,100 
                     
Operating costs and expenses:                    
Selling expenses   20,884    17,111    6,598    5,406 
General and administrative expenses   8,043    7,558    2,541    2,388 
                     
Operating profit   20,025    19,959    6,328    6,306 
                     
Financial income   6,114    5,491    1,932    1,735 
Financial expense   (395)   (320)   (125)   (101)
                     
Total financial income   5,719    5,171    1,807    1,634 
                     
Income before taxes on income   25,744    25,130    8,135    7,940 
                     
Taxes on income   (5,661)   (5,625)   (1,789)   (1,777)
                     
Profit for the period   20,083    19,505    6,346    6,163 
                     
Earnings per share:                    
Basic earnings per share   1.44    1.41    0.46    0.44 
Diluted earnings per share   1.44    1.39    0.46    0.44 
                     
Shares used in computation of basic EPS   13,906,412    13,877,447    13,906,412    13,877,447 
Shares used in computation of diluted EPS   13,913,507    13,988,885    13,913,507    13,988,885 
Actual number of shares   13,906,412    13,877,447    13,906,412    13,877,447 

 

(*)       Convenience translation into U.S. dollars.

 

 

 

G. WILLI-FOOD INTERNATIONAL LTD.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

 

  

Three months

ended

  

Three months

ended

 
   March 31,   March 31, 
   2 0 2 6   2 0 2 5   2 0 2 6   2 0 2 5 
   NIS   US dollars (*) 
   In thousands (except per share and share data) 
CASH FLOWS - OPERATING ACTIVITIES                    
Profit from continuing operations   20,083    19,505    6,346    6,163 
Adjustments to reconcile net profit to net cash from continuing operating activities (Appendix A)   2,311    (19,194)   730    (6,064)
Net cash from continuing operating activities   22,394    311    7,076    99 
                     
CASH FLOWS - INVESTING ACTIVITIES                    
Acquisition of property plant and equipment   (1,049)   (529)   (331)   (167)
Acquisition of property plant and equipment under construction   (9,685)   (10,769)   (3,060)   (3,403)
Proceeds from sale of marketable securities, net   6,072    5,140    1,918    1,624 
Net cash used in continuing investing activities   (4,662)   (6,158)   (1,473)   (1,946)
                     
CASH FLOWS - FINANCING ACTIVITIES                    
Lease liability payments   (597)   (580)   (189)   (183)
Short term credit from banks   4,121    -    1,302    - 
Net cash from (used in) continuing financing activities   3,524    (580)   1,113    (183)
                     
Increase (decrease) in cash and cash equivalents   21,256    (6,427)   6,716    (2,031)
Cash and cash equivalents at the beginning of the year   124,158    122,938    39,228    38,843 
Exchange gains on cash and cash equivalents   69    359    22    113 
Cash and cash equivalents at the end of the year   145,483    116,870    45,966    36,925 

 

(*)       Convenience Translation into U.S. Dollars.

 

 

 

G. WILLI-FOOD INTERNATIONAL LTD.

APPENDIX TO CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

 

CASH FLOWS – OPERATING ACTIVITIES:

 

A.Adjustments to reconcile net profit to net cash from continuing operating activities:

 

   Three months   Three months 
   ended   ended 
   March 31,   March 31, 
   2 0 2 6   2 0 2 5   2 0 2 6   2 0 2 5 
   NIS   US dollars (*) 
   (in thousands) 
Decrease in deferred income taxes   (1,467)   (182)   (464)   (58)
Unrealized gains on marketable securities   (3,133)   (1,561)   (990)   (493)
Depreciation and amortization   1,541    (**) 1,330     487    (**) 421 
Depreciation expense on right-to-use assets   648    (**) 525     205    (**) 165 
Stock based payment   588    552    186    174 
Exchange gains on cash and cash equivalents   (69)   (359)   (22)   (113)
                     
Changes in assets and liabilities:                    
Increase in trade receivables and other receivables   1,914    1,469    605    464 
Decrease (Increase) in inventories   1,761    (24,918)   556    (7,873)
Increase in trade payables, other payables and other current liabilities   4,380    6,166    1,384    1,949 
Cash generated from (used in) operations   6,163    (16,978)   1,947    (5,364)
Income tax paid   (3,852)   (2,216)   (1,217)   (700)
Net cash flows from (used in) operating activities   2,311    (19,194)   730    (6,064)

 

(*)   Convenience Translation into U.S. Dollars.

(**) Reclassified

 

This information is intended to be reviewed in conjunction with the Company’s filings with the Securities and Exchange Commission.

 

Company Contact:

G. Willi - Food International Ltd.

Yitschak Barabi, Chief Financial Officer

(+972) 8-932-1000

itsik.b@willi-food.co.il

 

###

 

 

FAQ

How did G. Willi-Food International (WILC) perform in Q1 2026?

G. Willi-Food delivered higher sales and slightly higher profits in Q1 2026. Revenue rose 8.3% to NIS 156.9 million and net profit increased to NIS 20.1 million, as a richer product mix and favorable currency movements supported margins despite higher operating expenses.

What were G. Willi-Food International (WILC) revenues and profits for Q1 2026?

In Q1 2026, G. Willi-Food reported sales of NIS 156.9 million and net profit of NIS 20.1 million. Gross profit reached NIS 49.0 million with a 31.2% gross margin, while operating profit was NIS 20.0 million, broadly unchanged from the prior-year quarter.

How did margins change for G. Willi-Food International (WILC) in Q1 2026?

G. Willi-Food modestly improved profitability in Q1 2026. Gross margin rose to 31.2% from 30.8%, helped by a more profitable product mix and stronger shekel. Operating margin stayed stable, as higher advertising and payroll costs offset most of the gross margin improvement.

What is G. Willi-Food International’s cash position after Q1 2026?

At the end of March 2026, G. Willi-Food held NIS 274.1 million in cash and securities. The company generated NIS 22.4 million in net cash from operating activities during the quarter, supporting a strong liquidity profile alongside shareholders’ equity of NIS 653.8 million.

What earnings per share did G. Willi-Food International (WILC) report for Q1 2026?

For Q1 2026, G. Willi-Food reported basic earnings per share of NIS 1.44, up from NIS 1.41 a year earlier. Diluted earnings per share were NIS 1.44 versus NIS 1.39, based on roughly 13.9 million shares used in the EPS calculations.

What did G. Willi-Food say about its new refrigerated logistics center?

G. Willi-Food is continuing construction of a new refrigerated logistics center, now expected to be completed and begin operating in the fourth quarter of 2026. Management cited delays related to the war situation, but believes the facility will support future growth and improve operational efficiency.

How did operating expenses trend for G. Willi-Food International in Q1 2026?

Operating expenses increased in Q1 2026. Selling expenses rose 22.0% to NIS 20.9 million, mainly due to higher advertising, and general and administrative expenses grew 6.4% to NIS 8.0 million, primarily from increased payroll, largely offsetting the improvement in gross profit.

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