Wealthfront director sells 10,000 shares at $10

Director Kenneth A. Goldman sold 10,000 WLTH shares under a pre-established Rule 10b5-1 plan and reported updated direct and trust holdings.

Rhea-AI Filing Summary

WEALTHFRONT CORP (WLTH) director Kenneth A. Goldman reported selling 10,000 shares of common stock on September 10, 2026 at $10.00 per share in an open-market or private transaction. The sale was executed pursuant to a Rule 10b5-1 trading plan adopted on January 14, 2026. Following the sale, he held 49,655 shares directly and an additional 48,359 shares indirectly through the Goldman-Valeriote Family Trust, for which he serves as trustee.

Insider Trade Summary 10b5-1

Net Seller: 10,000 shares

Net Sell 2 txns

Insider GOLDMAN KENNETH A

Role Director

Sold 10,000 shs ($100K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	10,000	$10.00	$100K
holding	Common Stock F2	--	--	--

Holdings After Transaction: Common Stock — 49,655 shares (Direct); Common Stock — 48,359 shares (Indirect, By Goldman-Valeriote Family Trust)

Footnotes (2)

1. F1. This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 14, 2026.
2. F2. The reported securities are directly held by the Goldman-Valeriote Family Trust, for which the reporting person serves as trustee.

Key Figures

Shares sold: 10,000 shares Sale price per share: $10.00 per share Direct holdings after transaction: 49,655 shares +2 more

5 metrics

Shares sold 10,000 shares Sale of WEALTHFRONT CORP common stock on September 10, 2026

Sale price per share $10.00 per share Price for the 10,000-share sale on September 10, 2026

Direct holdings after transaction 49,655 shares Common stock directly owned by Kenneth A. Goldman after the sale

Indirect holdings after transaction 48,359 shares Common stock held indirectly via Goldman-Valeriote Family Trust

Rule 10b5-1 plan adoption date January 14, 2026 Plan governing the September 10, 2026 sale

Key Terms

Rule 10b5-1 trading plan, indirectly, Family Trust

3 terms

Rule 10b5-1 trading plan regulatory

"This transaction was executed pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

indirectly financial

"The reported securities are directly held by the Goldman-Valeriote Family Trust"

Family Trust financial

"held by the Goldman-Valeriote Family Trust, for which the reporting person"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did WEALTHFRONT CORP (WLTH) report for Kenneth A. Goldman?

Kenneth A. Goldman reported a sale of 10,000 shares of WEALTHFRONT CORP common stock on September 10, 2026 at $10.00 per share in an open-market or private transaction.

Was the WLTH insider sale by Kenneth A. Goldman under a Rule 10b5-1 plan?

Yes. The filing states the 10,000-share sale on September 10, 2026 was executed pursuant to a Rule 10b5-1 trading plan adopted by Kenneth A. Goldman on January 14, 2026.

How many WEALTHFRONT CORP (WLTH) shares does Kenneth A. Goldman hold directly after this sale?

After the reported sale, Kenneth A. Goldman held 49,655 shares of WEALTHFRONT CORP common stock in direct ownership, as disclosed in the Form 4.

What are Kenneth A. Goldman’s indirect holdings of WLTH reported in this Form 4?

The Form 4 shows 48,359 shares of WEALTHFRONT CORP common stock held indirectly by the Goldman-Valeriote Family Trust, for which Kenneth A. Goldman serves as trustee.

What is the reported price for Kenneth A. Goldman’s WLTH share sale?

The reported transaction price is $10.00 per share for the sale of 10,000 shares of WEALTHFRONT CORP common stock on September 10, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/11/2026 - 04:22 PM Accepted by SEC EDGAR 09/11/2026 - 04:22 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

GOLDMAN KENNETH A

(Last) (First) (Middle)

C/O WEALTHFRONT CORPORATION

261 HAMILTON AVENUE

(Street)

PALO ALTO CALIFORNIA 94301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
WEALTHFRONT CORP [ WLTH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/10/2026		S(1)		10,000	D	$10	49,655	D
Common Stock								48,359	I	By Goldman-Valeriote Family Trust(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 14, 2026.

2. The reported securities are directly held by the Goldman-Valeriote Family Trust, for which the reporting person serves as trustee.

	/s/ Lauren Lin, as Attorney-in-Fact	09/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)