Williams-Sonoma CEO sells 35,000 shares under plan

Q: What insider transaction did WSM report for President & CEO Laura Alber?

WSM reported that Laura Alber sold 35,000 shares of Williams-Sonoma common stock on September 16, 2026 in multiple open-market transactions, at weighted average prices between $219.17 and $222.86 per share.

Q: Were Laura Alber’s WSM stock sales made under a Rule 10b5-1 plan?

Yes. The filing states the sales were made pursuant to a Rule 10b5-1 trading plan adopted by Laura Alber on October 2, 2025, indicating the transactions were pre-arranged under that plan.

Q: At what prices did the WSM CEO sell shares on September 16, 2026?

The CEO’s sales occurred at weighted average prices of $219.17, $220.48, $221.18, $222.24, and $222.86 per share, each representing multiple trades within specific price ranges disclosed in the footnotes.

Q: How many WSM shares did Laura Alber sell in total in this Form 4?

In aggregate, Laura Alber sold 35,000 shares of Williams-Sonoma common stock, as summarized in the transaction totals for the non-derivative sales reported in the Form 4 data.

Q: What Williams-Sonoma (WSM) shares does Laura Alber still hold through the 401(k) Plan?

The filing reports that Laura Alber holds 33,987 shares indirectly in the Williams-Sonoma, Inc. Stock Fund under the company’s 401(k) Plan, based on a statement dated September 16, 2026.

Q: How is Laura Alber’s remaining WSM ownership characterized in this filing?

The Form 4 shows 33,987 shares held indirectly “By Managed Account” in the Williams-Sonoma, Inc. Stock Fund within the 401(k) Plan. Direct post-transaction common stock holdings are not quantified in this data extract.

Williams-Sonoma’s President & CEO sold 35,000 shares under a pre-set Rule 10b5-1 plan while continuing to hold 33,987 shares in the company’s 401(k) Stock Fund.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

WILLIAMS SONOMA INC (WSM) reported that President & CEO Laura Alber sold a total of 35,000 shares of common stock on September 16, 2026 in multiple open-market transactions at weighted average prices between $219.17 and $222.86 per share, pursuant to a Rule 10b5-1 trading plan adopted on October 2, 2025. She also holds 33,987 shares indirectly through the Williams-Sonoma, Inc. Stock Fund in the company 401(k) Plan as of September 16, 2026.

Insights

Analyzing...

Insider Trade Summary 10b5-1

Net Seller: 35,000 shares

Net Sell 6 txns

Insider ALBER LAURA

Role PRESIDENT & CEO

Sold 35,000 shs ($7.74M)

Type	Security	Shares	Price	Value
Sale	Common Stock ^{F1, F2}	4,710	$219.17	$1.03M
Sale	Common Stock ^{F1, F3}	8,568	$220.48	$1.89M
Sale	Common Stock ^{F1, F4}	7,734	$221.18	$1.71M
Sale	Common Stock ^{F1, F5}	11,606	$222.24	$2.58M
Sale	Common Stock ^{F1, F6}	2,382	$222.86	$531K
holding	Common Stock ^F7	--	--	--

Holdings After Transaction: Common Stock — 853,524 shares (Direct); Common Stock — 33,987 shares (Indirect, By Managed Account)

Footnotes (7)

F1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.
F2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.69 to $219.67. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $219.70 to $220.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.70 to $221.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.69 to $222.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.69 to $223.63. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated September 16, 2026.

Key Figures

Shares sold: 35,000 shares Weighted average sale price: $219.17 per share Weighted average sale price: $220.48 per share +5 more

8 metrics

Shares sold 35,000 shares Total Williams-Sonoma common shares sold by Laura Alber on September 16, 2026

Weighted average sale price $219.17 per share One tranche of 4,710 shares sold on September 16, 2026

Weighted average sale price $220.48 per share One tranche of 8,568 shares sold on September 16, 2026

Weighted average sale price $221.18 per share One tranche of 7,734 shares sold on September 16, 2026

Weighted average sale price $222.24 per share One tranche of 11,606 shares sold on September 16, 2026

Weighted average sale price $222.86 per share One tranche of 2,382 shares sold on September 16, 2026

Indirect 401(k) holdings 33,987 shares Shares held in Williams-Sonoma, Inc. Stock Fund under the 401(k) Plan as of September 16, 2026

Rule 10b5-1 plan adoption date October 2, 2025 Date Laura Alber adopted the trading plan used for these sales

Key Terms

Rule 10b5-1 trading plan, weighted average price, 401(k) Plan, Stock Fund

4 terms

Rule 10b5-1 trading plan regulatory

"Sale of shares pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"Reflects the weighted average price as the shares were sold"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

401(k) Plan financial

"under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement"

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

Stock Fund financial

"shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did WSM report for President & CEO Laura Alber?

WSM reported that Laura Alber sold 35,000 shares of Williams-Sonoma common stock on September 16, 2026 in multiple open-market transactions, at weighted average prices between $219.17 and $222.86 per share.

Were Laura Alber’s WSM stock sales made under a Rule 10b5-1 plan?

Yes. The filing states the sales were made pursuant to a Rule 10b5-1 trading plan adopted by Laura Alber on October 2, 2025, indicating the transactions were pre-arranged under that plan.

At what prices did the WSM CEO sell shares on September 16, 2026?

The CEO’s sales occurred at weighted average prices of $219.17, $220.48, $221.18, $222.24, and $222.86 per share, each representing multiple trades within specific price ranges disclosed in the footnotes.

How many WSM shares did Laura Alber sell in total in this Form 4?

In aggregate, Laura Alber sold 35,000 shares of Williams-Sonoma common stock, as summarized in the transaction totals for the non-derivative sales reported in the Form 4 data.

What Williams-Sonoma (WSM) shares does Laura Alber still hold through the 401(k) Plan?

The filing reports that Laura Alber holds 33,987 shares indirectly in the Williams-Sonoma, Inc. Stock Fund under the company’s 401(k) Plan, based on a statement dated September 16, 2026.

How is Laura Alber’s remaining WSM ownership characterized in this filing?

The Form 4 shows 33,987 shares held indirectly “By Managed Account” in the Williams-Sonoma, Inc. Stock Fund within the 401(k) Plan. Direct post-transaction common stock holdings are not quantified in this data extract.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/18/2026 - 06:05 PM Accepted by SEC EDGAR 09/18/2026 - 06:04 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

ALBER LAURA

(Last)

(First)

(Middle)

3250 VAN NESS AVENUE

(Street)

SAN FRANCISCO

CALIFORNIA

94109

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	PRESIDENT & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	09/16/2026		S		4,710⁽¹⁾	D	$219.17⁽²⁾	883,814	D
Common Stock	09/16/2026		S		8,568⁽¹⁾	D	$220.48⁽³⁾	875,246	D
Common Stock	09/16/2026		S		7,734⁽¹⁾	D	$221.18⁽⁴⁾	867,512	D
Common Stock	09/16/2026		S		11,606⁽¹⁾	D	$222.24⁽⁵⁾	855,906	D
Common Stock	09/16/2026		S		2,382⁽¹⁾	D	$222.86⁽⁶⁾	853,524	D
Common Stock								33,987	I	By Managed Account⁽⁷⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.69 to $219.67. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $219.70 to $220.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.70 to $221.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.69 to $222.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.69 to $223.63. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

7. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated September 16, 2026.

	/s/ David R. King, Attorney-in-Fact for Laura Alber	09/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR