Williams-Sonoma CFO sells 3,045 shares in plan

Williams Sonoma’s CFO sold 3,045 WSM shares in pre-planned open-market trades under a Rule 10b5-1 plan.

Rhea-AI Filing Summary

WILLIAMS SONOMA INC (WSM) reported that its EVP and Chief Financial Officer, Jeffrey Howie, sold a total of 3,045 shares of common stock on September 16, 2026. The sales were made in multiple open-market transactions under a Rule 10b5-1 trading plan adopted on November 21, 2025, at weighted average prices ranging from about $216.74 to $224.69 per share.

Insider Trade Summary 10b5-1

Net Seller: 3,045 shares

Net Sell 8 txns

Insider Howie Jeffrey

Role EVP CHIEF FINANCIAL OFFICER

Sold 3,045 shs ($672K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	585	$217.39	$127K
Sale	Common Stock F1, F3	403	$218.12	$88K
Sale	Common Stock F1, F4	202	$219.19	$44K
Sale	Common Stock F1, F5	362	$220.56	$80K
Sale	Common Stock F1, F6	420	$221.63	$93K
Sale	Common Stock F1, F7	635	$222.53	$141K
Sale	Common Stock F1, F8	186	$223.83	$42K
Sale	Common Stock F1, F9	252	$224.42	$57K

Holdings After Transaction: Common Stock — 34,138 shares (Direct)

Footnotes (9)

1. F1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025.
2. F2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $216.74 to $217.69. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3. F3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $217.77 to $218.73. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
4. F4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.94 to $219.70. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
5. F5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.07 to $221.00. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
6. F6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.09 to $222.04. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
7. F7. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.10 to $223.06. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
8. F8. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $223.21 to $224.19. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
9. F9. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $224.27 to $224.69. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Key Figures

Total shares sold: 3,045 shares Shares in largest tranche: 635 shares Lowest reported weighted average price: $217.39 per share +2 more

5 metrics

Total shares sold 3,045 shares Aggregate common shares sold by the CFO on September 16, 2026

Shares in largest tranche 635 shares Single largest reported tranche of common stock sold on September 16, 2026

Lowest reported weighted average price $217.39 per share One tranche of 585 shares sold at this weighted average on September 16, 2026

Highest reported weighted average price $224.42 per share One tranche of 252 shares sold at this weighted average on September 16, 2026

Rule 10b5-1 plan adoption date November 21, 2025 Date the CFO’s Rule 10b5-1 trading plan governing these sales was adopted

Key Terms

Rule 10b5-1 trading plan, weighted average price, open market or private transaction

3 terms

Rule 10b5-1 trading plan regulatory

"Sale of shares pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"Reflects the weighted average price as the shares were sold"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did WSM disclose for CFO Jeffrey Howie?

WSM disclosed that EVP and Chief Financial Officer Jeffrey Howie sold 3,045 shares of Williams Sonoma common stock on September 16, 2026 in a series of open-market transactions, as reported on a Form 4.

At what prices did the WSM CFO sell shares on September 16, 2026?

The reported weighted average prices per tranche ranged from about $216.74 to $224.69 per share, with specific reported averages including $217.39, $218.12, $219.19, $220.56, $221.63, $222.53, $223.83, and $224.42.

How many WSM shares did the CFO sell in total?

Across eight transactions on September 16, 2026, Williams Sonoma’s CFO sold a total of 3,045 shares of common stock, according to the Form 4 transaction summary.

Were the WSM CFO’s share sales made under a Rule 10b5-1 trading plan?

Yes. A footnote states the sales were made under a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025.

What role does the insider have at WSM in this Form 4 filing?

The reporting person, Jeffrey Howie, is Williams Sonoma’s Executive Vice President and Chief Financial Officer, as identified in the Form 4.

How were the WSM share sale prices reported in the Form 4?

Each line item reports a weighted average price because the shares were sold in multiple transactions. Footnotes explain that detailed per-price breakdowns are available upon request from the company, the SEC staff, or a security holder.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 09/18/2026 - 06:12 PM Accepted by SEC EDGAR 09/18/2026 - 06:11 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Howie Jeffrey

(Last) (First) (Middle)

3250 VAN NESS AVE.

(Street)

SAN FRANCISCO CALIFORNIA 94109

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP CHIEF FINANCIAL OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/16/2026		S		585(1)	D	$217.39(2)	36,598	D
Common Stock	09/16/2026		S		403(1)	D	$218.12(3)	36,195	D
Common Stock	09/16/2026		S		202(1)	D	$219.19(4)	35,993	D
Common Stock	09/16/2026		S		362(1)	D	$220.56(5)	35,631	D
Common Stock	09/16/2026		S		420(1)	D	$221.63(6)	35,211	D
Common Stock	09/16/2026		S		635(1)	D	$222.53(7)	34,576	D
Common Stock	09/16/2026		S		186(1)	D	$223.83(8)	34,390	D
Common Stock	09/16/2026		S		252(1)	D	$224.42(9)	34,138	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $216.74 to $217.69. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $217.77 to $218.73. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.94 to $219.70. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.07 to $221.00. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.09 to $222.04. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

7. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.10 to $223.06. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

8. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $223.21 to $224.19. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

9. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $224.27 to $224.69. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

	/s/ David R. King, Attorney-in-Fact for Jeffrey Howie	09/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)