Yum Brands CEO sells 261 shares in plan trade
Rhea-AI Filing Summary
YUM BRANDS INC (YUM) reported that Chief Executive Officer and director Christopher Lee Turner sold 261 shares of common stock on 2026-09-01 in an open-market or private transaction at a price of $153.64 per share. The transaction was executed pursuant to a Rule 10b5-1 trading plan, and following this sale he directly holds 63,509.66 shares of YUM common stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 261 shares
Net Sell
1 txn
Insider
Turner Christopher Lee
Role
Chief Executive Officer
Sold
261 shs ($40K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 261 | $153.64 | $40K |
Holdings After Transaction:
Common Stock — 63,509.66 shares (Direct)
Footnotes (1)
- F1. Pursuant to 10b5-1 Plan
Key Figures
Shares sold: 261 shares
Sale price per share: $153.64 per share
Shares owned after transaction: 63,509.66 shares
+2 more
5 metrics
Shares sold
261 shares
Common stock sale on 2026-09-01 by CEO Christopher Lee Turner
Sale price per share
$153.64 per share
Price for the 261 YUM common shares sold on 2026-09-01
Shares owned after transaction
63,509.66 shares
Directly held YUM common stock by the CEO following the sale
Net shares sold
261 shares
Net sell activity in this Form 4 per transaction summary
Sell transactions reported
1 transaction
Single non-derivative sale coded “S” in this filing
Key Terms
Rule 10b5-1 Plan, Sale in open market or private transaction, Beneficially owned
3 terms
Rule 10b5-1 Plan regulatory
"The footnote states “Pursuant to 10b5-1 Plan”"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Sale in open market or private transaction financial
"transaction_code_description: Sale in open market or private transaction"
Beneficially owned financial
"reported as the total shares beneficially owned following the transaction"
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.
FAQ
What insider transaction did YUM’s CEO report on this Form 4?
Christopher Lee Turner, YUM’s Chief Executive Officer and director, reported selling 261 shares of YUM common stock on 2026-09-01 in a transaction coded as a sale in the open market or a private transaction at $153.64 per share.
Was the YUM (YUM) CEO’s stock sale under a Rule 10b5-1 plan?
Yes. The transaction footnote states “Pursuant to 10b5-1 Plan”, and the filing’s Rule 10b5-1 checkbox is affirmed, indicating the sale was executed under a pre-arranged trading plan.
Is the YUM (YUM) CEO’s ownership classified as direct or indirect after the sale?
The filing classifies the CEO’s ownership after the transaction as direct, with total direct holdings of 63,509.66 shares of YUM common stock.
AI-generated analysis. How Rhea-AI works. Not financial advice.