Zevia (NYSE: ZVIA) appoints Alexandre Ruberti CEO and raises Q2 2026 guidance

Rhea-AI Filing Summary

Zevia PBC announced a leadership change, with President and CEO Amy E. Taylor resigning effective mid-June 2026 and remaining as a director and short-term consultant. The board appointed current director Alexandre I. Ruberti as the new President and Chief Executive Officer.

Ruberti’s offer includes a $638,000 annual base salary, target bonus equal to 100% of salary, and 2026 long-term equity awards of $1,440,000 in restricted stock units vesting over four years and $360,000 in performance stock units tied to net sales through December 31, 2028. He is also eligible for future annual long-term incentive awards of $1,800,000 and a $50,000 relocation allowance, plus severance protections that generally provide 12 months of base salary and COBRA subsidies if he is terminated without cause or resigns for good reason. Separately, Zevia revised its second quarter 2026 outlook, now expecting net sales at the high end of prior guidance and Adjusted EBITDA at or above its earlier range.

Insights

Consumer staples & governance analyst

Zevia pairs a CEO transition with modestly improved Q2 2026 guidance.

Zevia is shifting from Amy Taylor to board member Alexandre Ruberti as CEO while maintaining continuity by keeping Taylor on the board and as a short-term consultant. Ruberti brings long beverage-industry experience, which may help execution in Zevia’s next growth phase.

His compensation package centers on equity, with a $638,000 base salary and sizable long-term incentives including restricted and performance stock units linked to net sales through 2028. Severance terms, including 12 months of salary and COBRA support, align with typical small-cap consumer packaged goods arrangements.

The company also raised expectations, indicating Q2 2026 net sales should hit the high end of prior guidance and Adjusted EBITDA should meet or exceed its earlier outlook. Subsequent quarterly results and execution under Ruberti will clarify how this leadership change translates into operating performance.

8-K Event Classification

3 items: 5.02, 7.01, 9.01

3 items

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance

Key personnel changes including departures, elections, or appointments of directors and executive officers.

Item 7.01 Regulation FD Disclosure Disclosure

Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.

Item 9.01 Financial Statements and Exhibits Exhibits

Financial statements, pro forma financial information, and exhibit attachments filed with this report.

Key Figures

CEO base salary: $638,000 per year 2026 RSU grant value: $1,440,000 2026 performance stock units: $360,000 +5 more

8 metrics

CEO base salary $638,000 per year Annual base salary for Alexandre Ruberti as CEO

2026 RSU grant value $1,440,000 Initial 2026 restricted stock units vesting over four years

2026 performance stock units $360,000 Target PSUs tied to net sales through December 31, 2028

Ongoing annual LTIP $1,800,000 per year Target annual long-term incentive awards beginning in 2027

Relocation allowance $50,000 One-time relocation benefit for Alexandre Ruberti

Severance duration 12 months of base salary Salary continuation after qualifying termination

Change-in-control severance 1× salary + target bonus Lump sum if qualifying termination within 18 months of change in control

Transition consulting period Approximately two months Amy Taylor consultant role following resignation as CEO

Key Terms

Adjusted EBITDA, restricted stock units, performance stock units, change in control, +2 more

6 terms

Adjusted EBITDA financial

"Adjusted EBITDA to be at or above the Company’s prior range"

Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.

restricted stock units financial

"consisting of $1,440,000 worth of restricted stock units that vest ratably"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

performance stock units financial

"$360,000 worth of target performance stock units that are subject to the Company’s net sales performance"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

change in control financial

"if the Qualifying Termination occurs within 18 months following a change in control of the Company"

A "change in control" occurs when the ownership or management of a company shifts significantly, such as through a merger, acquisition, or sale of a large part of its assets. This change can impact how the company is run and may influence its future direction. For investors, it matters because it can affect the company's stability, strategy, and value, often signaling potential changes in investment risk or opportunity.

Good Reason financial

"terminated by the Company without Cause or resigns for Good Reason"

Certified B Corporation regulatory

"a Delaware public benefit corporation designated as a “Certified B Corporation”"

A Certified B Corporation is a for-profit company that has been independently evaluated and approved for meeting specific standards of social and environmental performance, accountability, and transparency by a non-profit certifier. For investors, the certification acts like a recognized seal of responsible business behavior—similar to an organic label for food—offering a quick signal about a company’s commitment to long-term social and environmental risks and opportunities that can affect reputation, customer loyalty, and long-term value.

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Understanding 8-K Material Events →

false 0001854139 0001854139 2026-06-10 2026-06-10

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT TO

SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of Earliest Event Reported): June 10, 2026

ZEVIA PBC

(Exact Name of Registrant as Specified in Its Charter) 

Delaware	001-40630	86-2862492
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)
15821 Ventura Blvd., Suite 145, Encino, CA		91436
(Address of Principal Executive Offices)		(Zip Code)

( 424 )  343-2654  (Registrant’s Telephone Number, Including Area Code)

Former Name or Former Address, if Changed Since Last Report: N/A

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Class A common stock, par value $0.001 per share		ZVIA		New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(b) Departing Officer

On June 10, 2026, Amy E. Taylor notified Zevia PBC (the “Company”) of her resignation as President and Chief Executive Officer of the Company, effective June 15, 2026. Ms. Taylor is expected to remain in a consultant role with the Company during a transition period of approximately two months and will continue to serve as a Class I director of the Company. As a consultant, Ms. Taylor will receive consulting fees and subsidized COBRA premiums, and thereafter, she will receive standard non-employee director compensation under the Company’s director compensation policy.

The Company and the board of directors (the “Board”) extend their gratitude to Ms. Taylor for her leadership and contributions to the Company as President and Chief Executive Officer.

(c) Officer Appointment

Effective June 15, 2026 (the “Effective Date”), the Board appointed current director Alexandre I. Ruberti to succeed Ms. Taylor as the Company’s President and Chief Executive Officer. Mr. Ruberti will continue to serve as a Class III director of the Company.

Mr. Ruberti’s biographical information is set forth in the Company’s definitive proxy statement on Schedule 14A filed with the Securities and Exchange Commission on April 23, 2026 under “Corporate Governance—Class III Directors Continuing in Office,” and such information is incorporated herein by reference.

In connection with Mr. Ruberti’s appointment as President and Chief Executive Officer, the Company entered into an offer letter with Mr. Ruberti, effective as of the Effective Date (the “Offer Letter”). Pursuant to the Offer Letter, Mr. Ruberti will receive an annual base salary of $638,000 and will be eligible to earn discretionary, merit-based compensation of 100% of base salary. In addition, he will receive (i) an initial long-term incentive award for 2026, consisting of $1,440,000 worth of restricted stock units that vest ratably over four years and $360,000 worth of target performance stock units that are subject to the Company’s net sales performance over a three-year performance period ending December 31, 2028, (ii) beginning in 2027, target annual long-term incentive awards having an aggregate value of $1,800,000, and (iii) a relocation allowance of $50,000.

In addition, Mr. Ruberti entered into the Company’s standard severance agreement (the “Severance Agreement”), which provides for severance benefits in the event Mr. Ruberti is terminated by the Company without Cause (as defined in the Severance Agreement) or resigns for Good Reason (as defined in the Severance Agreement) (each a “Qualifying Termination”). Subject to execution of a release of claims in favor of the Company, upon a Qualifying Termination, Mr. Ruberti will be eligible to receive the following severance benefits: (i) 12 months of base salary payable in installments (or, if the Qualifying Termination occurs within 18 months following a change in control of the Company, a lump sum payment equal to the sum of Mr. Ruberti’s annual base salary and target annual bonus), (ii) partially subsidized COBRA premiums for the 12-month period following termination, and (iii) any earned but unpaid annual bonus for the year prior to the year of termination payable at the time bonuses are paid to other executives.

Mr. Ruberti has also entered into the Company’s employment, confidential information, and invention assignment agreement, which includes customary confidentiality, non-disclosure, employee non-solicitation and invention assignment covenants, and the Company’s mutual arbitration agreement.

There is no arrangement or understanding between Mr. Ruberti and any other person pursuant to which he was appointed as an officer of the Company; there is no family relationship between Mr. Ruberti and any of the Company’s directors or other executive officers; and Mr. Ruberti is not a party to any transactions of the type that would require disclosure under Item 404(a) of Regulation S-K.

The full texts of the Offer Letter and the Severance Agreement will be filed as exhibits to the Company’s Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2026.

Item 7.01 Regulation FD Disclosure.

On June 15, 2026, the Company issued a press release announcing the appointment of Mr. Ruberti as President and Chief Executive Officer of the Company. A copy of the press release is attached hereto as Exhibit 99.1 to this Form 8-K.

The information furnished in Item 7.01 of this Current Report on Form 8-K, including Exhibit 99.1, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liability of that section, and shall not be deemed incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.		Description
99.1		Zevia PBC Press Release, dated June 15, 2026
104		Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

		ZEVIA PBC
Date: June 15, 2026		/s/ STEVEN M. STAES
		Name: Steven M. Staes
		Title: General Counsel and VP People

Exhibit 99.1

Alexandre Ruberti, Seasoned Beverage Executive and Zevia Board Member, Appointed Chief Executive Officer

Zevia Revises Second Quarter 2026 Outlook

Now Expects Net Sales at the High End of Previous Guidance and Adjusted EBITDA at or above the Company’s Prior Range

LOS ANGELES – (BUSINESS WIRE) – June 15, 2026 – Zevia PBC (“Zevia”) (NYSE:ZVIA), the Company that provides naturally delicious, zero sugar better-for-you beverages, today announced that its Board of Directors has appointed Alexandre Ruberti, a seasoned beverage executive and Zevia board member, as the company’s President and Chief Executive Officer, effective immediately. He will also remain a member of Zevia’s Board of Directors. Amy Taylor has resigned as President and Chief Executive Officer, effective immediately, to assume the role of Chief Executive Officer of NWSL’s Angel City Football Club. Ms. Taylor will continue to serve as a member of Zevia’s Board of Directors and work closely with Mr. Ruberti through August 7, 2026, to facilitate a seamless transition.

“We are delighted to appoint Alexandre as our next Chief Executive Officer,” said Andy Ruben, Chair of the Board. “Alexandre combines deep industry expertise with a proven ability to build exceptional teams, execute strategy, and scale businesses for long-term success. His familiarity with Zevia, coupled with his leadership experience and strategic perspective, make him uniquely qualified to lead the Company into its next chapter. The Board is confident that he will build on our strong foundation and drive continued growth, innovation, and value creation for all stakeholders.”

Alexandre Ruberti joined the Zevia board of directors in August 2024. He brings more than 25 years of leadership experience in consumer-packaged goods, primarily within the beverage industry across the Americas. His prior experience includes Chief Executive Officer of Future Farm, a plant-based food and beverage company. Prior to this, he spent 16 years at Red Bull in senior leadership roles, including President of Red Bull Distribution Company and Chief Commercial Officer of Red Bull North America, where he led distribution expansion and strengthened commercial performance, and drove sustained growth and improved profitability. Earlier in his career, he held sales, marketing and distribution leadership roles at Coca-Cola bottlers. He has held key leadership roles in successful small and mid-sized growth companies and has served on boards of both private and publicly traded companies including Celsius Holdings, Inc. and ZICO Rising, providing him with a comprehensive and broad perspective as well as an execution-oriented playbook to deliver future growth.”

“I am honored to step into the role of CEO,” said Alexandre Ruberti. “Zevia has reached a clear inflection point and established a strong foundation for accelerated growth and profitability. The focus now shifts from rebuilding to accelerating execution and capturing the full potential of the brand. Having served on the board, I have gained deep knowledge of the business and have strong conviction in our strategy, leadership team, and growth trajectory. I look forward to working closely with the team to build on this momentum and drive sustained long-term value creation for all stakeholders.”

“I’m incredibly proud of the team we’ve built and the transformation that we have achieved,” said Amy Taylor, President and Chief Executive Officer at Zevia. “I have known Alexandre for nearly 15 years and believe he is the ideal choice to lead Zevia into its next phase of growth as a trusted leader, proven operator, and results-driven executive of exceptional integrity. I look forward to continuing to serve on the Board of Directors and supporting Alexandre and the leadership team through this transition period.”

Revised Second Quarter Guidance

The Company now expects second quarter 2026 net sales to be at the high end of its previous guidance range and Adjusted EBITDA to be at or above its prior outlook. Zevia plans to report its second quarter earnings results on August 5, 2026.

About Zevia

Zevia PBC, a Delaware public benefit corporation designated as a “Certified B Corporation,” is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia® beverages are made with a handful of simple ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, and vegan. Zevia is distributed in more than 39,000 retail locations in the U.S. and Canada through a diverse network of major retailers in the grocery, drug, warehouse club, mass, natural, convenience and ecommerce channels.

(ZEVIA-F)

Investor Contact

Jean Fontana
Addo Investor Relations
zevia@addo.com

Source: Zevia PBC

FAQ

What leadership change did Zevia (ZVIA) announce in this 8-K filing?

Zevia announced that Amy E. Taylor resigned as President and CEO, while remaining a director and short-term consultant. The board appointed existing director Alexandre I. Ruberti as the new President and Chief Executive Officer, giving him responsibility for leading the company’s next stage of growth.

What is Alexandre Ruberti’s compensation package as Zevia (ZVIA) CEO?

Alexandre Ruberti receives a $638,000 annual base salary and target discretionary bonus equal to 100% of salary. For 2026 he also receives $1,440,000 in restricted stock units, $360,000 in performance stock units tied to net sales through 2028, plus a $50,000 relocation allowance.

How did Zevia (ZVIA) revise its second quarter 2026 outlook?

Zevia now expects second quarter 2026 net sales to be at the high end of its previous guidance range. The company also anticipates Adjusted EBITDA will be at or above its prior outlook, signaling improved expectations for profitability versus earlier internal projections.

What long-term incentive awards will Zevia’s new CEO receive after 2026?

Beginning in 2027, Alexandre Ruberti is eligible for target annual long-term incentive awards valued at $1,800,000. These awards are separate from his initial 2026 equity package and are designed to align his ongoing compensation with Zevia’s long-term performance and shareholder value creation.

What severance protections does Zevia (ZVIA) provide to its new CEO?

Under a severance agreement, Ruberti can receive 12 months of base salary in installments and partially subsidized COBRA premiums after a qualifying termination. If this occurs within 18 months of a change in control, he instead receives a lump sum equal to one year’s salary plus target bonus.

Will Amy Taylor remain involved with Zevia after stepping down as CEO?

Yes. Amy Taylor will stay on Zevia’s board as a Class I director and serve as a consultant for roughly two months. During this transition, she receives consulting fees and subsidized COBRA premiums, then transitions to standard non-employee director compensation under Zevia’s director policy.

Filing Exhibits & Attachments

5 documents

Press Releases

• EX-99.1 EXHIBIT 99.1 9.6 KB

Other Documents

• EX-101 XBRL TAXONOMY EXTENSION SCHEMA 3.5 KB
• EX-101 XBRL TAXONOMY EXTENSION DEFINITION LINKBASE 11.9 KB
• EX-101 XBRL TAXONOMY EXTENSION LABEL LINKBASE 16.0 KB
• EX-101 XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE 12.2 KB