Alkami and The Financial Brand to Host Webinar on Using Behavioral Data to Drive Digital Banking Growth

Rhea-AI Summary

Alkami (Nasdaq: ALKT) will host a webinar with The Financial Brand titled “Personalization That Performs: Using Behavioral Data to Win Digital Banking” on Wednesday, August 5, 2026 at 2:00 p.m. ET. The session will feature Elevations Credit Union and Valley Strong Credit Union and focus on how financial institutions can use behavioral analytics, in-app guidance, and dynamic personalization to reduce friction, improve digital journeys, and increase adoption of key digital banking features and products.

Speakers from Alkami and the participating credit unions will discuss measuring digital engagement with behavioral data and connecting user actions to business outcomes. According to Alkami research, 76% of U.S. digital banking users believe a financial institution’s digital experience reflects how much it cares about customers or members.

Market Context

GENERAL ATLANTIC, L.P. purchases of 675,000 shares at $16.49 provide a platform ownership datapoint ...

Analysis

GENERAL ATLANTIC, L.P. purchases of 675,000 shares at $16.49 provide a platform ownership datapoint alongside this webinar announcement. The release supplies no financial results; moderate short positioning is a risk factor, and scheduled Q2 results remain a more concrete business datapoint.

Key Figures

Webinar date: August 5, 2026 Webinar time: 2:00 p.m. ET Digital experience perception: 76% +3 more

6 metrics

Webinar date August 5, 2026 Scheduled webinar

Webinar time 2:00 p.m. ET Scheduled webinar

Digital experience perception 76% Digital banking Americans research

Anticipatory-needs gap 44% Respondents wishing providers better anticipated financial needs and goals

Survey sample size 1,500 U.S. digital banking Americans Online survey

Survey period March 26–April 22, 2026 Alkami proprietary research

Historical Context

5 past events · Latest: Jul 14 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 14	Earnings date notice	Neutral	-3.5%	Scheduled Q2 2026 results announcement
Jul 09	Customer webinar	Positive	+0.1%	Webinar highlighted $400 million in deposit growth
Jul 08	Product performance update	Positive	-4.4%	MANTL customer reported faster loan account opening
Jun 30	Platform milestone	Positive	+6.6%	MANTL surpassed $40 billion in deposits raised
Jun 24	Partnership results	Positive	+6.0%	Landmark Credit Union reported commercial growth through Alkami

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Positive customer and product updates produced mixed reactions, while the earnings-date notice preceded a negative move.

Key Terms

behavioral analytics, dynamic personalization, rage clicking

3 terms

behavioral analytics technical

"use behavioral analytics, in-application guidance, and dynamic personalization"

Behavioral analytics is the process of collecting and studying how people interact with a product, website, or service to identify patterns in actions like clicks, purchases, or time spent. For investors, it reveals whether customers are engaging, adopting, or abandoning offerings — similar to watching shoppers’ paths in a store — which helps predict revenue growth, assess product-market fit, and spot risks to future earnings.

dynamic personalization technical

"in-application guidance, and dynamic personalization to increase engagement"

Dynamic personalization is the use of data and algorithms to tailor content, product recommendations, pricing, or user experiences in real time for each customer. It matters to investors because it can increase engagement, conversion rates, and customer retention—similar to a store rearranging shelves for each shopper to highlight items they are most likely to buy—potentially boosting revenue and efficiency for digital businesses.

rage clicking technical

"behaviors such as repeated or "rage" clicking"

A pattern of repeatedly and rapidly clicking or tapping on the same spot when a website, app, or button doesn’t respond; like repeatedly pressing a stuck elevator button in frustration. For investors, rage clicking is a signal that a digital service may have usability or performance problems that can reduce user engagement, conversions, or ad revenue, and may point to technical issues or poor design that affect customer retention.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Webinar featuring Elevations Credit Union and Valley Strong Credit Union will explore how financial institutions can use behavioral analytics, in-application guidance, and dynamic personalization to increase engagement and feature adoption

PLANO, Texas, July 22, 2026 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a digital sales and service platform provider for financial institutions in the U.S., today announced an upcoming webinar titled, "Personalization That Performs: Using Behavioral Data to Win Digital Banking," hosted in partnership with The Financial Brand. The webinar will take place on Wednesday, August 5, 2026, at 2:00 p.m. ET and will explore how banks and credit unions can use behavioral data to better understand account holder journeys, reduce friction, and deliver more personalized digital banking experiences.

"Digital banking has become one of the most important ways we build relationships with our members," said Andrea Stevenson, director of digital banking at Elevations Credit Union. "By understanding how people interact with the digital experience, we can remove friction, introduce new tools at the right time, and help members get more value from the services we offer."

Webinar attendees will learn how to:

• Identify where account holders encounter friction—including behaviors such as repeated or "rage" clicking and use behavioral insights to improve digital journeys.
• Guide users with contextual in-app experiences that simplify onboarding, feature discovery, and self-service.
• Increase adoption of key features, products, and services through dynamic personalization and targeted user journeys that support seamless launches, feature rollouts, and product replacements.
• Measure digital engagement with behavioral data that connects user actions to business outcomes.

Featured speakers include:

• Lesly Fruge, director, product management, Alkami
• Molly Irelan, manager, research & content, Alkami
• Andrea Stevenson, director, digital banking, Elevations Credit Union
• Tiffany Garcia, digital solutions manager, Valley Strong Credit Union

"Behavioral data becomes most valuable when financial institutions can act on it in the moment," said Lesly Fruge, director of product management at Alkami. "Understanding where account holders hesitate, abandon a journey, or need additional guidance gives banks and credit unions the opportunity to continuously improve digital experiences while increasing adoption of the products and services that matter most."

Recent Alkami research found that 76% of digital banking Americans believe a financial institution's digital banking experience reflects how much it cares about its customers or members, while 44% wish their primary financial provider did a better job anticipating their financial needs and goals.¹  The webinar is designed for financial institution leaders to tap into account holder behavioral signals and focus on executing strategies that drive product adoption and growth.

To register for the webinar, visit here.

To learn more about Anticipatory Banking and the Alkami Digital Sales & Service Platform, visit here.

¹	Source: Alkami Proprietary Research. 2026 Digital Banking Americans Research Study. Online survey of 1,500 U.S. digital banking Americans conducted March 26–April 22, 2026.

About Alkami
Alkami provides a digital sales and service platform for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.

Media Relations Contacts
Vested
alkami@fullyvested.com

Marla Pieton
marla.pieton@alkami.com

 

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SOURCE Alkami Technology, Inc.

FAQ

What is the Alkami (NASDAQ: ALKT) webinar on behavioral data in digital banking?

Alkami is hosting a webinar titled “Personalization That Performs: Using Behavioral Data to Win Digital Banking.” According to Alkami, it will explore how banks and credit unions use behavioral analytics and personalization to reduce friction, improve digital journeys, and drive adoption of digital banking features.

When will the Alkami (ALKT) digital banking personalization webinar take place?

The Alkami webinar is scheduled for Wednesday, August 5, 2026, at 2:00 p.m. ET. According to Alkami, it targets financial institution leaders seeking to apply behavioral data to improve digital engagement, feature discovery, onboarding, and product adoption across their digital banking platforms.

Who are the speakers at the August 5, 2026 Alkami (ALKT) behavioral data webinar?

Speakers include Lesly Fruge and Molly Irelan from Alkami, plus Andrea Stevenson from Elevations Credit Union and Tiffany Garcia from Valley Strong Credit Union. According to Alkami, they will share practical insights on behavioral analytics, in-app guidance, and dynamic personalization in digital banking.

What will attendees learn from the Alkami (ALKT) webinar on using behavioral analytics?

Attendees will learn to identify friction points, guide users with contextual in-app experiences, and use dynamic personalization. According to Alkami, the webinar also covers measuring digital engagement by linking behavioral data to business outcomes like feature adoption, product launches, and self-service usage.

How does Alkami research support the focus of the August 2026 digital banking webinar?

Alkami research shows 76% of U.S. digital banking users feel digital experience reflects institutional care, and 44% want better anticipation of needs. According to Alkami, these findings underscore the importance of behavioral data and personalization discussed in the webinar for financial institutions.

Who should attend the Alkami (ALKT) webinar on personalization in digital banking?

The webinar is designed for leaders at banks and credit unions responsible for digital strategy, product, and member experience. According to Alkami, these professionals can use behavioral signals to execute strategies that improve digital journeys, drive product adoption, and support growth objectives.