AMASS Brands Group’s Pizzolato MUSE Non-Alcoholic Spritz Comes to Eataly Nationwide
Rhea-AI Summary
AMASS Brands Group (NASDAQ: AMSS) announced that three Pizzolato MUSE ready-to-drink non-alcoholic spritz SKUs will roll out to 12 Eataly locations across the United States beginning June 2026. The Pizzolato 0% RTD Hugo will also be featured on the menu at Eataly’s La Pizza & La Pasta restaurant.
Pizzolato, described as Italy’s leading organic wine producer and a core AMASS brand, holds a 27.63% dollar share and the #1 position in the U.S. organic sparkling wine category, based on Nielsen retail data. The Eataly launch builds on Pizzolato MUSE’s earlier national expansion into Whole Foods Market and targets growing U.S. demand for aperitivo and no-alcohol RTD spritz occasions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Positive
- Three Pizzolato MUSE non-alcoholic spritz SKUs entering 12 Eataly U.S. locations from June 2026
- Pizzolato 0% RTD Hugo added to La Pizza & La Pasta restaurant menu at Eataly
- Pizzolato holds 27.63% dollar share and #1 U.S. organic sparkling wine position
- Largest share gain among top five U.S. organic sparkling wine brands over past year
- Recent national expansion of Pizzolato MUSE through Whole Foods Market across the United States
- No-alcohol RTDs forecast ~10% volume CAGR, supporting category growth backdrop
Negative
- None.
News Market Reaction – AMSS
On the day this news was published, AMSS gained 10.78%, reflecting a significant positive market reaction. Argus tracked a peak move of +3.0% during that session. Argus tracked a trough of -18.5% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $3M to the company's valuation, bringing the market cap to $26.75M at that time. Trading volume was elevated at 2.2x the daily average, suggesting notable buying interest.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 24 | SAFE investment deal | Positive | +7.9% | SAFE investment in Afterdream for future equity in THC beverage brand. |
| Jun 10 | Retail expansion | Positive | -14.6% | Pizzolato MUSE reached #1 share and launched nationwide at Whole Foods. |
| Jun 05 | Distribution partnership | Positive | -9.9% | First U.S. distribution partner secured for AMASS Electrolyte Mixers in Michigan. |
| May 28 | Product launch | Positive | -25.4% | Launch of AMASS Electrolyte Mixers entering functional wellness beverage market. |
| May 27 | Brand milestone | Positive | +59.2% | Good Twin became #1 organic non-alcoholic wine brand in the U.S. by share. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
The stock often shows mixed reactions to positive growth and distribution news, with several notable selloffs following seemingly favorable announcements.
Key Terms
rtd technical
cagr financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
Italy's leading organic wine producer brings its non-alcoholic spritz line to the premier Italian food and beverage marketplace
SANTA MARIA, Calif., June 29, 2026 (GLOBE NEWSWIRE) -- AMASS Brands Group (NASDAQ: AMSS) (“AMASS” or “the Company”), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced the rollout of Pizzolato MUSE’s non-alcoholic spritz line at Eataly, the internationally renowned Italian food and beverage marketplace. Beginning June 2026, three Pizzolato MUSE ready-to-drink (RTD) non-alcoholic spritz SKUs will be available across 12 Eataly locations in the United States, with the Pizzolato
Pizzolato Spritz is the non-alcoholic extension of Pizzolato, Italy’s leading organic wine producer and a key brand within the AMASS portfolio. Eataly’s unique, high-end Italian marketplace combines a grocery store, multiple dine-in restaurants, and educational food counters that are strategically located in major metropolitan U.S. areas, including New York City, Boston, Chicago, Dallas, Los Angeles, Silicon Valley, South Florida, and Philadelphia.
“Eataly is one of the most influential Italian food and beverage destinations and Pizzolato MUSE belongs on its shelves,” said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. “The aperitivo occasion is gaining mainstream momentum, and the shift toward no-alcohol options within that ritual is still in its early stages. Pizzolato is Italian-crafted, premium, and purpose-built for consumers seeking sophisticated alternatives without sacrificing the experience that makes aperitivo culture so compelling.”
The Eataly rollout builds on Pizzolato MUSE’s recent national expansion, including its launch at Whole Foods Market locations across the United States earlier this year. The broader Pizzolato brand brings significant market momentum to that expansion: according to Nielsen retail sales data, Pizzolato holds the #1 position in the U.S. organic sparkling wine category with a
The Eataly launch arrives as the aperitivo and spritz occasions are accelerating across the U.S. market. According to IWSR, no-alcohol RTDs are among the fastest-growing formats in the category, forecast to grow at roughly
¹ Source: Based on dollar share within Nielsen-measured retail sales data, four weeks ended May 16, 2026.
² Source: IWSR, as reported by Beverage Daily, January 29, 2025.
About AMASS Brands Group
AMASS Brands Group (Nasdaq: AMSS) is a next-generation beverage platform built around the brands defining how modern consumers drink — and increasingly, how they don't. The company's portfolio spans non-alcohol, functional, and alcohol 2.0 categories, with standout brands across each: Good Twin Non-Alcoholic Wine, a top-10 non-alcoholic wine in the U.S. and one of the fastest-growing in the category; AMASS Electrolyte Mixer, a functional disruptor redefining the mixer category; and Summer Water Rosé, the zero-sugar, #1 selling premium domestic rosé in the US — among others across the portfolio. As moderation trends accelerate, AMASS is positioned to benefit structurally rather than reactively — with margin discipline, cohesive brand architecture, and the multi-brand scalability that supports the Company’s long-term brand and platform growth strategy.
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Safe Harbor Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding the Company’s expectations, beliefs, plans, intentions, strategies, prospects, future growth opportunities, anticipated market trends, distribution expansion, consumer demand, and future operating performance. These forward-looking statements include, without limitation, the Company’s statements regarding the anticipated benefits of the Eataly distribution program, the future growth prospects of the Pizzolato brand, the Company’s ability to increase retail and on-premise penetration, and anticipated demand within the non-alcoholic beverage and aperitivo categories. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, uncertainties related to market conditions and the other factors discussed in the “Risk Factors” section of the Company’s filings with the Securities and Exchange Commission (“SEC”), including uncertainties within the beverage industry; changing consumer preferences; the Company’s ability to expand distribution and retail penetration; retailer purchasing decisions; and supply chain disruptions. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. Forward-looking statements speak only as of the date made, and the Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof, except as required by applicable law.
Investor Relations Contact
KCSA Strategic Communications
Rob Kelly, Vice President
(212) 896-1254
AMASS@KCSA.com
