Amaze and Jamvana Announce Partnership for Musicians to Easily Build Online Merchandise Storefronts
Amaze Holdings (NYSE:AMZE) has announced a strategic partnership with Jamvana, a platform supporting independent musicians and record labels with distribution, publishing, and promotion services. Through this collaboration, artists using Jamvana's platform will gain access to Amaze's resources to create online merchandise storefronts.
The partnership aims to simplify the historically challenging process for independent artists to sell merchandise and digital products. Aaron Day, CEO of Amaze, emphasized the company's commitment to supporting creator economy success, while Robert Leigh, CEO of Jamvana, highlighted how the partnership will enable artists to build brands and monetize their work in new ways.
Amaze Holdings (NYSE:AMZE) ha annunciato una partnership strategica con Jamvana, una piattaforma che supporta musicisti indipendenti e etichette discografiche offrendo servizi di distribuzione, pubblicazione e promozione. Grazie a questa collaborazione, gli artisti che utilizzano la piattaforma di Jamvana potranno accedere alle risorse di Amaze per creare vetrine di merchandising online.
L'obiettivo della partnership è semplificare il processo storicamente complesso per gli artisti indipendenti di vendere merchandising e prodotti digitali. Aaron Day, CEO di Amaze, ha sottolineato l'impegno dell'azienda nel sostenere il successo dell'economia dei creatori, mentre Robert Leigh, CEO di Jamvana, ha evidenziato come la collaborazione permetterà agli artisti di costruire il proprio brand e monetizzare il proprio lavoro in modi innovativi.
Amaze Holdings (NYSE:AMZE) ha anunciado una alianza estratégica con Jamvana, una plataforma que apoya a músicos independientes y sellos discográficos con servicios de distribución, publicación y promoción. A través de esta colaboración, los artistas que usan la plataforma de Jamvana accederán a los recursos de Amaze para crear tiendas en línea de merchandising.
La alianza busca simplificar el proceso, históricamente complicado, para que los artistas independientes vendan merchandising y productos digitales. Aaron Day, CEO de Amaze, destacó el compromiso de la compañía con el éxito de la economía de creadores, mientras que Robert Leigh, CEO de Jamvana, resaltó cómo esta colaboración permitirá a los artistas construir su marca y monetizar su trabajo de nuevas maneras.
Amaze Holdings (NYSE:AMZE)는 독립 음악가와 레코드 레이블을 위한 유통, 출판 및 프로모션 서비스를 제공하는 플랫폼 Jamvana와 전략적 파트너십을 발표했습니다. 이번 협력을 통해 Jamvana 플랫폼을 사용하는 아티스트들은 Amaze의 자원을 활용하여 온라인 상품 판매 storefront를 만들 수 있게 됩니다.
이번 파트너십은 독립 아티스트들이 상품과 디지털 제품을 판매하는 데 있어 그동안 어려웠던 과정을 간소화하는 것을 목표로 합니다. Amaze의 CEO인 Aaron Day는 크리에이터 경제의 성공을 지원하는 회사의 의지를 강조했으며, Jamvana의 CEO Robert Leigh는 이번 협력이 아티스트들이 브랜드를 구축하고 새로운 방식으로 작품을 수익화할 수 있게 할 것이라고 밝혔습니다.
Amaze Holdings (NYSE:AMZE) a annoncé un partenariat stratégique avec Jamvana, une plateforme qui soutient les musiciens indépendants et les labels avec des services de distribution, d'édition et de promotion. Grâce à cette collaboration, les artistes utilisant la plateforme de Jamvana auront accès aux ressources d'Amaze pour créer des boutiques en ligne de merchandising.
Ce partenariat vise à simplifier le processus historiquement complexe pour les artistes indépendants de vendre des produits dérivés et numériques. Aaron Day, PDG d'Amaze, a souligné l'engagement de l'entreprise à soutenir le succès de l'économie des créateurs, tandis que Robert Leigh, PDG de Jamvana, a mis en avant la manière dont ce partenariat permettra aux artistes de développer leur marque et de monétiser leur travail de nouvelles façons.
Amaze Holdings (NYSE:AMZE) hat eine strategische Partnerschaft mit Jamvana angekündigt, einer Plattform, die unabhängige Musiker und Plattenlabels mit Vertriebs-, Verlags- und Promotionsdiensten unterstützt. Durch diese Zusammenarbeit erhalten Künstler, die Jamvanas Plattform nutzen, Zugang zu Amazes Ressourcen, um Online-Merchandise-Shops zu erstellen.
Die Partnerschaft zielt darauf ab, den historisch schwierigen Prozess für unabhängige Künstler zu vereinfachen, Merchandise und digitale Produkte zu verkaufen. Aaron Day, CEO von Amaze, betonte das Engagement des Unternehmens, den Erfolg der Creator Economy zu fördern, während Robert Leigh, CEO von Jamvana, hervorhob, wie die Partnerschaft Künstlern ermöglicht, Marken aufzubauen und ihre Arbeit auf neue Weise zu monetarisieren.
- Strategic partnership expands Amaze's reach into the music industry merchandise market
- Creates new revenue stream potential through musician merchandise sales
- Strengthens Amaze's position in the creator economy
- None.
Insights
Amaze expands into music merchandise through Jamvana partnership, simplifying creator storefronts but with unclear revenue impact.
This partnership between Amaze and Jamvana represents a strategic extension into the musician merchandise ecosystem. By integrating with Jamvana's existing music distribution infrastructure, Amaze gains access to a specific creator segment without building these relationships from scratch. The collaboration specifically addresses what CEO Aaron Day describes as "a historically challenging path for independent artists to sell merchandise," positioning Amaze as a solution provider in an underserved market.
The partnership follows a platform aggregation approach we've seen succeed elsewhere in creator commerce - simplifying a previously fragmented process by connecting complementary services. For musicians using Jamvana's distribution services, this integration potentially creates a more cohesive experience by linking their music promotion with merchandise capabilities.
What's notably absent from this announcement are any specifics about implementation, timeline, or financial structure. There's no indication of revenue-sharing arrangements, integration mechanisms, or projected sales impact. This makes it difficult to assess the material financial implications for Amaze as a publicly traded company.
The release confirms this move aligns with Amaze's broader strategy "to partner with creators from all market segments," suggesting this is one component of a larger ecosystem approach rather than a standalone initiative. For Amaze, this appears to be an incremental business development that extends their existing capabilities to a new creator vertical.
Amaze partners with Jamvana to bridge music distribution with merchandise sales, addressing creator monetization challenges but impact scale unclear.
This partnership addresses a specific friction point in the creator economy: the disconnect between music distribution and merchandise sales for independent artists. By incorporating merchandise storefront capabilities alongside Jamvana's existing distribution services, Amaze is targeting a vertical integration opportunity within the musician segment.
For musicians, this collaboration potentially simplifies what has been a fragmented process. As Jamvana's CEO Robert Leigh notes, they're "bridging the gap between music and merch, creativity, and commerce" - acknowledging the operational challenges independent artists face when trying to monetize beyond streaming platforms.
The potential value lies in Amaze's ability to create a more streamlined path for artists to establish merchandise operations that align with their existing music distribution. However, what remains unclear is Jamvana's current scale and reach. Without knowing how many artists use their platform, it's difficult to gauge the immediate addressable market this opens for Amaze.
The press release doesn't specify whether this is an exclusive arrangement or how the integration will actually function in practice. There's no mention of specific features, revenue models, or how this solution improves upon existing options in the market. This makes it challenging to assess whether this partnership will drive meaningful adoption or revenue in the near term.
From a creator economy perspective, this represents an iterative improvement in the tooling available to musicians rather than a transformative development - potentially valuable for independent artists but with uncertain business impact for Amaze itself.
Amaze Improves Artist and Fan Experience Alike with a Defined Pathway to Sell and Purchase Merchandise
NEWPORT BEACH, CA / ACCESS Newswire / May 1, 2025 / Amaze Holdings, Inc. (NYSE American:AMZE) ("Amaze" or the "Company"), a global leader in creator-powered commerce, today announced it is partnering with Jamvana to simplify the process for musicians to create and sell merchandise.
Jamvana is a platform designed to help independent musicians and record labels streamline distribution, publishing administration, and promotion. As artists sign up with Jamvana for music distribution support, Amaze will empower and provide artists with the resources needed to easily create online merchandise storefronts.
"Collaborating with Jamvana demonstrates Amaze's continued commitment to partnering with members of the creator economy to help them achieve success," said Aaron Day, CEO of Amaze. "Jamvana is a trusted partner by many independent artists, and we look forward to improving a historically challenging path for independent artists to sell merchandise and digital products and make money from those sales."
"I'm incredibly excited to collaborate with Amaze.co - a platform that shares our vision for empowering creators and redefining digital commerce," said Robert Leigh, CEO and Founder of Jamvana. "This partnership unlocks new opportunities for artists to not only distribute their music but to build meaningful brands and monetize their passions in ways that were never possible before. Together, we're bridging the gap between music and merch, creativity, and commerce."
Amaze is continuing to create experiences that bring creators and fans closer together through quality merchandise. This partnership supports Amaze's strategy to partner with creators from all market segments, including musicians and their fanbases.
For investor information, visit IR@amaze.co
For press inquiries, please contact PR@amaze.co
About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to "sell anything, anywhere," Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
About Jamvana:
Jamvana is the ultimate platform for independent musicians and record labels to grow their audience and career. With a dedicated, white-glove support team that is always available to assist with any questions, Jamvana streamlines distribution, publishing administration, and promotion-designed to empower creators every step of the way.
Cautionary Note Regarding Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our strategies, initiatives, growth, revenues, expenditures, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as "may," "might," "should," "would," "could," "expect," "plan," "anticipate," "intend," "believe," "estimate," "predict," "potential" or "continue," and are based our current expectations and views concerning future events and developments and their potential effects on us.
These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.
SOURCE: Amaze Holdings, Inc.
View the original press release on ACCESS Newswire
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