Amaze Holdings, Inc. operates a creator-powered commerce platform that provides tools for product creation, e-commerce, managed services and digital commerce programs for creators, brands and consumers. Company news centers on the buildout of the Amaze commerce ecosystem, including Amaze Live, live shopping programs, creator and fan monetization tools, brand inventory relationships, and data-driven media products tied to commerce activity.
Updates also cover distribution strategy through content and vertical communities such as Food Channel, operating results, strategic transformation from its Fresh Vine Wine public-company history, NYSE American disclosure responses, and capital or governance matters affecting the company’s common stock.
Amaze (NYSE American: AMZE) on Oct 27, 2025 launched Amaze Moments, a real-time AI engine that interprets live social trends to help creators and brands act on spikes in traffic, engagement, and cultural relevance.
Key capabilities include automatic store re-merchandising, dynamic embedded storefronts, and AI-driven merch design, all aimed at converting attention into immediate commerce actions across Amaze’s network.
The product is described as a proprietary intelligence layer that ingests social data, surfaces trend-driven product recommendations, and drives merchandising, design, and distribution decisions.
Amaze (NYSE American: AMZE) announced on October 21, 2025 that gaming influencer Mystic7 launched his official merchandise storefront on the Amaze platform. Mystic7 brings a fanbase of more than 3 million followers and debuts a curated collection of apparel, mugs, and gaming accessories with original designs for Pokémon GO fans.
The collection features limited-edition items, worldwide shipping, and a price range of $10.00 to $55.00. The storefront name is MYSTIC7, and Amaze provides design, sales, and fulfillment services through its creator-powered commerce platform.
Amaze Holdings (NYSE American: AMZE) has announced a partnership with Breakaway Music Festival to power their official merchandise store and launch the Breakaway Creator Lab design competition. The initiative allows artists to submit original merchandise designs, with fans voting on their favorites from November 10-16, 2025.
The winning designs will be featured in Breakaway's dedicated Amaze e-commerce store starting December 3, 2025, with winners receiving Ultimate VIP tickets, travel credits, and merchandise featuring their designs. This collaboration expands Amaze's presence in the music merchandise space, following partnerships with Outlaw Music Festival, Loaded Dice Entertainment, and Jamvana.
Amaze Holdings (NYSE American: AMZE) has announced the launch of an exclusive online storefront for The Smashing Machine documentary merchandise line. The platform will offer limited-edition apparel and merchandise inspired by the HBO documentary about Mark Kerr, a two-time UFC Heavyweight Tournament Champion.
The merchandise line features unique hats, joggers, sweatshirts, and t-shirts under the new Fight Theory brand, which focuses on MMA culture. The launch coincides with growing anticipation for an upcoming feature film adaptation starring Dwayne Johnson.
This initiative represents Amaze's expansion in the creator-powered commerce space, offering athletes a platform to connect directly with their fanbase through branded merchandise.
Amaze Holdings (NYSE American: AMZE) has announced a letter of intent to acquire The Food Channel, a prominent digital culinary platform. The acquisition aims to transform The Food Channel into a global food and beverage creator ecosystem powered by Amaze's e-commerce platform.
The Food Channel, founded in 1989 and digitalized in 1993, will become a wholly-owned subsidiary of Amaze. The deal will integrate Amaze's network of food creators with The Food Channel's assets to create a next-generation social commerce and entertainment platform. Content creators will gain access to Amaze's e-commerce and merchandising solutions to expand their reach and build sustainable businesses.
Amaze Holdings (NYSE American: AMZE) has expanded its partnership with Digital Brands Group (NASDAQ: DGBI) to enhance domestic apparel manufacturing capabilities. The collaboration will utilize Digital Brands Group's Los Angeles facilities to produce custom apparel and athleisure wear in the United States.
This expansion builds upon their initial April 2025 partnership, where Digital Brands Group became the first third-party brand on Amaze's Teespring Marketplace. The strategic move aims to address changing tariff policies and the phasing out of the de minimis exception, while shortening turnaround times for U.S. customers.
The partnership strengthens Amaze's end-to-end commerce platform by adding domestic manufacturing capabilities, helping creators avoid cost increases related to global supply chain challenges.
Amaze Holdings (NYSE American: AMZE), a global leader in creator-powered commerce, will present at the 2025 Annual Gateway Conference in San Francisco. CEO Aaron Day will deliver the presentation on September 3 at 11:00 a.m. PT at the Four Seasons Hotel.
The company will participate in the new Stocktwits program, featuring a recorded interview with Katie Perry that will be distributed across Stocktwits' platforms, reaching over 10 million active investors. The presentation will be available via webcast, and company executives will conduct one-on-one meetings during the conference.
Amaze Holdings (NYSE American: AMZE) has promoted Danielle Pederson to the position of Chief Marketing Officer, effective August 20, 2025. Pederson, who previously served as Senior Vice President of Marketing, will report directly to CEO Aaron Day and lead the company's global marketing strategy.
During her tenure as SVP, Pederson achieved several key milestones, including launching the company's reimagined website, developing the ideal customer profile (ICP), and implementing a new go-to-market strategy for Amaze Digital Fits. With over 15 years of marketing leadership experience, she has demonstrated success in brand development, demand generation, and community engagement.
Amaze Holdings (NYSE American: AMZE), a global leader in creator-powered commerce, has announced the integration of stablecoin payments into its platform. The company will now accept USDC stablecoin as a payment option for U.S. customers, providing a 1:1 value relationship with the U.S. dollar.
The new payment solution will be processed through Stripe's secure payment software, offering customers enhanced privacy by eliminating the need to share sensitive banking information. This strategic move aims to provide greater payment flexibility for customers while supporting creators by removing potential purchase barriers.
Amaze Holdings (NYSE American: AMZE), a creator-powered commerce platform, reported significant growth in Q2 2025. Revenue surged 1,134% to $0.87 million, up from $0.07 million in Q2 2024. The company's platform achieved notable milestones with over 200 million lifetime storefront visits and 12 million active creators.
Key financial metrics include $3.77 million in Gross Merchandise Value (GMV) and an Average Order Value of $50.00. However, the company recorded a net loss of $5.0 million, or $(3.14) per share, primarily due to increased SG&A expenses. Management expects sequential revenue growth in Q3 and Q4 2025, projecting temporary profitability in Q4 2025/Q1 2026 due to seasonal factors.