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American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
Tony Stewart secured his second Top Fuel career victory at the Gerber Collision & Glass NHRA Route 66 Nationals in Chicago, marking his fourth consecutive final-round appearance. Stewart, sponsored by American Rebel Light Beer (NASDAQ: AREB), achieved a notable trifecta in Chicago with wins across oval track racing, team ownership on dirt track, and now Top Fuel dragster.
American Rebel serves as an associate sponsor for both Tony Stewart's Top Fuel Dragster and Matt Hagan's Funny Car throughout the 20-race NHRA Mission Foods 2025 season. The company will be the primary sponsor for Hagan's Funny Car in five races and Stewart's Top Fuel Dragster in one race. The partnership leverages extensive media exposure through Fox Sports broadcasts and NHRA's digital platforms, benefiting from the combined social media reach of over 1.5 million followers across Stewart, Hagan, and Pruett's accounts.
American Rebel Holdings (NASDAQ: AREB) CEO Andy Ross is set to perform multiple concerts during the Coca-Cola 600 Weekend at Charlotte Motor Speedway from May 22-25, 2025. The performances include headlining the THOR Camper Appreciation Party on Thursday across multiple campgrounds, a 90-minute set at Iron Thunder Saloon on Saturday before the NASCAR Infinity Series, and another 90-minute performance at the BetMGM Speed Street Stage on Sunday before the Coca-Cola 600.
These concerts aim to promote American Rebel Light Beer, which launched in September 2024 and is currently available in ten states. The beer is positioned as a premium light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving. The company reports that American Rebel Light was the top-selling beer during their previous NHRA 4-Wide Nationals event at Charlotte Motor Speedway.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), participated in the inaugural Buckeye Blast sporting clay fundraiser at Black Wing Shooting Center in Delaware, Ohio. The event benefited The Light Foundation, a nonprofit founded by former New England Patriots player Matt Light. Champion Safe donated one of its premium safes as the grand prize for the raffle drawing to support the Foundation's youth development programs.
The event brought together outdoor enthusiasts and community leaders to raise funds for the Foundation's leadership programs, outdoor camps, and mentorship initiatives. Black Wing Shooting Center, which hosted the event, is also an American Rebel safe dealer.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has launched its enhanced 2025 Trophy Series safes with significant dealer interest. The upgraded series features several new design elements including a chrome-plated pull handle, radial gear drive mechanism, black and gray plush interior, and ½\" radius edges.
The Trophy Series maintains robust security features including a 4½-inch-thick double-plate door, 10-gauge steel outer shell, and exclusive Diamond-Embedded Armor Plate™. The safe offers 1200°F fire protection for two hours and is available in multiple sizes and finishes including Black, Ivory, and Platinum.
American Rebel Holdings (NASDAQ: AREB) has announced a new distribution agreement with North Florida Sales to expand its American Rebel Light Beer into Florida markets. The partnership will bring the beer to Jacksonville, St. Augustine, and Lake City markets. Launched in September 2024, American Rebel Light Beer is now available across 11 states.
American Rebel Light is a premium domestic light lager with 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. The beer is made with all-natural ingredients and contains no added sweeteners like corn or rice. The company has been expanding its presence through various marketing initiatives, including sponsoring the Scag Pro Superstar Shootout at Bradenton Motorsports Park and media appearances across Florida.