AMERICAN REBEL HLDGS (AREB) Stock News, May-Jun 2025

American Rebel Holdings (NASDAQ: AREB) reports strong demand for American Rebel Light Beer, driven by strategic presence in Nashville, motorsports partnerships, and music events. The company completed a new production run with more planned to support expansion. The beer, brewed in LaCrosse, Wisconsin, contains 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving. Recent expansion includes 62 Total Wine & More locations across seven states. Key partnerships include AlcSource and City Brewing, enabling production capacity of up to 2M+ annual cases. The company is sponsoring various events including NHRA races, Nashville's Loser's Parking Lot Concert Series, and the Week of the Eagles celebration at Fort Campbell honoring the U.S. Army's 250th Birthday.

American Rebel Holdings (NASDAQ: AREB) announces the expansion of its American Rebel Light Beer into 62 Total Wine & More locations across 7 states. The expansion covers Florida, Tennessee, North Carolina, Kentucky, Connecticut, Missouri, and Kansas, marking a significant milestone in the company's retail growth strategy. Total Wine & More, America's largest independent alcohol retailer with over 250 locations nationwide, generates billions in annual revenue and accounts for a significant portion of domestic beer sales. The placement includes both 12oz and 16oz cans, supported by in-store promotions, digital marketing campaigns, and brand ambassador activations. CEO Andy Ross emphasizes the company's position as America's Fastest Growing Beer, while President Todd Porter highlights the strategic importance of partnering with Total Wine & More to reach more consumers who share their patriotic values.

Tony Stewart secured his second Top Fuel career victory at the Gerber Collision & Glass NHRA Route 66 Nationals in Chicago, marking his fourth consecutive final-round appearance. Stewart, sponsored by American Rebel Light Beer (NASDAQ: AREB), achieved a notable trifecta in Chicago with wins across oval track racing, team ownership on dirt track, and now Top Fuel dragster.

American Rebel serves as an associate sponsor for both Tony Stewart's Top Fuel Dragster and Matt Hagan's Funny Car throughout the 20-race NHRA Mission Foods 2025 season. The company will be the primary sponsor for Hagan's Funny Car in five races and Stewart's Top Fuel Dragster in one race. The partnership leverages extensive media exposure through Fox Sports broadcasts and NHRA's digital platforms, benefiting from the combined social media reach of over 1.5 million followers across Stewart, Hagan, and Pruett's accounts.

American Rebel Holdings (NASDAQ: AREB) CEO Andy Ross is set to perform multiple concerts during the Coca-Cola 600 Weekend at Charlotte Motor Speedway from May 22-25, 2025. The performances include headlining the THOR Camper Appreciation Party on Thursday across multiple campgrounds, a 90-minute set at Iron Thunder Saloon on Saturday before the NASCAR Infinity Series, and another 90-minute performance at the BetMGM Speed Street Stage on Sunday before the Coca-Cola 600.

These concerts aim to promote American Rebel Light Beer, which launched in September 2024 and is currently available in ten states. The beer is positioned as a premium light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving. The company reports that American Rebel Light was the top-selling beer during their previous NHRA 4-Wide Nationals event at Charlotte Motor Speedway.

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), participated in the inaugural Buckeye Blast sporting clay fundraiser at Black Wing Shooting Center in Delaware, Ohio. The event benefited The Light Foundation, a nonprofit founded by former New England Patriots player Matt Light. Champion Safe donated one of its premium safes as the grand prize for the raffle drawing to support the Foundation's youth development programs.

The event brought together outdoor enthusiasts and community leaders to raise funds for the Foundation's leadership programs, outdoor camps, and mentorship initiatives. Black Wing Shooting Center, which hosted the event, is also an American Rebel safe dealer.

American Rebel Holdings (NASDAQ: AREB) has announced its sponsorship of the 2025 Losers Bar & Grill Parking Lot Concert Series in Nashville. The first concert, held on May 12, featured surprise appearances by Morgan Wallen, Gabby Barrett, and Jamey Johnson, alongside scheduled performers Ernest, Chandler Walters, Cody Lohden, and Rhys Rutherford. The sponsorship includes American Rebel Light Beer signage throughout the concert area and official merchandise worn by staff. The company is also sponsoring Raised Rowdy songwriter rounds and Riley Green's Duck Blind podcasts. American Rebel Light Beer, launched in September 2024, is currently available in 10 states and features approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per serving.

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has launched its enhanced 2025 Trophy Series safes with significant dealer interest. The upgraded series features several new design elements including a chrome-plated pull handle, radial gear drive mechanism, black and gray plush interior, and ½\" radius edges.

The Trophy Series maintains robust security features including a 4½-inch-thick double-plate door, 10-gauge steel outer shell, and exclusive Diamond-Embedded Armor Plate™. The safe offers 1200°F fire protection for two hours and is available in multiple sizes and finishes including Black, Ivory, and Platinum.

American Rebel Holdings (NASDAQ: AREB) announced a replay of the American Rebel Light Beer NHRA 4-Wide Nationals on FS1's NHRA Sportsman Series, airing May 8, 2025. The original broadcast reached over 700,000 viewers, with total viewership expected to exceed 900,000 once finalized. The event at Charlotte Motor Speedway's zMAX Dragway featured the historic 1,000th Top Fuel race. The broadcast showcases American Rebel Light Beer's title sponsorship, featuring the American Rebel Light Funny Car driven by Matt Hagan and Pro Stock Motorcycle driven by John Hall. The event generated over 9.2 million social media impressions. American Rebel Light Beer, launched in September 2024, is currently available in 10 states and expanding. The premium domestic light lager contains approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol per 12 oz serving.

American Rebel Holdings (NASDAQ: AREB) has expanded its American Rebel Light Beer distribution into Indiana through a new partnership with Zink Distributing. The distributor serves 14 central Indiana counties, including Indianapolis, from its 136,000 square foot facility. This expansion marks American Rebel's entry into its 11th state since launching in September 2024, adding to its presence in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Mississippi, and Florida. American Rebel Light is a premium domestic light lager made with all-natural ingredients, containing 110 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, with NO added sweeteners like corn or rice.