America’s Patriotic Beer – American Rebel Light – Takes Center Stage at NHRA Brainerd International Raceway’s Biggest Fan Party in The Zoo with ‘Battle for the Rebel Axe” and CEO Andy Ross Live in Concert
American Rebel Light Beer (NASDAQ: AREB) has announced its role as the official beer sponsor of the 43rd annual Lucas Oil NHRA Nationals at Brainerd International Raceway. The company is introducing the "Battle for the Rebel Axe" during Friday night qualifying, offering cash bonuses of $4,000 for Top Fuel and Funny Car low qualifiers and $2,000 for Pro Stock.
The event features American Rebel Light as the primary sponsor for drivers Tony Stewart and Matt Hagan, with CEO Andy Ross scheduled to perform a live concert at The Zoo. The comprehensive brand activation includes retail partnerships, on-site sampling, exclusive merchandise, and television coverage on FS1 and FOX.
American Rebel Light Beer (NASDAQ: AREB) ha annunciato il suo ruolo come birra ufficiale sponsor della 43ª edizione dei Lucas Oil NHRA Nationals al Brainerd International Raceway. L'azienda presenta la 'Battle for the Rebel Axe' durante le qualifiche del venerdì sera, offrendo bonus in denaro di $4,000 per i low qualifier di Top Fuel e Funny Car e di $2,000 per la Pro Stock.
L'evento vede American Rebel Light come sponsor principale dei piloti Tony Stewart e Matt Hagan, con il CEO Andy Ross che si esibirà dal vivo al The Zoo. L'attivazione del marchio comprende partnership retail, sampling in loco, merchandising esclusivo e copertura televisiva su FS1 e FOX.
American Rebel Light Beer (NASDAQ: AREB) anunció su papel como cerveza oficial patrocinadora de la 43ª edición anual de los Lucas Oil NHRA Nationals en Brainerd International Raceway. La compañía presenta la 'Battle for the Rebel Axe' durante la clasificación del viernes por la noche, ofreciendo bonos en efectivo de $4,000 para los low qualifiers de Top Fuel y Funny Car y de $2,000 para Pro Stock.
El evento cuenta con American Rebel Light como patrocinador principal de los pilotos Tony Stewart y Matt Hagan, y el CEO Andy Ross ofrecerá un concierto en directo en The Zoo. La activación de la marca incluye asociaciones con minoristas, degustaciones en el lugar, merchandising exclusivo y cobertura televisiva en FS1 y FOX.
American Rebel Light Beer (NASDAQ: AREB)는 브레이너드 인터내셔널 레이스웨이(Brainerd International Raceway)에서 열리는 제43회 루카스 오일 NHRA 내셔널스의 공식 맥주 후원사로 참여한다고 발표했습니다. 회사는 금요일 밤 예선에서 'Battle for the Rebel Axe'를 선보이며 탑 퓨얼(Top Fuel)과 퍼니카(Funny Car) 로우 퀄리파이어에게 각각 $4,000, 프로 스톡(Pro Stock)에는 $2,000의 현금 보너스를 제공합니다.
이번 행사는 American Rebel Light가 Tony Stewart 및 Matt Hagan의 주요 스폰서로 참여하며, CEO 앤디 로스(Andy Ross)가 The Zoo에서 라이브 공연을 할 예정입니다. 브랜드 활동은 리테일 파트너십, 현장 시음, 한정 상품 및 FS1과 FOX의 TV 중계를 포함합니다.
American Rebel Light Beer (NASDAQ: AREB) a annoncé son rôle de bière officielle des 43e Lucas Oil NHRA Nationals au Brainerd International Raceway. La société lance la 'Battle for the Rebel Axe' pendant les qualifications du vendredi soir, offrant des primes en espèces de 4 000 $ pour les low qualifiers en Top Fuel et Funny Car et de 2 000 $ pour la Pro Stock.
L'événement met American Rebel Light en avant en tant que sponsor principal des pilotes Tony Stewart et Matt Hagan, et le PDG Andy Ross donnera un concert en direct au The Zoo. L'activation de la marque comprend des partenariats avec des détaillants, des dégustations sur place, des articles exclusifs et une couverture télévisée sur FS1 et FOX.
American Rebel Light Beer (NASDAQ: AREB) hat seine Rolle als offizieller Biersponsor der 43. jährlichen Lucas Oil NHRA Nationals auf dem Brainerd International Raceway bekanntgegeben. Das Unternehmen führt während der Freitagabend-Qualifikation die 'Battle for the Rebel Axe' ein und bietet Bargeldboni in Höhe von $4,000 für die Low Qualifiers in Top Fuel und Funny Car sowie $2,000 für Pro Stock.
Bei der Veranstaltung ist American Rebel Light Hauptsponsor der Fahrer Tony Stewart und Matt Hagan, und CEO Andy Ross wird im The Zoo ein Live-Konzert geben. Die umfassende Markenaktivierung umfasst Retail-Partnerschaften, Vor-Ort-Sampling, exklusives Merchandise und TV-Übertragungen auf FS1 und FOX.
- Strategic sponsorship of major NHRA event aligns with target audience and brand identity
- Primary sponsorship of high-profile drivers Tony Stewart and Matt Hagan increases brand visibility
- Comprehensive brand activation plan including retail tie-ins and sampling opportunities
- Television coverage on major networks FS1 and FOX provides national exposure
- None.
American Rebel Light Beer - Title Sponsorship of Friday Night Qualifying and Full-Throttle Rebel Light Fan Activation Throughout the Weekend
American Rebel Light Beer - Primary Race Sponsors of Tony Stewart and Matt Hagan
Nashville, TN, Aug. 14, 2025 (GLOBE NEWSWIRE) -- American Rebel Light Beer (www.americanrebelbeer.com) and American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com), proudly announce their role as the official beer sponsor of the 43rd annual Lucas Oil NHRA Nationals at Brainerd International Raceway. For more than four decades, Brainerd has been one of the most iconic and electrifying stops on the NHRA tour—known for its passionate fans, legendary Zoo campground, and a racing atmosphere that blends high-speed competition with festival-style energy.
This year, American Rebel Light Beer brings its bold, patriotic spirit to every corner of the event—from the grandstands to Nitro Alley, from the pits to the party. As the exclusive beer sponsor, American Rebel Light will be poured, promoted, and celebrated throughout the weekend, anchoring a full-scale brand activation that includes retail tie-ins, on-site sampling, exclusive merchandise, and the fan-favorite Friday night qualifying session: the American Rebel Light “Battle for the Rebel Axe.”
The Battle for the Rebel Axe: A New Tradition Begins
Friday night at Brainerd International Raceway has always been electric—but this year, it’s supercharged. The American Rebel Light Friday Night “Battle for the Rebel Axe” introduces a new layer of excitement to the 43rd annual Lucas Oil NHRA Nationals. At 6:15 p.m. CT on August 15, the second qualifying session will award the low qualifier in Top Fuel, Funny Car, and Pro Stock with a special cash bonus and a one-of-a-kind trophy: the Rebel Axe.
The Rebel Axe trophy is a fully functional electric cigar box guitar, custom-built in the shape of a 12-pack of American Rebel Light Beer. Branded with sponsor and event logos, the trophy is a nod to Brainerd’s Paul Bunyan heritage and a bold symbol of American Rebel’s unapologetic spirit.
Winners will also ascend to the “Throne of the North”—a custom-built seat made entirely from American Rebel Light cases—where they’ll reign until dethroned or defend their top spot in subsequent sessions.
Bonus Payouts: •
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“Brainerd has always had its own magic, but Friday’s ‘Battle for the Rebel Axe’ takes it to another level,” said Kristi Copham, owner of Brainerd International Raceway. “With the incredible support of American Rebel Light and Andy Ross, we’re giving fans and racers an unforgettable night of competition, music, and bragging rights.”
Andy Ross - presented by American Rebel Light Beer - Headlines Friday Night at the Zoo
Following qualifying, fans will gather at the Zoom entrance band shell for a full evening of live music, capped by a headline performance from Andy Ross, patriotic rocker and founder of American Rebel. Ross will take the stage at 10:00 p.m., performing fan favorites and patriotic anthems in a high-energy set that celebrates freedom and rock and roll.
“Brainerd is legendary, and Friday night is going to be off the charts,” said Andy Ross, CEO American Rebel Holdings Inc. “When they hand me that microphone, you know I’m firing up the crowd. Between the thundering NHRA racing, the Rebel Axe: Throne of the North, and the music rocking The Zoo, we’re throwing a party that’s
American Rebel Light - Primary Race Sponsors of Tony Stewart and Matt Hagan
- Tony Stewart – Driver of the American Rebel Beer Dodge//SRT Top Fuel Dragster
“I think Brainerd is the perfect place to have American Rebel Light. In my opinion, it’s the best race of the year and it has the best parties. The fans are amazing there, so it’s my favorite stop on the tour. I think it’s great that American Rebel is going to be there and that Andy Ross is going to be playing with his band. It’s going to be an awesome weekend.”
- Matt Hagan – Driver of the American Rebel Beer Dodge//SRT Hellcat Funny Car
“Andy Ross and all the folks from American Rebel are great. They’ve been very excited to be represented on the car the last couple years. Overall, they are salt of the earth people and good guys that are excited to be in drag racing. They’ve recently expanded to dirt racing, so it’s nice to see their involvement in motorsports. I would love nothing more than to win another championship with those guys. I think there will be a lot of American Rebel Beer drank in the Zoo at Brainerd. Andy will be playing for the FOX broadcast in the Zoo, so that’s huge. The weather is usually great there and we can lay down some fast numbers. I’m excited to get after it.”
NHRA Brainerd Weekend Activation Highlights for American Rebel Light Beer
American Rebel Light Beer’s presence at Brainerd is more than just a sponsorship—it’s a full-throttle brand experience designed to drive trial, build loyalty, and convert motorsports fans into lifetime patriotic customers:
• Official beer sponsor of the 43rd annual Lucas Oil NHRA Nationals
• Title sponsorship of Friday night qualifying: the American Rebel Light “Battle for the Rebel Axe”
• Rebel Axe trophy awarded to top qualifiers in Top Fuel, Funny Car, and Pro Stock
• “Throne of the North” built from American Rebel Light cases for top qualifiers
• Primary Sponsors of Tony Stewart and Matt Hagan
• Live music activation featuring Andy Ross at the Zoom entrance band shell
• On-site sampling, exclusive merchandise, and high-visibility retail tie-ins
• Expanded retail presence across the Brainerd Lakes region and central Minnesota
Television Coverage – NHRA Brainerd Nationals
• Friday, August 15 – Qualifying coverage on FS1 at 10:00 p.m. ET
• Saturday, August 16 – Qualifying coverage on FS1 at 7:00 p.m. ET
• Sunday, August 17 – Final eliminations broadcast on FOX at 3:00 p.m. ET
“This event is everything American Rebel Light stands for—bold, proud, and unforgettable,” said Todd Porter, President of American Rebel Beverage. “American Rebel Light Beer is thrilled to bring the ‘Battle for the Rebel Axe’ to Brainerd and give fans a night and a Patriotic Beer they’ll be talking about all season.”
Why NHRA Brainerd Is a Strategic Win for American Rebel Light Beer
• High-impact motorsports audience with deep brand affinity
• Cultural alignment with American Rebel’s patriotic, freedom-first identity
• Strong regional beer consumption and retail infrastructure
• Recurring event touchpoints to deepen engagement and drive velocity
• Launch timed to coincide with American Rebel’s Minnesota distribution rollout via C&L Distributing
American Rebel Light Beer isn’t just showing up in Brainerd—it’s taking over. With boots on the ground, cans in hand, and the Stars and Stripes flying high, America’s Fastest Growing Beer is charging full throttle toward becoming the #1 domestic light beer in the country. From Nashville to the North, this is more than a launch—it’s a patriotic takeover.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at American Rebel Beer
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and now, Minnesota.
For more information about the launch events and the availability of American Rebel Beer, please visit American Rebel Beer or follow us on social media platforms @AmericanRebelBeer.
Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and
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Matt Sheldon
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917-280-7329
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Todd Porter
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tporter@americanrebelbeer.com
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ir@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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FAQ
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