AvePoint Launches Enhanced Points-Based Global Partner Program to Drive Channel Growth
AvePoint (NASDAQ: AVPT), a leader in data security and governance, has launched an enhanced Global Partner Program featuring a new points-based system. The program aims to drive channel growth by rewarding partner engagement beyond just revenue metrics.
The initiative comes as managed IT services are projected to grow 12.6% to exceed $600 billion, according to Canalys. The program focuses on rewarding activities that drive success in high-value service engagements, including competency development, pre-sales engagement, and customer success in data security.
Key benefits include flexible tier advancement, comprehensive enablement resources, business development support, and recognition rewards. Early participants like Capricorn Consulting GmbH have reported positive results from the program's structured approach and immediate rewards system.
AvePoint (NASDAQ: AVPT), leader nella sicurezza e nella governance dei dati, ha lanciato un potenziato Global Partner Program con un nuovo sistema a punti. Il programma mira a stimolare la crescita del canale premiando l'impegno dei partner oltre ai soli indicatori di fatturato.
L'iniziativa arriva mentre i servizi IT gestiti sono previsti in crescita del 12,6% per superare i 600 miliardi di dollari, secondo Canalys. Il programma premia attività che favoriscono il successo in incarichi di servizi ad alto valore, tra cui sviluppo delle competenze, coinvolgimento pre-vendita e customer success nella sicurezza dei dati.
I principali vantaggi includono avanzamento di livello flessibile, risorse complete di enablement, supporto allo sviluppo commerciale e riconoscimenti. I primi partecipanti, come Capricorn Consulting GmbH, hanno segnalato risultati positivi grazie all'approccio strutturato del programma e al sistema di premi immediati.
AvePoint (NASDAQ: AVPT), líder en seguridad y gobernanza de datos, ha lanzado un mejorado Global Partner Program con un nuevo sistema basado en puntos. El programa busca impulsar el crecimiento del canal recompensando la implicación de los partners más allá de las métricas de ingresos.
La iniciativa llega cuando se prevé que los servicios gestionados de TI crezcan un 12,6% para superar los 600.000 millones de dólares, según Canalys. El programa se centra en premiar actividades que impulsan el éxito en compromisos de servicios de alto valor, incluyendo el desarrollo de competencias, la participación en preventa y el customer success en seguridad de datos.
Los beneficios clave incluyen avance de nivel flexible, recursos integrales de habilitación, apoyo al desarrollo de negocio y recompensas de reconocimiento. Participantes tempranos como Capricorn Consulting GmbH han reportado resultados positivos gracias al enfoque estructurado y al sistema de recompensas inmediatas del programa.
AvePoint (NASDAQ: AVPT), 데이터 보안 및 거버넌스 분야의 선두업체가 포인트 기반의 새로운 시스템을 도입한 강화된 Global Partner Program을 출시했습니다. 이 프로그램은 매출 지표뿐 아니라 파트너의 참여도를 보상해 채널 성장을 촉진하는 것을 목표로 합니다.
Canalys에 따르면 관리형 IT 서비스는 12.6% 증가해 6천억 달러($600 billion)를 넘을 것으로 전망됩니다. 이 프로그램은 역량 개발, 프리세일즈 참여, 데이터 보안 분야의 고객 성공 등 고부가가치 서비스 계약의 성공을 이끄는 활동을 보상하는 데 중점을 둡니다.
주요 혜택으로는 유연한 등급 승급, 포괄적인 교육 자원, 사업 개발 지원 및 인정 보상이 포함됩니다. Capricorn Consulting GmbH와 같은 초기 참가사는 이 구조화된 접근 방식과 즉시 보상 시스템에서 긍정적인 결과를 보고했습니다.
AvePoint (NASDAQ: AVPT), leader en sécurité et gouvernance des données, a lancé un Global Partner Program renforcé intégrant un nouveau système basé sur des points. Le programme vise à stimuler la croissance du réseau de partenaires en récompensant leur engagement au-delà des seuls indicateurs de chiffre d'affaires.
Cette initiative intervient alors que les services informatiques gérés devraient croître de 12,6% pour dépasser 600 milliards de dollars, selon Canalys. Le programme met l'accent sur la valorisation des actions qui favorisent la réussite des engagements de services à forte valeur, notamment le développement des compétences, l'implication en prévente et le customer success en matière de sécurité des données.
Parmi les avantages clés figurent une progression flexible des niveaux, des ressources complètes de formation, un soutien au développement commercial et des récompenses de reconnaissance. Les premiers participants, comme Capricorn Consulting GmbH, ont signalé des résultats positifs grâce à l'approche structurée et au système de récompenses immédiates du programme.
AvePoint (NASDAQ: AVPT), ein führendes Unternehmen für Datensicherheit und -governance, hat ein erweitertes Global Partner Program mit einem neuen punktebasierten System gestartet. Das Programm zielt darauf ab, das Channel-Wachstum zu fördern, indem Partnerengagement über reine Umsatzkennzahlen hinaus belohnt wird.
Die Initiative kommt zu einem Zeitpunkt, in dem verwaltete IT-Services laut Canalys um 12,6% wachsen und die Marke von 600 Milliarden US-Dollar überschreiten sollen. Im Fokus des Programms stehen Belohnungen für Aktivitäten, die Erfolg in wertstarken Serviceprojekten fördern, darunter Kompetenzentwicklung, Pre-Sales-Engagement und Customer Success im Bereich Datensicherheit.
Zu den wichtigsten Vorteilen gehören flexible Aufstiegsstufen, umfassende Enablement-Ressourcen, Unterstützung bei der Geschäftsentwicklung und Anerkennungsprämien. Frühe Teilnehmer wie Capricorn Consulting GmbH berichten von positiven Ergebnissen durch den strukturierten Ansatz und das sofortige Belohnungssystem des Programms.
- New points-based system creates more predictable and sustainable pathways to partner profitability
- Program aligns with projected 12.6% growth in managed IT services market exceeding $600 billion
- Enhanced access to technical resources, certifications, and sales enablement tools for partners
- Advanced partners receive lead sharing, co-sell support, and business investment funds
- None.
Insights
AvePoint's new points-based partner program represents a strategic pivot toward services-led growth in the expanding data security market.
AvePoint's modernized Global Partner Program marks a significant strategic shift in how the company aims to capture market share in the rapidly growing managed IT services space. The move to a points-based reward system rather than focusing purely on revenue targets reflects the evolving dynamics of the channel ecosystem, where partner value is increasingly measured through engagement, expertise development, and service delivery capabilities.
This program restructuring aligns with broader market trends, as Canalys data indicates managed IT services will grow
The timing is strategic as organizations increasingly require expert assistance managing complex multi-cloud environments with appropriate security and governance controls. By creating more predictable pathways to partner profitability through this program, AvePoint aims to strengthen its position in high-margin service segments while fostering deeper channel relationships.
The program includes substantial enablement resources, business development support, and recognition mechanisms designed to accelerate partners' transition toward recurring revenue models. This represents a calculated investment in channel ecosystem development that complements AvePoint's other strategic initiatives this year, including the Ydentic acquisition and Elements platform launch - all pointing toward a cohesive strategy focused on expanding its service delivery network to drive sustainable growth.
New points-based program empowers partners to meet surging demand for data security, governance, and AI enablement
JERSEY CITY, N.J., Aug. 12, 2025 (GLOBE NEWSWIRE) -- AvePoint (Nasdaq: AVPT), the global leader in data security, governance and resilience, today unveiled its modernized Global Partner Program, reinforcing its commitment to expanding its channel service delivery ecosystem and investing in partner growth. AvePoint’s new points-based system will accelerate growth by creating a supportive ecosystem that rewards active participation, tracks meaningful performance, and equips partners with the resources needed to succeed in the evolving service delivery market.
According to Canalys, managed IT services will outpace overall IT spending, expanding
The new points-based program is specifically designed to help AvePoint partners capitalize on this opportunity by rewarding the activities that drive success in these high-value service engagements. By focusing on engagement metrics rather than revenue alone, the program creates more predictable and sustainable pathways to partner profitability.
"Today’s channel landscape demands a more flexible approach that recognizes the diverse ways partners create value,” said Scott Sacket, Senior Vice President of Partner Strategy, AvePoint. "Our new points-based program acknowledges that successful partnerships are built on competency development, pre-sales engagement, and customer success in critical areas like data security. By rewarding these activities, we’re creating a framework that helps our partners transition to high-value service offerings while strengthening customer relationships.”
Key benefits of the new program include:
- Rewarding Engagement, Not Just Revenue: The new program recognizes that AvePoint’s most engaged partners aren’t just proving themselves through resale revenue, but rather through behavior that demonstrates their engagement with and commitment to their relationship with AvePoint, such as partner development, pre-sales lead generation activities, and recurring, services-based revenue generation.
- Flexible Path to Success: Partners advance through tiers based on engagement and expertise rather than revenue alone, enabling smaller but highly committed partners to access premium benefits and support, while also equipping larger partners with additional means to earn points such as renewal rates and co-marketing engagement.
- Comprehensive Enablement: AvePoint now offers expanded access to technical resources, certifications, and sales enablement tools that help partners build recurring revenue streams and increase customer retention. In addition, higher-tier partners now have access to white glove benefits designed to deepen their relationship with AvePoint.
- Business Development Support: Advanced partners gain access to lead sharing, co-sell support, business investment funds, and dedicated solution engineering resources to accelerate market expansion in data security and governance solutions.
- Recognition and Rewards: Partners earn official certifications, speaking engagements, and opportunities to showcase their stories globally based on demonstrated expertise and customer success.
Early pilot program participants have already seen significant benefits from the new approach.
"As a new partner, joining AvePoint's program made perfect sense. It provided us with a clear, well-structured path and immediate rewards for onboarding, training, and sales activities, which was very motivating and reinforced the value of our relationship" said Timo Frank, Managing Director of Capricorn Consulting GmbH. "With transparent progression and robust technology supporting our customers, we look forward to continued growth together."
AvePoint’s new partner engagement model directly benefits end users, who receive more knowledgeable support, faster issue resolution, and access to specialized expertise as partners invest more deeply in training, certifications, and customer success initiatives.
The partner program enhancements represent the latest in a series of strategic investments AvePoint has made to strengthen its channel ecosystem throughout the year, including the acquisition of Ydentic, the next-generation Elements platform launch, and new data security and optimization features.
To learn more about AvePoint's Global Partner Program, visit https://www.avepoint.com/partners.
About AvePoint:
Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint's global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.
Forward-Looking Statements:
This press release contains certain forward-looking statements within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and other federal securities laws including statements regarding the future performance of and market opportunities for AvePoint. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to: changes in the competitive and regulated industries in which AvePoint operates, variations in operating performance across competitors, changes in laws and regulations affecting AvePoint's business and changes in AvePoint's ability to implement business plans, forecasts, and ability to identify and realize additional opportunities, and the risk of downturns in the market and the technology industry. You should carefully consider the foregoing factors and the other risks and uncertainties described in the "Risk Factors" section of AvePoint's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Copies of these and other documents filed by AvePoint from time to time are available on the SEC's website, www.sec.gov. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and AvePoint does not assume any obligation and does not intend to update or revise these forward-looking statements after the date of this release, whether as a result of new information, future events, or otherwise, except as required by law. AvePoint does not give any assurance that it will achieve its expectations. Unless the context otherwise indicates, references in this press release to the terms "AvePoint", "the Company", "we", "our" and "us" refer to AvePoint, Inc. and its subsidiaries.
Disclosure Information:
AvePoint uses the https://www.avepoint.com/ir website as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.
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FAQ
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