AvePoint Launches Enhanced Points-Based Global Partner Program to Drive Channel Growth

Rhea-AI Summary

AvePoint (NASDAQ: AVPT), a leader in data security and governance, has launched an enhanced Global Partner Program featuring a new points-based system. The program aims to drive channel growth by rewarding partner engagement beyond just revenue metrics.

The initiative comes as managed IT services are projected to grow 12.6% to exceed $600 billion, according to Canalys. The program focuses on rewarding activities that drive success in high-value service engagements, including competency development, pre-sales engagement, and customer success in data security.

Key benefits include flexible tier advancement, comprehensive enablement resources, business development support, and recognition rewards. Early participants like Capricorn Consulting GmbH have reported positive results from the program's structured approach and immediate rewards system.

Positive

• New points-based system creates more predictable and sustainable pathways to partner profitability
• Program aligns with projected 12.6% growth in managed IT services market exceeding $600 billion
• Enhanced access to technical resources, certifications, and sales enablement tools for partners
• Advanced partners receive lead sharing, co-sell support, and business investment funds

Negative

• None.

News Market Reaction

+1.22%

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+1.22% News Effect

On the day this news was published, AVPT gained 1.22%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

New points-based program empowers partners to meet surging demand for data security, governance, and AI enablement

JERSEY CITY, N.J., Aug. 12, 2025 (GLOBE NEWSWIRE) -- AvePoint (Nasdaq: AVPT), the global leader in data security, governance and resilience, today unveiled its modernized Global Partner Program, reinforcing its commitment to expanding its channel service delivery ecosystem and investing in partner growth. AvePoint’s new points-based system will accelerate growth by creating a supportive ecosystem that rewards active participation, tracks meaningful performance, and equips partners with the resources needed to succeed in the evolving service delivery market.

According to Canalys, managed IT services will outpace overall IT spending, expanding 12.6% to surpass US$600 billion, underscoring the strategic importance of this transition for both AvePoint and its partners. This shift is driven by significant growth for data security and governance, as organizations increasingly seek specialized expertise to secure their data, pursue AI readiness, and maintain compliance across multi-cloud environments.

The new points-based program is specifically designed to help AvePoint partners capitalize on this opportunity by rewarding the activities that drive success in these high-value service engagements. By focusing on engagement metrics rather than revenue alone, the program creates more predictable and sustainable pathways to partner profitability.

"Today’s channel landscape demands a more flexible approach that recognizes the diverse ways partners create value,” said Scott Sacket, Senior Vice President of Partner Strategy, AvePoint. "Our new points-based program acknowledges that successful partnerships are built on competency development, pre-sales engagement, and customer success in critical areas like data security. By rewarding these activities, we’re creating a framework that helps our partners transition to high-value service offerings while strengthening customer relationships.”

Key benefits of the new program include:

• Rewarding Engagement, Not Just Revenue: The new program recognizes that AvePoint’s most engaged partners aren’t just proving themselves through resale revenue, but rather through behavior that demonstrates their engagement with and commitment to their relationship with AvePoint, such as partner development, pre-sales lead generation activities, and recurring, services-based revenue generation.
• Flexible Path to Success: Partners advance through tiers based on engagement and expertise rather than revenue alone, enabling smaller but highly committed partners to access premium benefits and support, while also equipping larger partners with additional means to earn points such as renewal rates and co-marketing engagement.
• Comprehensive Enablement: AvePoint now offers expanded access to technical resources, certifications, and sales enablement tools that help partners build recurring revenue streams and increase customer retention. In addition, higher-tier partners now have access to white glove benefits designed to deepen their relationship with AvePoint.
• Business Development Support: Advanced partners gain access to lead sharing, co-sell support, business investment funds, and dedicated solution engineering resources to accelerate market expansion in data security and governance solutions.
• Recognition and Rewards: Partners earn official certifications, speaking engagements, and opportunities to showcase their stories globally based on demonstrated expertise and customer success.
  

Early pilot program participants have already seen significant benefits from the new approach.

"As a new partner, joining AvePoint's program made perfect sense. It provided us with a clear, well-structured path and immediate rewards for onboarding, training, and sales activities, which was very motivating and reinforced the value of our relationship" said Timo Frank, Managing Director of Capricorn Consulting GmbH. "With transparent progression and robust technology supporting our customers, we look forward to continued growth together."

AvePoint’s new partner engagement model directly benefits end users, who receive more knowledgeable support, faster issue resolution, and access to specialized expertise as partners invest more deeply in training, certifications, and customer success initiatives.

The partner program enhancements represent the latest in a series of strategic investments AvePoint has made to strengthen its channel ecosystem throughout the year, including the acquisition of Ydentic, the next-generation Elements platform launch, and new data security and optimization features.

To learn more about AvePoint's Global Partner Program, visit https://www.avepoint.com/partners.

About AvePoint:

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint's global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

Forward-Looking Statements:

This press release contains certain forward-looking statements within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and other federal securities laws including statements regarding the future performance of and market opportunities for AvePoint. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to: changes in the competitive and regulated industries in which AvePoint operates, variations in operating performance across competitors, changes in laws and regulations affecting AvePoint's business and changes in AvePoint's ability to implement business plans, forecasts, and ability to identify and realize additional opportunities, and the risk of downturns in the market and the technology industry. You should carefully consider the foregoing factors and the other risks and uncertainties described in the "Risk Factors" section of AvePoint's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Copies of these and other documents filed by AvePoint from time to time are available on the SEC's website, www.sec.gov. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and AvePoint does not assume any obligation and does not intend to update or revise these forward-looking statements after the date of this release, whether as a result of new information, future events, or otherwise, except as required by law. AvePoint does not give any assurance that it will achieve its expectations. Unless the context otherwise indicates, references in this press release to the terms "AvePoint", "the Company", "we", "our" and "us" refer to AvePoint, Inc. and its subsidiaries.

Disclosure Information:

AvePoint uses the https://www.avepoint.com/ir website as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.

Investor Contact 
AvePoint 
Jamie Arestia 
ir@avepoint.com 
(551) 220-5654 

Media Contact 
AvePoint 
Nicole Caci 
pr@avepoint.com 
(201) 201-8143 

FAQ

What are the key features of AvePoint's new Global Partner Program?

The program features a points-based system that rewards partner engagement, comprehensive enablement resources, business development support, and recognition rewards. Partners advance through tiers based on engagement and expertise rather than revenue alone.

How does AvePoint's new partner program benefit channel partners?

Partners benefit through flexible tier advancement, expanded access to technical resources, certifications, sales enablement tools, lead sharing, co-sell support, and business investment funds for higher-tier partners.

What market opportunity is AvePoint targeting with its new partner program?

AvePoint is targeting the managed IT services market, which according to Canalys is projected to grow 12.6% to exceed $600 billion, focusing on data security, governance, and AI readiness services.

How does the points-based system work in AvePoint's partner program?

The system rewards partners for various activities beyond revenue, including partner development, pre-sales lead generation, recurring services-based revenue, renewal rates, and co-marketing engagement.

What recent strategic investments has AvePoint made in its channel ecosystem?

AvePoint has made several investments including the acquisition of Ydentic, launch of the Elements platform, and introduction of new data security and optimization features.