Axalta Announces Starry Night as 2024 Global Automotive Color of the Year

Rhea-AI Summary

Axalta Coating Systems (NYSE: AXTA) announces its 2024 Global Automotive Color of the Year – Starry Night, a black shade with light blue and silver flakes, marking the 10th year of the initiative. The color represents the depths of the universe and space exploration, appealing to both classic and modern design styles. This year's color is part cosmic and part classic, but all Axalta.

Dynamic black shade evokes depths of our universe and space exploration

Latest edition marks decade since Axalta launched its first Automotive Color of the Year

GLEN MILLS, Pa., Jan. 29, 2024 (GLOBE NEWSWIRE) -- Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced its 2024 Global Automotive Color of the Year – Starry Night. The latest edition marks the 10^th year Axalta has introduced its automotive color of the year and the first time it has featured a black shade.

Starry Night is a strong, contemporary color with light blue and silver flakes that evokes the depths of our universe and space exploration. The black shade represents bold imaginations and the drive to reach new heights. As a dynamic hue, Starry Night transcends classic and modern design styles and harmonizes with other colors, finishes, patterns, and textures.

“Black is the second most popular automotive color globally and we’re excited to feature a black shade as our 2024 Global Automotive Color of the Year,” said Dan Benton, Senior Manager, Global Color at Axalta. “Starry Night is a hue where black is bright and dark is distinguished. This year’s color is part cosmic and part classic, but all Axalta.”

Axalta first introduced its Global Automotive Color of the Year in 2015 with Radiant Red. Since then, the company’s global team of color experts have collaborated annually to introduce a trending and up-in-coming shade for the automotive industry.

For more information about Axalta’s 2024 Global Automotive Color of the Year and color capabilities, visit axalta.com/color.

About Axalta

Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful, and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity, and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology. For more information, visit axalta.com and follow us on LinkedIn and @axalta on X.

Global Mobility Coatings Inquiries
Lisa Gentile
(d) 248-896-7783
Lisa.Gentile@axalta.com

Corporate Media Inquiries
Jessica McDuell
(d) 302-897-4486
Jessica.McDuell@axalta.com

What is Axalta's ticker symbol?

The ticker symbol for Axalta Coating Systems is AXTA.

What is the 2024 Global Automotive Color of the Year?

The 2024 Global Automotive Color of the Year is Starry Night, a black shade with light blue and silver flakes.

When was the first Automotive Color of the Year launched by Axalta?

Axalta first introduced its Automotive Color of the Year in 2015 with Radiant Red.

Who is the Senior Manager, Global Color at Axalta?

Dan Benton is the Senior Manager, Global Color at Axalta.

What does the 2024 Global Automotive Color of the Year represent?

The 2024 Global Automotive Color of the Year, Starry Night, represents the depths of the universe and space exploration.

What are the characteristics of Starry Night?

Starry Night is a strong, contemporary color with light blue and silver flakes that transcends classic and modern design styles, harmonizing with other colors, finishes, patterns, and textures.