A2Z Cust2Mate Unveils Breakthrough Agreement for Retail Digital Asset Monetization
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) has secured a groundbreaking agreement with Yochananof, Israel's premier supermarket chain, to monetize retail media, data, and digital assets generated by its smart shopping carts. This follows the recent announcement of deploying 5,000 Cust2Mate 3.0 smart carts.
The agreement unlocks three key revenue streams: retail media advertising (with each cart generating ~25,000 monthly impressions), data monetization from consumer insights (in a market projected to reach $20.3 billion by 2033), and a smart cart marketplace enabling third-party services and integrations. The retail media segment alone is expected to reach $170 billion by 2025, representing over 15% of total digital ad spend by 2027.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) ha siglato un accordo innovativo con Yochananof, la principale catena di supermercati in Israele, per valorizzare i media retail, i dati e le risorse digitali ricavate dai suoi carrelli smart. L’intesa arriva dopo l’annuncio della distribuzione di 5.000 carrelli Cust2Mate 3.0.
L’accordo apre tre flussi di ricavo principali: pubblicità retail media (ogni carrello genera circa 25.000 impression mensili), la monetizzazione dei dati derivanti dalle informazioni sui consumatori (in un mercato stimato arrivare a 20,3 miliardi di dollari entro il 2033) e un marketplace per carrelli smart per servizi e integrazioni di terze parti. Solo il segmento retail media è previsto raggiungere 170 miliardi di dollari entro il 2025, coprendo oltre il 15% della spesa pubblicitaria digitale totale entro il 2027.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) ha alcanzado un acuerdo pionero con Yochananof, la principal cadena de supermercados de Israel, para monetizar los medios retail, los datos y los activos digitales generados por sus carritos inteligentes. Esto sigue al reciente anuncio del despliegue de 5.000 carritos Cust2Mate 3.0.
El acuerdo desbloquea tres fuentes de ingresos clave: publicidad en retail media (cada carrito produce aproximadamente 25.000 impresiones mensuales), la monetización de datos basados en insights de consumidores (en un mercado proyectado a 20.300 millones de dólares para 2033) y un marketplace de carritos inteligentes que permitirá servicios e integraciones de terceros. Solo el segmento de retail media se estima alcanzará 170.000 millones de dólares en 2025, representando más del 15% del gasto publicitario digital total para 2027.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ)가 이스라엘 최대 슈퍼마켓 체인 Yochananof와 스마트 쇼핑카트로 생성되는 리테일 미디어, 데이터 및 디지털 자산을 수익화하는 획기적인 계약을 체결했습니다. 이번 계약은 5,000대의 Cust2Mate 3.0 스마트 카트 배치 발표에 이은 것입니다.
본 계약은 세 가지 주요 수익원을 열어줍니다: 리테일 미디어 광고(카트당 약 월 25,000회 노출), 소비자 인사이트를 통한 데이터 수익화(2033년까지 203억 달러 규모로 성장할 것으로 전망되는 시장), 그리고 서드파티 서비스와 통합을 가능하게 하는 스마트 카트 마켓플레이스. 리테일 미디어 부문만 해도 2025년까지 1,700억 달러에 달할 것으로 예상되며, 2027년까지 전체 디지털 광고 지출의 15% 이상을 차지할 것으로 보입니다.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) a conclu un accord révolutionnaire avec Yochananof, la principale chaîne de supermarchés en Israël, pour monétiser les médias retail, les données et les actifs numériques générés par ses chariots intelligents. Ceci fait suite à l’annonce du déploiement de 5 000 chariots Cust2Mate 3.0.
L’accord ouvre trois sources de revenus majeures : la publicité retail media (chaque chariot générant environ 25 000 impressions mensuelles), la monétisation des données issues des insights consommateurs (sur un marché estimé à 20,3 milliards de dollars d’ici 2033) et une place de marché pour chariots intelligents permettant des services et intégrations tierces. Le seul segment retail media devrait atteindre 170 milliards de dollars d’ici 2025, soit plus de 15 % des dépenses publicitaires numériques totales d’ici 2027.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) hat eine wegweisende Vereinbarung mit Yochananof, Israels führender Supermarktkette, geschlossen, um Retail-Media, Daten und digitale Vermögenswerte zu monetarisieren, die durch deren intelligente Einkaufswagen entstehen. Dies folgt auf die Ankündigung der Einführung von 5.000 Cust2Mate 3.0 Smart-Carts.
Die Vereinbarung erschließt drei zentrale Einnahmequellen: Retail-Media-Werbung (jeder Wagen erzeugt etwa 25.000 Impressionen pro Monat), die Datenmonetarisierung aus Verbraucher-Insights (in einem Markt, der bis 2033 rund 20,3 Milliarden US-Dollar erreichen soll) und einen Smart-Cart-Marktplatz für Drittanbieter-Services und Integrationen. Allein das Retail-Media-Segment wird voraussichtlich 170 Milliarden US-Dollar bis 2025 erreichen und bis 2027 über 15 % der gesamten digitalen Werbeausgaben ausmachen.
- Strategic transformation from hardware provider to diversified retail technology platform
- New revenue stream from 25,000 monthly advertising impressions per smart cart
- Access to valuable consumer behavior data in a market projected to reach $20.3B by 2033
- Multiple monetization models including CPM, CPC, subscriptions, and commissions
- Builds on existing deployment of 5,000 smart carts with Yochananof
- Company must pay Yochananof fixed fees for advertisement rights
- Success depends on maintaining high cart utilization rates
- Revenue model relies on third-party advertiser adoption
Insights
A2Z expands revenue model through digital monetization of smart cart platform, creating multiple potential income streams from retail media.
This agreement marks a strategic expansion of A2Z's business model, transforming it from merely a smart cart provider into a retail media and data analytics platform. The company is positioning itself to capitalize on three distinct revenue streams: advertising monetization, data insights, and a marketplace ecosystem.
The advertising economics look compelling. With 5,000 smart carts each generating approximately 25,000 impressions monthly, A2Z could potentially deliver 125 million monthly impressions. While CPM rates vary significantly across retail media, even at conservative estimates this represents meaningful revenue potential, especially as retail media is projected to reach
The data monetization strategy targets the
The third revenue stream—developing a marketplace ecosystem—shows longer-term platform ambitions. By enabling third-party sellers and integration partners, A2Z could generate subscription, referral, and commission-based revenues.
Importantly, the agreement structure appears to involve A2Z paying Yochananof a fixed fee per thousand impressions, suggesting most incremental revenue would flow to A2Z's bottom line. This follows their recent 5,000 cart deployment announcement, indicating execution on both hardware deployment and monetization strategies simultaneously.
Agreement Reflects the Evolution of A2Z Cust2mate Smart Carts into a Platform for Advertising, Data, and Third-Party Services
TEL AVIV, IL / ACCESS Newswire / September 8, 2025 / A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ), a global leader in smart retail technology, today announced (further to its announcement dated September 3, 2025 for the deployment of 5,000 cutting-edge Cust2Mate 3.0 smart shopping carts), an agreement under which A2Z Cust2mate received the rights to monetize all retail media, data and other digital assets and services provided on or generated by its smart carts deployed within Yochananof, Israel's premier supermarket chain.
A2Z Cust2mate's historical data show that the average transaction using the smart cart lasts ~50 minutes. Assuming an average of 5 transactions per day per smart cart, and 4 impressions per minute , each smart cart would generate an average of over 25,000 impressions per month. Under the agreement, A2Z Cust2mate will pay Yochananof a fixed sum for advertisements sold on its smart carts on a cost per thousand impressions (CPM) basis.
The revenue and delivery model augments A2Z Cust2Mate place as a leader in next-generation retail innovation, and will unlock value across three key areas. [
Selling advertising real estate on the smart carts to advertisers, enabling targeted and personalized advertisements at the exact point of purchase. Retail media monetization would include performance-driven ad campaigns with measurable ROAS (return on ad spend payment), payment by CPM, CPC (cost per click), flat sponsorship basis or upon conversion, sponsored retailer or branded promotions, campaign sponsorship, omnichannel integration, smart cart media bundles combining screen ads, personalized promotions, and in-store location-triggered advertisements, and others. Retail media is rapidly emerging as one of the fastest-growing segments in global digital advertising, expected to reach
$170 billion by 2025 and account for over15% of total digital ad spend by 2027.Through the collection and analysis of anonymized, aggregated transactional and behavioral data from smart cart users-such as location-sensitive, real-time consumer behavior, personalized shopping journeys, conversion rates, basket add-ons, customer demographics, supply chain planning, dynamic pricing, shelf optimization, product launch performance, and pricing strategies-A2Z will be able to generate unparalleled in-store insights. A2Z Cust2Mate believes these insights hold significant value for consumer packaged goods companies, retailers, market research firms, digital marketing agencies, hedge funds, logistics providers, and many others. According to a recent report by Growth Market Reports, the global Retail Data Monetization Platform market was valued at USD 4.8 billion and is projected to grow at a CAGR of
19.2% between 2025 and 2033, reaching an estimated USD 20.3 billion by 2033.Creation of a smart cart "marketplace" that can transcend advertising, enabling opportunities such as: third party sellers (e.g. toys, electric goods, furniture, cars, holidays), basket-based upsells, sponsored listings & featured placements, third party app integrations, etc.. Monetization could be by way of subscription usage-based pricing, referral fees, commissions, conversion payments, premium pricing models, etc..
Gadi Graus, CEO of A2Z Cust2mate, said that "In addition to its established smart cart business, this milestone agreement underscores A2Z's strategic transformation from a smart cart solutions provider into a diversified enterprise delivering integrated retail media, big data, and digital services solutions."
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About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.
About M. Yochananof & Sons Ltd
M. Yochananof and Sons (1988) Ltd is an Israeli chain of large-scale supermarkets currently operating 46 active branches nationwide. The chain offers a rich and diverse world of consumer products, and each branch features an impressive range of leading service departments in their respective fields.
Branches across the country are located in city centers, industrial areas, and commercial zones. Each location offers customers access to large-scale parking facilities.
The company's securities are traded on the Tel Aviv Stock Exchange (TASE), and are included in major indices such as TA-125, TA-90, and Tel-Div.
To learn more about the company: https://yochananof.co.il/
Forward Looking Statements
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the Securities and Exchange Commission.
Media Contact
Fusion PR for Cust2Mate
cust2mate@fusionpr.com
Corporate Contact Information:
John Gildea
VP corporate communication
John@a2zas.com
00353 86 8238177
SOURCE: A2Z Cust2Mate Solutions Corp.
View the original press release on ACCESS Newswire
FAQ
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