BofA Offers Exclusive FIFA World Cup 2026™ Custom Card Design and First Year Bonus Offer Available to New Cardholders
Rhea-AI Summary
Bank of America (NYSE: BAC) and Visa are offering new applicants of Customized Cash Rewards and Unlimited Cash Rewards Visa credit cards a limited-edition FIFA World Cup 2026™ custom card design available beginning Dec. 4, 2025 through July 2026.
Applicants who open a qualifying card between Dec. 4, 2025 and Jan. 5, 2026 and activate it by Feb. 5, 2026 will be eligible to receive a unique link on Feb. 10, 2026 to purchase up to two World Cup tickets (first-come, first-served) during a window that runs noon ET Feb. 10, 2026 through Feb. 24, 2026 while supplies last. New cardholders also get first-year cash-back bonuses and a $200 welcome bonus after $1,000 spent in 90 days.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, BAC gained 0.13%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Major peers such as JPM, WFC and HSBC also show positive moves today (e.g., JPM +2.63%, WFC +2.26%, HSBC +1.03%), suggesting a generally supportive bank tape, though scanner data does not flag a coordinated sector momentum move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Workplace benefits launch | Positive | -0.1% | Enhanced Workplace Benefits platform for small and mid-size businesses. |
| Dec 04 | Card promotion | Positive | +0.1% | FIFA World Cup 2026™ themed cards and ticket access for new applicants. |
| Dec 02 | Macro research outlook | Positive | -0.1% | Forecasts for stronger-than-consensus global economic growth in 2026. |
| Dec 01 | Philanthropic grant | Positive | -0.1% | $1 million grant to After School Matters for new teen center. |
| Nov 24 | Community grants | Positive | +0.7% | $500,000 in grants to Tampa Museum of Art and Tampa Theatre. |
Recent BAC headlines, largely positive on products, research and philanthropy, have produced modest and sometimes muted price reactions, with 2 aligned and 3 divergent moves versus headline tone.
Over the past few weeks, BAC has issued a series of generally positive announcements. On Nov 24, 2025, it detailed $500,000 in arts-related grants, followed by a $1 million grant to After School Matters on Dec 1. Research on stronger 2026 economic growth came on Dec 2. The current FIFA World Cup 2026™ card promotion on Dec 4 and the enhanced Workplace Benefits launch on Dec 8 extend a theme of client- and community-focused initiatives, though market reactions have mostly been small and mixed.
Regulatory & Risk Context
Bank of America has an active S-3 shelf filed on 2025-10-01, allowing it to issue various securities, including debt, warrants, preferred stock, depositary shares and common stock. The shelf, not yet marked effective, has been used multiple times, as shown by at least 10 recent 424B2 prospectus supplements detailing structured note offerings.
Market Pulse Summary
This announcement details a FIFA World Cup 2026™-themed credit-card offer, combining limited-edition card designs with the chance to buy up to two match tickets and enhanced first‑year cash‑back rewards of up to 6% plus a $200 welcome bonus. It extends Bank of America’s broader sports partnership strategy. In context, recent headlines have focused on product innovation, research and philanthropy with modest stock reactions. Investors may monitor card acquisition trends and subsequent updates to BAC’s broader capital markets activity under its active S‑3 shelf.
AI-generated analysis. Not financial advice.
Clients who Open a New Cash Rewards Visa® Credit Card will also Receive World Cup 2026™ Ticket Opportunity
As the Official Bank of FIFA World Cup 2026™, Bank of America, together with Visa®, the Official Payment provider of FWC26 will offer two designs from which applicants can choose. The custom designs will be available until July 2026.
"We are bringing a unique opportunity directly to new Cash Rewards cardholders, helping them be part of this unforgettable global event," said Mary Hines Droesch, Head of Consumer and Small Business Products & Analytics at Bank of America. "This reflects our ongoing commitment to connecting clients with world-class experiences, alongside the exceptional value our Cash Rewards cards deliver to stretch their dollars further."
Exclusive FIFA World Cup 2026™ Ticket Opportunity
In addition to the FIFA World Cup 2026™ custom card design, Bank of America also announced, in partnership with Visa, an exclusive opportunity for clients who open a new Cash Rewards Visa® credit card to purchase up to two tickets to select FIFA World Cup 2026™ matches, while supplies last.
Consumers who apply for a new Bank of America® Customized Cash Rewards or Unlimited Cash Rewards Visa credit card from Dec. 4, 2025 – Jan. 5, 2026, and have that card opened and established by Feb. 5, 2026, will be eligible for an opportunity to purchase up to two (2) tickets to select FIFA World Cup 2026™ matches, beginning February 10, 2026.
How to have the opportunity to purchase FIFA World Cup 2026™ Tickets
- Eligible cardholders with an email address on file will receive an email on February 10, 2026, with a unique link to access the FIFA ticket portal for the opportunity to purchase up to two FIFA World Cup 2026™ tickets, while supplies last. The unique link can also be viewed upon logging into Bank of America Online Banking or the Mobile Banking app.
- The ticket purchasing window will open at Noon ET on February 10, 2026, and will be open until tickets are sold out or through February 24, 2026, whichever occurs first.
- Eligible cardholders will need to create a FIFA ID, if they don't already have one, to purchase tickets during the window and can register at any time by visiting FIFA Login.
- Tickets will be available on a first-come, first-served basis, with a limit of two tickets per eligible cardholder, while supplies last. Supplies are limited, tickets are not guaranteed to be available for each match.
This exclusive ticket opportunity comes just before the FIFA World Cup 2026™ final draw on December 5, as Bank of America continues to enhance the value for new Cash Rewards Visa cardholders. During the first year, new cardholders who open a Customized Cash Rewards Visa card will earn
With a global commitment to soccer, Bank of America actively supports the sport through key partnerships with FIFA World Cup 2026™, the
Beyond its growing soccer partnership portfolio, Bank of America also partners with iconic brands in sports that share a vision for excellence and achievement. Through this partnership, the bank is working to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally, through the power of sport. To learn more, visit Bank of America Sports webpage.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in
Credit card programs are issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa
Reporters may contact
Don Vecchiarello, Bank of America
Phone: 1.980.387.4899
don.vecchiarello@bofa.com
Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/bofa-offers-exclusive-fifa-world-cup-2026-custom-card-design-and-first-year-bonus-offer-available-to-new-cardholders-302633000.html
SOURCE Bank of America Corporation
FAQ
What are the eligibility dates for the Bank of America FIFA World Cup 2026™ ticket opportunity for BAC card applicants?
When will eligible Bank of America (BAC) cardholders receive access to purchase FIFA World Cup 2026™ tickets?
How many FIFA World Cup 2026™ tickets can each eligible BAC cardholder purchase?
What first-year rewards and welcome bonus do new Bank of America Customized and Unlimited Cash Rewards Visa cardholders receive?
How long are the FIFA World Cup 2026™ custom Bank of America card designs available for new BAC applicants?
Do BAC cardholders need a FIFA ID to purchase World Cup tickets and how can they get one?
