BofA Offers Exclusive FIFA World Cup 2026™ Custom Card Design and First Year Bonus Offer Available to New Cardholders

Rhea-AI Summary

Bank of America (NYSE: BAC) and Visa are offering new applicants of Customized Cash Rewards and Unlimited Cash Rewards Visa credit cards a limited-edition FIFA World Cup 2026™ custom card design available beginning Dec. 4, 2025 through July 2026.

Applicants who open a qualifying card between Dec. 4, 2025 and Jan. 5, 2026 and activate it by Feb. 5, 2026 will be eligible to receive a unique link on Feb. 10, 2026 to purchase up to two World Cup tickets (first-come, first-served) during a window that runs noon ET Feb. 10, 2026 through Feb. 24, 2026 while supplies last. New cardholders also get first-year cash-back bonuses and a $200 welcome bonus after $1,000 spent in 90 days.

Insights

Consumer payments strategist

Bank of America adds FIFA‑themed card designs and a limited ticket purchase window to attract new Cash Rewards applicants.

The announcement links a branded product offer to a high‑profile sports partnership: eligible applicants for the Customized Cash Rewards and Unlimited Cash Rewards Visa can select one of two FIFA World Cup 2026™ custom card designs and may access a limited ticket purchase opportunity beginning Feb. 10, 2026. The offer bundles a first‑year cash back uplift — 6% in a chosen category (stated as a 3% first‑year bonus) for Customized Cash Rewards and 2% with a 0.5% first‑year bonus for Unlimited — plus a $200 welcome bonus after $1,000 spend in the first 90 days.

Key dependencies and risks are explicit: the ticket access is offered "while supplies last" and on a first‑come, first‑served basis with a two‑ticket limit, so demand may exceed availability and tickets are not guaranteed. The promotional economics hinge on customer acquisition within the application window (Dec. 4, 2025 – Jan. 5, 2026) and card activation by Feb. 5, 2026. Operationally, eligibility requires an email on file and creation of a FIFA ID; the ticket portal opens at Noon ET on Feb. 10, 2026 and closes when sold out or on Feb. 24, 2026.

Concrete items to watch over the short term: uptake versus application window targets, email delivery and portal reliability on Feb. 10, 2026, and redemption rates for the $200 spend bonus within 90 days. Over the medium term, monitor whether the promotion materially alters net new accounts and active card spend during the first year; those metrics will determine whether the partnership drives meaningful customer acquisition cost improvements or simply increases short‑term promotional expense.

Clients who Open a New Cash Rewards Visa® Credit Card will also Receive World Cup 2026™ Ticket Opportunity

CHARLOTTE, N.C., Dec. 4, 2025 /PRNewswire/ -- Bank of America today announced, in partnership with Visa, an exclusive opportunity for new Customized Cash Rewards and Unlimited Cash Rewards Visa® applicants to have an option to select a limited-edition FIFA World Cup 2026™ custom card design, available beginning December 4.

As the Official Bank of FIFA World Cup 2026™, Bank of America, together with Visa®, the Official Payment provider of FWC26 will offer two designs from which applicants can choose. The custom designs will be available until July 2026.

"We are bringing a unique opportunity directly to new Cash Rewards cardholders, helping them be part of this unforgettable global event," said Mary Hines Droesch, Head of Consumer and Small Business Products & Analytics at Bank of America. "This reflects our ongoing commitment to connecting clients with world-class experiences, alongside the exceptional value our Cash Rewards cards deliver to stretch their dollars further."

Exclusive FIFA World Cup 2026™ Ticket Opportunity
In addition to the FIFA World Cup 2026™ custom card design, Bank of America also announced, in partnership with Visa, an exclusive opportunity for clients who open a new Cash Rewards Visa® credit card to purchase up to two tickets to select FIFA World Cup 2026™ matches, while supplies last.

Consumers who apply for a new Bank of America® Customized Cash Rewards or Unlimited Cash Rewards Visa credit card from Dec. 4, 2025 – Jan. 5, 2026, and have that card opened and established by Feb. 5, 2026, will be eligible for an opportunity to purchase up to two (2) tickets to select FIFA World Cup 2026™ matches, beginning February 10, 2026.

How to have the opportunity to purchase FIFA World Cup 2026™ Tickets

• Eligible cardholders with an email address on file will receive an email on February 10, 2026, with a unique link to access the FIFA ticket portal for the opportunity to purchase up to two FIFA World Cup 2026™ tickets, while supplies last. The unique link can also be viewed upon logging into Bank of America Online Banking or the Mobile Banking app.
• The ticket purchasing window will open at Noon ET on February 10, 2026, and will be open until tickets are sold out or through February 24, 2026, whichever occurs first.
• Eligible cardholders will need to create a FIFA ID, if they don't already have one, to purchase tickets during the window and can register at any time by visiting FIFA Login.
• Tickets will be available on a first-come, first-served basis, with a limit of two tickets per eligible cardholder, while supplies last. Supplies are limited, tickets are not guaranteed to be available for each match.

This exclusive ticket opportunity comes just before the FIFA World Cup 2026™ final draw on December 5, as Bank of America continues to enhance the value for new Cash Rewards Visa cardholders. During the first year, new cardholders who open a Customized Cash Rewards Visa card will earn 6% cash back in the category of their choice (3% first-year bonus), while those with an Unlimited Cash Rewards Visa card will earn 2% cash back (0.5% first-year bonus) on all purchases for the first year. Additionally, new Cash Rewards cardholders will receive a $200 welcome bonus after spending $1,000 or more on purchases in the first 90 days after account opening.

With a global commitment to soccer, Bank of America actively supports the sport through key partnerships with FIFA World Cup 2026™, the U.S. Soccer Federation, Visa and Street Soccer USA. These partnerships engage communities, foster human connection and empower youth with valuable life lessons like confidence and teamwork.

Beyond its growing soccer partnership portfolio, Bank of America also partners with iconic brands in sports that share a vision for excellence and achievement. Through this partnership, the bank is working to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally, through the power of sport. To learn more, visit Bank of America Sports webpage. 

Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million consumer and small business clients with approximately 3,600 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

Credit card programs are issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A. Inc. The Contactless Symbol and Contactless Indicator are trademarks owned by and used with permission of EMVCo, LLC. Bank of America and the Bank of America logo are registered trademarks of Bank of America Corporation.

Reporters may contact

Don Vecchiarello, Bank of America
Phone: 1.980.387.4899
don.vecchiarello@bofa.com

Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com

 

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SOURCE Bank of America Corporation

FAQ

What are the eligibility dates for the Bank of America FIFA World Cup 2026™ ticket opportunity for BAC card applicants?

Apply between Dec. 4, 2025 and Jan. 5, 2026 and have the card opened and established by Feb. 5, 2026 to be eligible.

When will eligible Bank of America (BAC) cardholders receive access to purchase FIFA World Cup 2026™ tickets?

Eligible cardholders with an email on file will receive a unique link on Feb. 10, 2026 to access the ticket portal; sales open at Noon ET on that date.

How many FIFA World Cup 2026™ tickets can each eligible BAC cardholder purchase?

Each eligible cardholder may purchase up to two tickets per cardholder, subject to availability and while supplies last.

What first-year rewards and welcome bonus do new Bank of America Customized and Unlimited Cash Rewards Visa cardholders receive?

Customized Cash Rewards earns 6% cash back in one category in year one (3% first-year bonus), Unlimited Cash Rewards earns 2% cash back in year one (0.5% first-year bonus), and new cardholders receive a $200 welcome bonus after spending $1,000 in 90 days.

How long are the FIFA World Cup 2026™ custom Bank of America card designs available for new BAC applicants?

The limited-edition card designs are available beginning Dec. 4, 2025 through July 2026.

Do BAC cardholders need a FIFA ID to purchase World Cup tickets and how can they get one?

Yes; eligible cardholders must create a FIFA ID if they do not already have one and can register at any time via the FIFA Login portal.